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Handing any of your content creation over to your customers might seem like a logistical nightmare. Loosening the leash on what gets published online about your business is a risky move for sure, but with plenty of people taking to social networking and blogging sites every day, your brand may already be the topic at their fingertips.
Last week 21 online marketing professionals took part in our second ever Koozchat twitter conversation to discuss the future of Content Marketing. They covered seven key topics which generated over 180 ideas which we’ve compiled together below.
In a previous blog post, I wrote about the importance of carrying out research during the initial construction stages of your content strategy (see Why Research Should Be A Fundamental Part Of Your Content Strategy). As your strategy starts to come together and your ideas become set in stone, the next phase of the overall content process is to actually create the content.
With Content Marketing being on every digital marketer’s lips at the moment, it’s time to really sink our teeth into the subject. As businesses all over the world begin to invest larger sums of money into this burgeoning marketing form, we thought why not ask the leading voices on the subject a question or two? So we did, and here’s what we found out.
With Google’s latest algorithm update Penguin 2.0, there has been further talk that better brands are ranking higher. Successful branding equals authenticity, and Google wants its users to find authentic results.
So what makes images so important and so much more valuable than words? That’s what we’re going to look at today.
After attending the 2013 Content Marketing Show last week, I noticed that there was a common theme throughout a number of the presentations. This theme wasn’t just “content”, as this would be the obvious, albeit most relevant choice, but instead how do we actually add value to the content that we create?
If you’re a blogger migrating to a self-hosted WordPress.org platform it’s essential you take time to set up your new blog before you hit the publish button. Self-hosted means that you will need to pay extra attention to your blog in terms of upgrades, installations, backups and troubleshooting – and this post will show you what you need to do make sure your new blog is set up properly. Read more
The Content Marketing Show took place today in Logan Hall near Russell Square, London. With 17 speakers included on the full line up, the one day conference provided some great insights concerning all things content, including social media, online PR, SEO and of course the all-important content marketing strategy.
An effective content marketing title can make all the difference to your campaigns. Whether it’s the number of social shares, Click through Rate, traffic or conversions, a well-researched and strategically planned title can massively help your efforts. Check out these top tips to see how.
The way marketers catch our attention is changing. Technology has given us multiple devices with which we can communicate and interact with the internet and each other; this in turn has led to the world developing a second screen culture. So how can marketers take advantage of this trend?