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Nobody wants to create content that is seen as “Boring” but sometimes that’s exactly what a business needs in order to help convert customers. In my presentation from BrightonSEO I take a look at how the 100 biggest businesses in the UK & US use boring content to earn billions and the lessons you can learn from them.
How do you make your content stand out from the rest? The teams at LookBookHQ and Beutler Ink believe it’s through telling great stories – and not only have they put together some compelling stats on content consumption online, but they’ve included lots of useful tips on effective storytelling to make your content stand out.
Here’s the simple answer: If you don’t want to increase your conversions and/or create effective relationships with your existing, as well as prospective clients, then NO you don’t need to create regular company Newsletters. If however you do, then you should; here’s why.
Every blog is broken in some way.
Once you accept that, it’s easier to make amends and to reshape your blog into something that drives conversions, attracts the right audience and ranks well in search engines.
The modern digital landscape is forever changing. The growing number of marketing channels and services means that for any business it’s difficult to know where to start, and which service is the most effective at delivering a good ROI. That’s precisely why integration is key for your next digital campaign, which we’ll be looking at today.
Over the past few years, reactive communications have become more and more popular within the digital space; particularly so with the explosion of social and mobile media. But what can this do for your business?
For our 11th Koozchat we returned to one of our most discussed topics – Content Marketing – with a specific look at its past, present and future. Lots of you got involved, sharing 77 pieces of advice on how to create content, making SEO & Content work together, measuring results, and more. Take a look at what was discussed.
Last month I looked at why we deleted 900 blog posts and how that helped us. The key message we discovered was that old content can work against you and that a spring clean is never a bad thing. In that post I identified the ways in which old content could be affecting user experience and today I’m going to look at how your archives could cost you a lot of money.
Film marketing has advanced in leaps and bounds in the last few decades. Promoters now have a wealth of exciting and versatile tools at their disposable when it comes to generating interest in their new feature.
There’s a lot of Content Marketers who advocate content repurposing, and rightly so; it’s a great way of being resourceful and getting more out of your content. To make the most of everything you create I’ve compiled my best practice tips.
Over the past few years, Twitter chats have become increasingly popular across a number of industries, providing a fantastic way for your business to reinforce its brand, gather data and build relationships with followers.