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Content Marketing Blog Posts
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- SEO
- 20th May 2013
- Comment
Seeing Double – How To Win The Second Screen Revolution
The way marketers catch our attention is changing. Technology has given us multiple devices with which we can communicate and interact with the internet and each other; this in turn has led to the world developing a second screen culture. So how can marketers take advantage of this trend? -
- SEO
- 15th May 2013
- Comment
78% of CMO's See Custom Content As The Future Of Marketing (Infographic)
It’s Guest Post Time!The above is just one of the great statistics in our guest Infographic this time from Demand Metric. It’s not just managers who love content either, in fact 70% of customers said they felt closer to a company as a result of content marketing
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- SEO
- 10th May 2013
- 2 Comments
Why Research Should Be A Fundamental Part Of Your Content Strategy
Creating a detailed and thorough content strategy will take time, although making the effort to do this in the first place will bring its own rewards. Within your overall strategy, there will be a number of areas that you will need to address, from how to promote the content once it’s been created, how to measure its success and of course, undertaking the correct level of research before you get started. -
- SEO
- 30th Apr 2013
- 4 Comments
What Radio Can Teach Us About Content Marketing
Bear with me on this one. For decades, radio stations all over the world have had to create programmes and schedules dedicated at bringing in listeners; and at the heart of it is good quality content, albeit, content over the airwaves. So what can Content Marketers learn from the world of radio, if anything? -
- SEO
- 9th Apr 2013
- 5 Comments
Is The Press Release Really Dead?
When it comes to content, there are a number of ways to generate links back to your site. Although this is obviously one of the primary functions of SEO, in order to help your site gain better rankings in the search pages, these methods have naturally and inevitably evolved over time. -
- SEO
- 6th Mar 2013
- 5 Comments
Content Marketing Masterclass with Andy Betts
It’s Guest Post Time!Over the next 12 questions Andy Betts shares 15 years of digital strategy experience with a wealth of free advice on everything from creating a team, to outreach and content creation.
Read more -
- SEO
- 26th Feb 2013
- 2 Comments
A Guide to Data-Driven Content Marketing
The world of Content Marketing has come a long way since the days of old-hat techniques; we’re very much in the age of creating exceptional, unique content that stands out and adds real value to your audience. One of the best ways to achieve this is with data-driven content. Here’s a guide to how it can be done. -
- SEO
- 21st Feb 2013
- 1 Comment
How to Make a Single Idea go Further
Today, online marketing is all about getting more from less. Why write 100 articles and publish them on 100 different sites if one post on a specially selected blog can provide more benefit? The notion of spreading resources so thinly and sacrificing quality over quantity is fading like a bad memory. -
- SEO
- 8th Feb 2013
- 6 Comments
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- SEO
- 7th Feb 2013
- 2 Comments
Client Management Tips for Content Marketing
In an industry where you will be working with clients and helping to push their marketing campaigns in the right direction, it’s important to maintain a strong client relationship from the start. This principal applies to all forms of marketing and goes beyond just this sector alone. Whether it’s SEO, advertising, PR or content marketing, a decent relationship between both you and the client will certainly bring its advantages. -
- SEO
- 29th Jan 2013
- Comment
Help Promote Your Competitions With Content Marketing
Does ‘Like us for your chance to win a Holiday’, sound familiar? How about, ‘The best comment on this blog post wins a brand new iPad’? Well, it should go without saying that if you’re running some sort of competition, you should consider how this is going to be marketed.
