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Today, online marketing is all about getting more from less. Why write 100 articles and publish them on 100 different sites if one post on a specially selected blog can provide more benefit? The notion of spreading resources so thinly and sacrificing quality over quantity is fading like a bad memory.
In an industry where you will be working with clients and helping to push their marketing campaigns in the right direction, it’s important to maintain a strong client relationship from the start. This principal applies to all forms of marketing and goes beyond just this sector alone. Whether it’s SEO, advertising, PR or content marketing, a decent relationship between both you and the client will certainly bring its advantages.
Does ‘Like us for your chance to win a Holiday’, sound familiar? How about, ‘The best comment on this blog post wins a brand new iPad’? Well, it should go without saying that if you’re running some sort of competition, you should consider how this is going to be marketed.
Join me as I take a look at the trends in content marketing so far this year and look forward at what 2013 holds for the rapidly changing digital landscape.
Yesterday Kelvin Newman laid down the gauntlet for “great content” and it’s one of those buzzwords within the world of digital marketing that we hear time and time again, along with a host of other variations. So today we take a look at how SEO has moved with the times, and why the “build great content” view has gained more relevance, becoming central to any successful campaign.
It’s Guest Post Time!
Today we welcome Kevin Newman back to the Koozai blog as he takes a look at why a “build it and they will come” approach to content creation doesn’t work, and why less content is often more.
For any Content Marketer, creating content ideas with traction is arguably the toughest, but also the most exciting and rewarding part of any campaign. Whether you’re working client side or in-house, your job can be made all the more easier, just by liaising with Public Relations professionals.
I’m a Content Marketer, that’s what it says on my email signature. This means that I spend a reasonable percentage of my working day writing words. Then of course I have to spend the rest of my time ensuring those same words get found by the right people. It’s a constant flow of Concept > Creation > Distribution > Promotion.
With Content Marketing taking shape in the digital landscape, the Content Marketing Association’s International Content Marketing Summit was the perfect place to get the very latest developments in the broader world of content marketing. Let’s take a closer look.