We love digital
Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5pm
How do you make your content stand out from the rest? The teams at LookBookHQ and Beutler Ink believe it’s through telling great stories – and not only have they put together some compelling stats on content consumption online, but they’ve included lots of useful tips on effective storytelling to make your content stand out.
There are no shortage of places to create content. From different platforms for your own website like WordPress and Tumblr, to guest blogging and more. Whilst some may have assumed that Medium is just another imitator, in this post I’m going to explain what makes Medium different and how it represents a fantastic early opportunity to get your content seen.
Every blog is broken in some way.
Once you accept that, it’s easier to make amends and to reshape your blog into something that drives conversions, attracts the right audience and ranks well in search engines.
Content is not enough! The look and presentation of what you write counts too. You can have very good content but your readers don’t stick around or share it. Why? Because your content is not engaging or in other words hasn’t been packaged in the correct way. Let’s look at how this can be done.
Writer’s block can be a royal pain.
Beginning your work with full gusto only to find yourself stuck after the first sentence is infuriating, but what’s worse is staring at a blank page for what seems like an eternity, willing ideas to appear from somewhere.
Here’s the simple answer: If you don’t want to increase your conversions and/or create effective relationships with your existing, as well as prospective clients, then NO you don’t need to create regular company Newsletters. If however you do, then you should; here’s why.
The Internet has completely changed the way that customers look for and get what they want. It has also changed where they search for and where they buy goods and services. Consequently, those businesses that wish to remain profitable are changing their marketing methods to respond to this transformation in their customer’s buying habits. Read more
Whether you are new to “content marketing” or have been engaging in activities of this nature for some time now, there is plenty to be gained in the digital environment from this form of marketing. Most critically wherever the convergence of SEO and content are becoming more apparent, a content plan is essential in helping to deliver the best results.
Last month I looked at why we deleted 900 blog posts and how that helped us. The key message we discovered was that old content can work against you and that a spring clean is never a bad thing. In that post I identified the ways in which old content could be affecting user experience and today I’m going to look at how your archives could cost you a lot of money.
When you hear the term ‘content marketing’, you might just think it’s a web-based strategy, needed for SEO and not a lot else. You’d be wrong. Content marketing, for me at least, can and most certainly does exist beyond the keyboard. I’d tie it in with print, and to some degree offline advertising too. Your leaflets, posters, as well as print, radio and TV ads are all forms of content.