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Have you ever considered Google as a publisher of content? Well in fact they facilitate the publishing of content; but as a result of their overarching power, they have changed the content landscape. Whether that’s for better or worse is now up for discussion.
There’s not much point in creating content if it has no objective. Just because you need to avoid the hard-sell (otherwise you’re just writing sales copy to be frank), you still want your content to produce results.
Building and sustaining your brand’s reputation all depends on keeping the promises you make to customers. If a brand can consistently meet (or even better exceed) the promises it makes to its followers, then its reputation is in safe hands.
Although this is relevant to any form of content that you create, it’s fundamental when writing effective and engaging website copy.
It’s Guest Post Time!
Anthony Pensabene explains how writing for different audiences, languages and markets can have drastic impacts on the way you research and create content.
It’s been a long time since Content Marketing was just about the words. Images, audio and video have been transforming static content into beautiful works for years, but over the last 12 months that has been taken to another level with interactive content pieces that could change how we use the web forever. But, just how are these works made?
Writer’s block can be a royal pain.
Beginning your work with full gusto only to find yourself stuck after the first sentence is infuriating, but what’s worse is staring at a blank page for what seems like an eternity, willing ideas to appear from somewhere.
Google Image Search can be a great tool for eCommerce, allowing users to find highly relevant product images which they can simply click, and buy. Follow one users quest through the highs and lows of attempting to make a purchase via Image Search, and find out what you can do to maximise eCommerce opportunities in this area.
Handing any of your content creation over to your customers might seem like a logistical nightmare. Loosening the leash on what gets published online about your business is a risky move for sure, but with plenty of people taking to social networking and blogging sites every day, your brand may already be the topic at their fingertips.
Last week 21 online marketing professionals took part in our second ever Koozchat twitter conversation to discuss the future of Content Marketing. They covered seven key topics which generated over 180 ideas which we’ve compiled together below.