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Paid Search Blog Posts
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- Paid Search
- 20th Jun 2012
- 1 Comment
Facebook vs Google Display Network - Infographic
If you’re new to display advertising, or even if you’re well versed in the field, you may well have been wondering what the relative merits of Facebook and Google’s display network are. Well, wonder no more; below you will find a comprehensive infographic from Wordstream, including head-to-head comparisons in all major categories – such as performance and targeting options. -
- Paid Search
- 12th Jun 2012
- Comment
12 Ways to Improve Quality Score in AdWords
One of most effective ways to increase the performance of an AdWords account is to improve the quality score of the keywords on which you are bidding. As quality score has an effect on impressions, average ad position and cost-per-click, investing time looking at your quality scores and improving them can have long term consequences on your AdWords account. -
- Analytics
- 7th Jun 2012
- 8 Comments
How to Link your Google AdWords and Analytics Accounts
Having AdWords data in Google Analytics is very valuable, but how do you get it? This post is going to show you how to link your AdWords and Analytics accounts so that you see the data in each. I’ll also answer some common questions, such as: why are my AdWords keywords not showing in Google Analytics? What is (not set) in Analytics? What is automatic campaign tagging? And more! Read more -
- Paid Search
- 24th May 2012
- Comment
Google Reveal Auction Insights in AdWords
If you’ve ever wondered who you’re bidding against in AdWords and how your ads are performing comparatively, you may be in luck. Google are now offering an insight into the auction process at keyword-level, enabling advertisers to see how their campaigns are weighing up. -
- Paid Search
- 20th Apr 2012
- 2 Comments
Google Introduce New Tools as Internet Ad Spend Increases
Search engine giants Google have introduced two new tools for people to determine the success of their display adverts in campaigns, while it has also been announced that the UK Internet adspend has increased 14.4% to £4.8 billion. -
- Paid Search
- 19th Apr 2012
- 8 Comments
Why the AdWords Phrase and Exact Match Update isn't all Bad
Initially this seemed like a tragic new update. One that takes more control away from the marketers’ hands and passes it over to Google. The more I read into it though, the more I’m starting to realise that it’s not such a bad thing. -
- Paid Search
- 12th Apr 2012
- Comment
Getting your AdWords Ads to Appear Higher in the Search Results
Are you running AdWords advertising on Google search results pages? Are your ads in the best position they could be? Read more -
- Paid Search
- 11th Apr 2012
- Comment
Paid Search and Mobile Spend Increases during First Quarter of 2012
Search marketers will be pleased to know that paid search and mobile spend has increased during the first quarter of 2012, when compared to the same time last year. -
- News
- 10th Apr 2012
- Comment
Display Advertising and Search Engine Marketing Experience Spend Growth
It appears that the online advertising industry has bucked the trend amongst many other sectors in the UK. Despite a gloomy outlook with the current UK economy, advertising on the Internet appears to be thriving. -
- Paid Search
- 5th Apr 2012
- 3 Comments
Four Pages Every Site Needs for SEO and PPC
When I take on a new client, it’s common to see a number of key pages missing from their site. The pages missing are those that are considered to be key for any successful SEO or PPC campaign. -
- Analytics
- 20th Mar 2012
- Comment
AdWords Segmentation Part 2 - Strategy and Conversion Analysis
Following on from my post about why segments are so beneficial and how to look at AdWords demographic data segments this post covers segments for analysing your strategy. This includes:- Destination URLs performance
- Placements
- Search Terms
- Conversion Name / Purpose
