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SEO Blog Posts

  • Cat Fyson
    Epic Content Marketing Campaigns For Charities

    Time To Talk thumbnailCharities have for a long time used Content Marketing in various ways to bring attention to their message. By sharing stories, the meaning of your cause is brought to the forefront in a way that provokes the required interest and emotional attachment that leads to support for your organisation.

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  • Harry Gardiner
    Shocking Digital Campaigns From Across The Web

    Zombie PumpkinWith All Hallows Eve just around the corner, it’s time to take a look at the campaigns that send shivers down our spines. I’ve scoured the web to find the creepiest, most shocking Digital Marketing campaigns, and presented them below. Read on if you dare!

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  • Samantha Noble
    Koozai Talk Productivity At The Content Marketing Show 2014

    Content Marketing ShowKoozai’s Content Marketing Manager, James Perrin, will be speaking at next month’s Content Marketing Show. The event will take place on 5th November 2014 at the Brighton Dome. It’s the first time the event will be hosted outside the capital thanks to soaring interest in this increasingly popular discipline.

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  • Emma North
    What Have You Been Hit By? A Guide to Google Penalties

    Diagnosing Google PenaltiesWith so many Google updates leading to so many reasons why websites can suddenly or gradually lose traffic and rankings, it can be hard to know where to start. In this post I’ve looked at the different types of Google penalties (and those that are not, strictly speaking, penalties at all) to help you diagnosis your site’s issues and get on the road to recovery.

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  • Emma North
    Getting To Grips With Digital Marketing: In-House or Outsourced?

    Cost Benefit Analysis Of Outsourcing Digital MarketingBusinesses of all sizes often face decisions and dilemmas in many areas of the business as to what should be outsourced and which are more cost-efficient when retained in-house. This is particularly true for marketing services, where specific skills are essential for achieving good ROI.

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  • Harry Gardiner
    Ecommerce Sites: How You Should Do Content Marketing

    18-09-2014 10-26-56In case you didn’t already know, Ecommerce and Content Marketing are a match made in heaven. Seriously – both sectors consistently employ new trends and technologies, and both have seen considerable growth over the last couple of years.

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  • John Waghorn
    Short and Long Term Content Marketing Goals

    Goals-300x200When you are working on your content marketing campaigns, it’s up to you to decide if you are going to focus on short term, long term, or a mixture of both of these individual goals. Your own strategy, when encompassing these goals, will be more succinct and will enable you to visualise where you are heading, as well as observe if actual progress is being made.

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  • Graeme Benge
    The Koozai Guide To Using Crazy Egg

    CrazyEggCrazy Egg is an Analytics tool, it’s a CRO tool, it’s an SEO tool, it’s a PPC tool. As much as it has been said before of other tools, I really think this is the Swiss Army knife of Digital Marketing tools and more than just a heat map. We use Crazy Egg at Koozai to help make sense of user conversion and engagement behaviour. We love it, so much so, we’ve put together this handy guide to using it.

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  • James Challis
    What’s Your SEO Goal? Find Out Your Ideal Metric

    Ideal SEO Metrics - Big Stock ImageSearch Engine Optimisation has evolved beyond recognition over the last decade with a crackdown on spam by the popular search engines and a shift in the way people are finding information through search. The outdated goals of counting backlinks and a focus on rankings are much less relevant metrics than before for SEO campaigns. So what’s new? What other metrics should you be using? That depends on your goal. 

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  • Cat Fyson
    4 Epic Content Marketing Campaigns For The Financial Sector

    writers blockFor those not directly involved in it, the finance industry can often be seen as a boring sector. Even those in the business may find it initially difficult to come up with fresh, imaginative ideas which will lead to conversions. However, as these four absolutely epic Content Marketing examples prove, even the plainest of industries can be creative if approached from the right angle.

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  • John Waghorn
    What's Your Content Marketing Goal? Find Out Your Ideal Metric

    Goals-300x200In order to run a successful Content Marketing campaign, it’s crucial for you to determine what your digital goals are first. This way, your campaigns will be more focussed and targeted, and it will be easier to observe if results are actually being achieved.

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