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Content Marketing Blog Posts

  • John Waghorn
    10 Ways To Add Value To Your Content

    ContentAfter attending the 2013 Content Marketing Show last week, I noticed that there was a common theme throughout a number of the presentations. This theme wasn’t just “content”, as this would be the obvious, albeit most relevant choice, but instead how do we actually add value to the content that we create?

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  • Mike Essex
    78% of CMO's See Custom Content As The Future Of Marketing (Infographic)

    Content Marketing GeniusIt’s Guest Post Time!

    The above is just one of the great statistics in our guest Infographic this time from Demand Metric. It’s not just managers who love content either, in fact 70% of customers said they felt closer to a company as a result of content marketing

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  • John Waghorn
    Over 120 Tips From The Content Marketing Show 2013 (#Contentmarketingshow)

    Content Marketing ShowThe Content Marketing Show took place today in Logan Hall near Russell Square, London. With 17 speakers included on the full line up, the one day conference provided some great insights concerning all things content, including social media, online PR, SEO and of course the all-important content marketing strategy.

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  • James Perrin
    30 Top Tips For Amazingly Effective Content Marketing Titles

    29-05-2013 14-07-21An effective content marketing title can make all the difference to your campaigns. Whether it’s the number of social shares, Click through Rate, traffic or conversions, a well-researched and strategically planned title can massively help your efforts. Check out these top tips to see how.

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  • Lenka Istvanova
    WordPress – The Essential Setup For Bloggers

    WordPress - The Essential Setup For Bloggers smallIf you’re a blogger migrating to a self-hosted WordPress.org platform it’s essential you take time to set up your new blog before you hit the publish button. Self-hosted means that you will need to pay extra attention to your blog in terms of upgrades, installations, backups and troubleshooting – and this post will show you what you need to do make sure your new blog is set up properly. Read more

  • James Perrin
    A Guide to Data-Driven Content Marketing

    Data-driven content marketingThe world of Content Marketing has come a long way since the days of old-hat techniques; we’re very much in the age of creating exceptional, unique content that stands out and adds real value to your audience. One of the best ways to achieve this is with data-driven content. Here’s a guide to how it can be done.

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  • John Waghorn
    Why Research Should Be A Fundamental Part Of Your Content Strategy

    Research Is KingCreating a detailed and thorough content strategy will take time, although making the effort to do this in the first place will bring its own rewards. Within your overall strategy, there will be a number of areas that you will need to address, from how to promote the content once it’s been created, how to measure its success and of course, undertaking the correct level of research before you get started.

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  • George Musson
    How to Find Blogs for Guest Post Purposes

    It’s Guest Post Time!

    George Musson tackles the paradox of writing a guest blog post about guest blog posts. Including a mixture of proactive and reactive methods and also how he came to write this particular post.

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  • Stephen Logan
    What Might the Future Hold for Content Marketing?

    PandaFor some, Content Marketing is a gateway to endless possibilities; for others, it’s simply an overused buzzword. It appears that the more attention is given to creating and publishing ‘quality content’, the more the ideology behind it is lost. For now, everybody is looking to build relevance, links and profiles through the written word, but what might the future hold?

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  • John Waghorn
    Is The Press Release Really Dead?

    3D Press Release CrosswordWhen it comes to content, there are a number of ways to generate links back to your site. Although this is obviously one of the primary functions of SEO, in order to help your site gain better rankings in the search pages, these methods have naturally and inevitably evolved over time.

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  • James Perrin
    Copywriting Tips: Writing for Social Media

    CopywritingWith an ever increasing emphasis being placed on social, 2012 is certainly the year to start taking advantage of all the existing and emerging platforms currently available. Whether you’re a business looking after your own social media campaigns, or an agency or consultant working on behalf of a client, it’s certainly an important aspect to get right – and this is where learning simple copywriting tips for social media will pay dividends.
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