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Koozai’s Content Marketing Manager, James Perrin, will be speaking at next month’s Content Marketing Show. The event will take place on 5th November 2014 at the Brighton Dome. It’s the first time the event will be hosted outside the capital thanks to soaring interest in this increasingly popular discipline.
In case you didn’t already know, Ecommerce and Content Marketing are a match made in heaven. Seriously – both sectors consistently employ new trends and technologies, and both have seen considerable growth over the last couple of years.
When you are working on your content marketing campaigns, it’s up to you to decide if you are going to focus on short term, long term, or a mixture of both of these individual goals. Your own strategy, when encompassing these goals, will be more succinct and will enable you to visualise where you are heading, as well as observe if actual progress is being made.
In order to run a successful Content Marketing campaign, it’s crucial for you to determine what your digital goals are first. This way, your campaigns will be more focussed and targeted, and it will be easier to observe if results are actually being achieved.
As you can imagine, what with being the Content Marketing Manager here at Koozai, I love Content Marketing. In my busy day-to-day role I get to enjoy some wonderful content creations, but also, I get to see what other influential Digital Marketers are doing from around the globe. As such, I want to share with you some of the best Content Marketing presentations from the most influential figures in the industry. Enjoy.
As a marketing representative for your company, you are likely to at least be aware of content marketing. Content Marketing is here to stay, and if you are not utilising it, then your competitors have got a significant advantage if they are. In order to successfully implement a content strategy into your business, you will need buy in from the higher ups.
Is your business thinking about producing online content? Perhaps you already are but you’re not really seeing the benefits; well ask yourself, do you have a strategy? Is your content working for you the way it should be?
Guest blogging – it’s a minefield right? What sites can you write for, where should the link go, should you even ask for a link these days? These are all valid questions that any online business needs answers to. The good news is you’re in the right place.
If your website was a person, would it be saying this to your customers? “You never visit me anymore. We used to be great together. You’d fill my basket page with products and I’d get them out to you as fast as the postal service could carry them. What happened to us?! Did I get old? Is it a case of out of sight, out of mind? IS THERE SOMEONE ELSE?! I used to be NUMBER ONE!”
So you’re creating great content, keeping your social channels updated with it and generally ticking the basic boxes for ‘spreading the word’. It’s a good start. But unless you have millions of loyal and interested followers, you won’t see much return. You need to start engaging with influencers.
The success of your content isn’t just in the details it’s in the promotion as well. As such, do you know how to promote your content? It’s important you have a good idea of where you want to promote your content, and to whom as this blog post outlines in detail: