Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5.30pm
Paid Search Blog Posts
-
- SEO
- 8th Mar 2012
- 3 Comments
Using Mobile Optimisation to Win on Google AdWords
It’s Guest Post Time! Today we welcome a post from Text Magic who take a look at Google AdWords changes that affect mobile websites.
If you follow Google’s Mobile Ads blog, there is a very good end-of-the-year post that pretty much covers all the reasons why you need to be considering mobile in your digital marketing. Read more
-
- Paid Search
- 2nd Mar 2012
- Comment
Bing Conducting Tests to Focus on Local Search Results
2012 looks set to be a big year for the search engine Bing. The year couldn’t have started better for them, with news that they managed to maintain second place in terms of total market share generated for search in both the UK and US during February [See: Search Engine Market Share Statistics – February 2012]. As they look towards building on this success, news has emerged they have started to test how their local search results are displayed online. As local search because a more prominent focus this year, this could be a shrewd move by Microsoft’s search engine.
-
- Paid Search
- 28th Feb 2012
- Comment
Improving Mobile Pay-per-Click Results
It seems nearly every day I read something new about the growing importance mobile search is beginning to play within our industry. With significantly higher click-through rates and reduced cost-per-clicks, targeting users on mobile devices via AdWords can be highly profitable if done correctly and is set to become an ever more important aspect of pay-per-click advertising.If you’re running PPC activity via AdWords directed at desktop, mobiles and tablets all from the same campaigns I would recommend a quick review of how your account is performing by viewing the account over its entirety and segmenting the data by device.
-
- Paid Search
- 14th Feb 2012
- 3 Comments
Recommended Automated Rules for AdWords
With Google recently updating the number of rules an individual user can create from 10 to a 100 within AdWords, I thought it might be useful to run through a few of the more useful rules that can be set up with an AdWords account to help you keep on top of things. -
- Paid Search
- 7th Feb 2012
- 1 Comment
As Broadband Speeds Quicken, Online Ad Spend Increases
Ofcom have recently announced that UK broadband speeds increased by 22% last year. In addition, they plan to cut the cost of line rentals and broadband connections. Simultaneously, there is also huge growth in online advertising from some of the largest firms in the UK. So can we assume then that as broadband speeds quicken, more money will be spent by firms advertising online?
Read more -
- Paid Search
- 23rd Jan 2012
- 2 Comments
Why Link Your Google Plus Page to AdWords?
2012 seems to be the year to push Google Plus. The internet giants are investing huge amounts in promoting their own social network and even stars like David Beckham are on board to back the campaign. -
- Analytics
- 11th Jan 2012
- 1 Comment
AdWords Segmentation to Improve Results - Part 1, Users
There are many ways to optimise an AdWords account, from improving the structure to implementing ad extensions, but one of the most important things is to improve your results from analysing the data. This is the first in a series of posts about data segmentation.Some people don’t like to get in to the nitty gritty numbers and get scared by spreadsheets, but the methods I’m going to cover make understanding the numbers easy and simplify your optimisation, and for once, my post won’t require you to open a spreadsheet! Unless of course you want to…
-
- Paid Search
- 10th Jan 2012
- 2 Comments
Why You Shouldn't Always Trust Google
They’re at it again. Google have been found advertising illegal Olympic ticket resellers within their search results. However, that is really only the tip of the iceberg.The latest exposé comes courtesy of the BBC, who found a number of people who had unwittingly coughed up for tickets that didn’t exist from companies that are equally elusive. The reason why they had fallen foul of this old ruse was simply that it appeared at the top of Google.
-
- Paid Search
- 3rd Jan 2012
- 6 Comments
Can Competitors Use My Brand Name in AdWords?
Is a competitor bidding on your brand name in Google AdWords? Or using your brand name in their ad text? Read more
-
- Paid Search
- 1st Dec 2011
- Comment
Christmas Mobile & Tablet Strategies for AdWords
It’s that time of year again when people start to panic about Christmas shopping. If like me you leave everything to last minute you may need to make a purchase from your Smartphone. Recent research has shown that 44% of searches for last minute holiday gifts will be from a mobile device. So how do you take advantage of the Smartphone Christmas traffic? Read more -
- Paid Search
- 17th Nov 2011
- Comment
How Does Google AdWords Work? - Infographic
If you’re new to Google AdWords or are considering a PPC campaign for your website, there is a lot to get your head around. What is a Quality Score? How much should you bid for keywords? How do you know if you’re targeting the right terms. It’s not easy.So to explain the process a little better, here’s a useful infographic from WordStream; outlining how it all works and providing a straightforward definition for a few of the acronyms and other jargon used in Paid Search.
