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After attending the 2013 Content Marketing Show last week, I noticed that there was a common theme throughout a number of the presentations. This theme wasn’t just “content”, as this would be the obvious, albeit most relevant choice, but instead how do we actually add value to the content that we create?
If you’re a blogger migrating to a self-hosted WordPress.org platform it’s essential you take time to set up your new blog before you hit the publish button. Self-hosted means that you will need to pay extra attention to your blog in terms of upgrades, installations, backups and troubleshooting – and this post will show you what you need to do make sure your new blog is set up properly. Read more
The Content Marketing Show took place today in Logan Hall near Russell Square, London. With 17 speakers included on the full line up, the one day conference provided some great insights concerning all things content, including social media, online PR, SEO and of course the all-important content marketing strategy.
An effective content marketing title can make all the difference to your campaigns. Whether it’s the number of social shares, Click through Rate, traffic or conversions, a well-researched and strategically planned title can massively help your efforts. Check out these top tips to see how.
The world of Content Marketing has come a long way since the days of old-hat techniques; we’re very much in the age of creating exceptional, unique content that stands out and adds real value to your audience. One of the best ways to achieve this is with data-driven content. Here’s a guide to how it can be done.
George Musson tackles the paradox of writing a guest blog post about guest blog posts. Including a mixture of proactive and reactive methods and also how he came to write this particular post.
Creating a detailed and thorough content strategy will take time, although making the effort to do this in the first place will bring its own rewards. Within your overall strategy, there will be a number of areas that you will need to address, from how to promote the content once it’s been created, how to measure its success and of course, undertaking the correct level of research before you get started.
Does ‘Like us for your chance to win a Holiday’, sound familiar? How about, ‘The best comment on this blog post wins a brand new iPad’? Well, it should go without saying that if you’re running some sort of competition, you should consider how this is going to be marketed.
For some, Content Marketing is a gateway to endless possibilities; for others, it’s simply an overused buzzword. It appears that the more attention is given to creating and publishing ‘quality content’, the more the ideology behind it is lost. For now, everybody is looking to build relevance, links and profiles through the written word, but what might the future hold?