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Google Panda and Google Penguin are two of the biggest and hardest hitting algorithm updates Google has ever released. With rankings slashed literally overnight after each update, it is clear that the search engine giant will stop at nothing in its efforts to provide the highest quality search experience for its users, in keeping with its mission statement; “to organize the world’s information and make it universally accessible and useful.”
Today we’ve invited Jon Cooper, who has shown built up a reputation in the SEO industry in just 12 months (at the age of 18!), to explain how to get noticed in such a competitive industry.
Search Engine Optimisation is not the same game it was two years ago and evolves at rapid pace. Without the knowledge, skills and drive to keep informed and up-to-date, SEO’s can quickly become behind with the times.
This guide is intended as a first point of reference for site owners who have suffered a Google ranking penalty or suspect they may be victims of algorithm updates. By working through the three steps below, you will be taking the first tentative steps in restoring your site’s lost value and getting your site back to its previous ranking glory.
During my relatively short time working in SEO (or Digital Marketing to be precise) I’ve become slightly perplexed with wannabe ‘SEO rockstars’. What’s the point in them? And why are some SEOers hell-bent on becoming the next big thing? Here’s what I’ve discovered.
The SEO industry is suffering an identity crisis. On the one hand there are people who say it’s dead, then there’s those who want to rename it “Inbound marketing” or any other offshoot. Likewise what SEOs do today is very different to what they did five years ago. Which begs the question, if an industry has fundamentally changed (or is “dead”), can we still call ourselves SEOs any more?
Today Jim Seward has the unenviable task of wading through the muddy waters of Grey Hat SEO including some of the most unethical and most deceptive SEO that is often classed as “grey”. We wouldn’t recommend most of the ideas and some points are pure satire, but as a talking point we would love to hear just how grey you feel each idea is.
From fake reviews to boost rankings, to early reviews on unreleased products, the desire to rank well and get in there first has led to a drastic decline in the quality of online reviews. We investigate this worrying trend.
We asked the SEO community for their favourite online resources to learn SEO and these are the books, conferences, blogs and tips that came up most frequently. Read more
It’s Guest Post Time!
Web designers and SEOs don’t always see eye-to-eye, which is why Ade Lewis from Teapot Creative takes a look at what the two disciplines can learn from each other. Can’t we all just get along?
Since Google’s most recent Panda algorithm updates they have become more adept at penalising sites where the quality and quantity of content is poor. This has been evident more so on minimalist sites that provide more rich images than content, but has also affected sites that have limited content for the user above the fold of the page.