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Content is not enough! The look and presentation of what you write counts too. You can have very good content but your readers don’t stick around or share it. Why? Because your content is not engaging or in other words hasn’t been packaged in the correct way. Let’s look at how this can be done.
Yesterday we held our most successful #koozchat to date, with 33 participants discussing how Content Marketing is going to evolve over the next 12 months. Including the future for guest blogging & reviews, the most effective tactics for 2014, the effects of Google Hummingbird and how to create content for boring industries.
When you step back and think about it there really are a multitude of factors which contribute to how successful your company is or will become.
More and more businesses are now on board with the importance of content marketing, but its one thing to know how vital it is to your digital strategy and another to actually implement and stick to it as a valuable asset.
Every client has different needs and goals and no two pieces of content will meet those requirements in the exact same way. To help with this today’s infographic from Copy Press offers a clear look at how you can tie every step in the creation of content together in a way that makes your clients happy.
How do you measure the success of your content marketing or blog? Page views, rankings, earned links, conversions, sales or other? Whatever metric you decide to use, it needs to be related to the overall goal of the piece.
With that in mind, have you ever considered comments as a way of measuring the success of your content?
The purpose of B2B Content Marketing is to acquire and nurture leads, in order to turn those leads into constant conversions. Think of your content as information businesses want to consume. If your brand regularly produces tasty content that other businesses constantly want to eat up, then you’re taking a step in right direction in collecting and converting leads.
This year’s Content Marketing Show takes place at London’s Logan Hall and features sixteen talks that cover a variety of hot topics including strategy, personas and creating content for social. We will be updating this post throughout the day with key takeaways from each of the talks, so be sure to check back.
When you hear the term ‘content marketing’, you might just think it’s a web-based strategy, needed for SEO and not a lot else. You’d be wrong. Content marketing, for me at least, can and most certainly does exist beyond the keyboard. I’d tie it in with print, and to some degree offline advertising too. Your leaflets, posters, as well as print, radio and TV ads are all forms of content.
There was once a time when Nokia dominated the mobile phone market. The company revolutionised the mobile industry with their ‘candy bar’ style handsets. They were the pioneers of the industry, creating nearly indestructible phones and developing some of the world’s first colour screen mobiles.