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Search Engine Optimisation is not the same game it was two years ago and evolves at rapid pace. Without the knowledge, skills and drive to keep informed and up-to-date, SEO’s can quickly become behind with the times.
If you expect your content to go viral or at least get the traffic you want without doing anything apart from pressing the ‘Publish’ button, you’re wrong. There are many ways to help people find your content – social media is the preferred method, but bookmarking is still useful, if used correctly.
Social bookmarking sites offer the opportunity to save web addresses, aka bookmarks, to public sites. Read more
March 2011 saw the gathering of SEO professionals both black hat and white hat to experience the Distilled link building seminar in London. Read more
Squidoo, for those who don’t know, is a user-generated hub of information covering a diverse range of subjects. Content is created and uploaded by the general public to create a highly adaptable, multimedia ‘lens’. The subject of the pages can vary from how-to articles to informational pages on niche topics. Once a page grows in popularity, it can provide a strong link to any target site as well as helping to deliver decent levels of targeted traffic. Read more
Inbound links are essential to any SEO strategy. They help refer traffic and build authority around your domain. Read more
Following recent updates, most notably the Penguin update, Google seem to really be clamping down on sites that are manipulating the search engine results and benefiting from unnatural links. This was also an effort to reward websites that created really good quality and useful content, the type of content that Google wants to rank highly to improve their search results. Read more
Link bait, paid links, link farms, article marketing; all of these can, in theory at least, improve your linking profile and SEO strength, but what is the real difference between ethical and unethical link building? Read more
Six months ago I wrote a post featuring eight Creative Link Building Techniques for a Sustainable Link Building Strategy, with the promise to write a follow-up later in 2013.
This month Google updated their all-important Webmaster Guidelines and in particular they gave more information on weak link schemes to avoid. Have you bought links in the past? Is your backlink profile outdated? Are you unsure what really makes a good quality link? If your answer is yes to any of these questions, I would suggest reviewing the latest guidelines.