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I’m a Content Marketer, that’s what it says on my email signature. This means that I spend a reasonable percentage of my working day writing words. Then of course I have to spend the rest of my time ensuring those same words get found by the right people. It’s a constant flow of Concept > Creation > Distribution > Promotion.
With Content Marketing taking shape in the digital landscape, the Content Marketing Association’s International Content Marketing Summit was the perfect place to get the very latest developments in the broader world of content marketing. Let’s take a closer look.
The need for long content has never been greater. Digital book sales have never been higher and there’s more places than ever to promote them. Alongside this the Internet has freed writers from the shackles of tight word counts for print and grown the market for long form investigative journalism, how to articles and detailed whitepapers. If you have ever wanted to write or want to take the leap to longer form content then there has never been a better time than right now.
For some, Content Marketing is a gateway to endless possibilities; for others, it’s simply an overused buzzword. It appears that the more attention is given to creating and publishing ‘quality content’, the more the ideology behind it is lost. For now, everybody is looking to build relevance, links and profiles through the written word, but what might the future hold?
Here’s our write-up of the morning session.
Ann Smarty, leader of the excellent My Blog Guest community, explains how guest blogging can work effectively and become an asset rather than a nuisance.
How is your Content Marketing strategy fairing? If Google’s Panda algorithm update had you in a bit of a quandary, then I’ve no doubt Penguin really kicked you when you were down. Does that sound right? Well this doesn’t have to be the case; it doesn’t have to be the case at all.
As most people have observed, the SEO landscape has evolved significantly within the last few years. Although this was always perceived as inevitable, given that technology develops and search engines look to improve their algorithms, it’s a trend that is bound to happen again in the near future. Older tricks and techniques which were once at the forefront of SEO have become redundant and newer methods have emerged in their place.
George Musson tackles the paradox of writing a guest blog post about guest blog posts. Including a mixture of proactive and reactive methods and also how he came to write this particular post.