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The modern digital landscape is forever changing. The growing number of marketing channels and services means that for any business it’s difficult to know where to start, and which service is the most effective at delivering a good ROI. That’s precisely why integration is key for your next digital campaign, which we’ll be looking at today.
Over the past few years, reactive communications have become more and more popular within the digital space; particularly so with the explosion of social and mobile media. But what can this do for your business?
For our 11th Koozchat we returned to one of our most discussed topics – Content Marketing – with a specific look at its past, present and future. Lots of you got involved, sharing 77 pieces of advice on how to create content, making SEO & Content work together, measuring results, and more. Take a look at what was discussed.
Last month I looked at why we deleted 900 blog posts and how that helped us. The key message we discovered was that old content can work against you and that a spring clean is never a bad thing. In that post I identified the ways in which old content could be affecting user experience and today I’m going to look at how your archives could cost you a lot of money.
Film marketing has advanced in leaps and bounds in the last few decades. Promoters now have a wealth of exciting and versatile tools at their disposable when it comes to generating interest in their new feature.
There’s a lot of Content Marketers who advocate content repurposing, and rightly so; it’s a great way of being resourceful and getting more out of your content. To make the most of everything you create I’ve compiled my best practice tips.
Over the past few years, Twitter chats have become increasingly popular across a number of industries, providing a fantastic way for your business to reinforce its brand, gather data and build relationships with followers.
A new year in digital, and there are many more talking points for Content Marketing. With January almost a distant memory what better way to plan the rest of the year than by reading what the experts will be doing as part of their Content Strategies this year. Well, that’s exactly what we’ve done.
In August last year, shortly before the Hummingbird algorithm update, Google introduced a new function to its search engine results pages (SERP’s) in the United States that now displays three related in-depth articles at the bottom of the search results page accompanied by images.
Throughout 2013, we have heard about the growth of visual, design-led content. Whilst we still appreciate the importance of humble text-based content, it’s important not to fall behind on the significance of making content captivating by including visually appealing elements.
Content is not enough! The look and presentation of what you write counts too. You can have very good content but your readers don’t stick around or share it. Why? Because your content is not engaging or in other words hasn’t been packaged in the correct way. Let’s look at how this can be done.