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Whether you are new to “content marketing” or have been engaging in activities of this nature for some time now, there is plenty to be gained in the digital environment from this form of marketing. Most critically wherever the convergence of SEO and content are becoming more apparent, a content plan is essential in helping to deliver the best results.
Local SEO should be a major part of any brand’s online marketing arsenal, but did you know that Content Marketing can facilitate your efforts significantly? Here are some content marketing tips and ideas to help with your local SEO campaign.
“Squee! LOL! OMG! Totes Amazeballs!”
Believe it or not, all of the above words can now be found in the dictionary (although amazeballs is still confined to Collins Online Dictionary, the forward-thinker’s favourite).
I am a big fan of cult television shows. With great scripts and compelling characters, they are often completely addictive and I have no shame in admitting that I am prone to becoming well and truly hooked to particular programmes.
Have you ever considered Google as a publisher of content? Well in fact they facilitate the publishing of content; but as a result of their overarching power, they have changed the content landscape. Whether that’s for better or worse is now up for discussion.
There’s not much point in creating content if it has no objective. Just because you need to avoid the hard-sell (otherwise you’re just writing sales copy to be frank), you still want your content to produce results.
Building and sustaining your brand’s reputation all depends on keeping the promises you make to customers. If a brand can consistently meet (or even better exceed) the promises it makes to its followers, then its reputation is in safe hands.
Although this is relevant to any form of content that you create, it’s fundamental when writing effective and engaging website copy.
Anthony Pensabene explains how writing for different audiences, languages and markets can have drastic impacts on the way you research and create content.
It’s been a long time since Content Marketing was just about the words. Images, audio and video have been transforming static content into beautiful works for years, but over the last 12 months that has been taken to another level with interactive content pieces that could change how we use the web forever. But, just how are these works made?
Writer’s block can be a royal pain.
Beginning your work with full gusto only to find yourself stuck after the first sentence is infuriating, but what’s worse is staring at a blank page for what seems like an eternity, willing ideas to appear from somewhere.