We love digital
Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5pm
What are the most common errors we see with PPC accounts? Having worked in the Online Marketing game for a few years now, I have seen many attempts at setting up an AdWords account at home. While there are some things that pop up occasionally, there are other errors that I see time and time again.
Today we present a detailed study in to how PPC click rate changes depending on ranking by Andy Headington of Adido.
In July 2012, Google announced a new way to do remarketing which will make it much easier for advertisers to take advantage of this fantastic marketing channel. The new method for remarketing is much smarter and more powerful way, which allows you to create advanced strategies with just one piece of code.
Over the past 12 months I have seen remarketing grow significantly and the campaigns have been extremely creative and effective. It is surprisingly cost-effective when compared to other forms of display advertising making it very appealing for advertisers.
Running an ecommerce PPC campaign can be an extremely profitable way to sell a huge range of products. However, many online retailers fail to structure their account to make the most of this advertising platform. The following guide will help you manage large scale ecommerce campaigns, boost your Click through Rate and improve the profitability of your AdWords account.
With Google AdWords continuously adding new features it is becoming more difficult for novice AdWords users to keep on top of rising costs. In this post I am going to run through 10 ways to save money using Google AdWords using some of the features and tools that are on offer.
Recent EU cookie compliance laws have put some marketers off the proposition of remarketing. However, done properly, this tactic can still be extremely profitable. This post will take you through the benefits of remarketing and how to make the most out of targeted advertising.
If you’re new to display advertising, or even if you’re well versed in the field, you may well have been wondering what the relative merits of Facebook and Google’s display network are. Well, wonder no more; below you will find a comprehensive infographic from Wordstream, including head-to-head comparisons in all major categories – such as performance and targeting options.
One of most effective ways to increase the performance of an AdWords account is to improve the quality score of the keywords on which you are bidding. As quality score has an effect on impressions, average ad position and cost-per-click, investing time looking at your quality scores and improving them can have long term consequences on your AdWords account.
Having AdWords data in Google Analytics is very valuable, but how do you get it? This post is going to show you how to link your AdWords and Analytics accounts so that you see the data in each. I’ll also answer some common questions, such as: why are my AdWords keywords not showing in Google Analytics? What is (not set) in Analytics? What is automatic campaign tagging? And more! Read more
If you’ve ever wondered who you’re bidding against in AdWords and how your ads are performing comparatively, you may be in luck. Google are now offering an insight into the auction process at keyword-level, enabling advertisers to see how their campaigns are weighing up.