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I recently took and thankfully passed the Google Display Advertising Advanced Exam. Which got me thinking afterwards that it would have been good to have some tips to hand for when I was preparing to take it so for my blog this month I aim to give you all a heads up on what to expect with some winning tips!
There are a variety of useful tools available for SEO; however, there doesn’t seem to be many that are built to help users manage their PPC campaigns – not obvious ones anyway. But while they may be few and far between, there really are some gems out there, which I’ll explore in more detail in this post.
With more algorithm updates looming, it’s important you know how to make the most of Google AdWords in 2013. This ever-evolving platform has a stack of new features to take advantage of. This post will explore the new quirks to test in the New Year.
AdWords Remarketing is now even more useful and targeted than ever before. This post covers some useful remarketing tactics that are now available, and briefly touches on some tips for optimising your campaigns. Read more
With December fast approaching, the Christmas period can be a great time to push your product or service online. If you want quick results then Google AdWords is the obvious choice. However, to make it profitable you need to make sure your CTR and quality score are top notch. As it’s Cyber Monday I have put together a list of tips to make sure your campaign is delivering Christmas conversions.
SEO and PPC are quite clearly a separate skill set when it comes to implementation. However the aims of both disciplines intersect ultimately: that of prompting a user to complete an action. Organic search is to some extent anarchic, so if you want to make a page rank for a targeted keyword, shouldn’t every page of your site also be a landing page?
Traditional marketing and PR has historically had great difficulty proving ROI (Return On Investment) and in many cases ROI has simply been unknowable. One of the strongest aspects of online marketing is the ability to prove ROI and nowhere else is this done with as much ease and clarity as with PPC.
For most people involved in the search engine marketing industry, it is apparent who dominates pay per click – Google. With it attracting the largest volume of searches in most markets around the world, Google is the go-to search engine for most business looking to effectively drive visits and revenue via paid search results.
These checks are the day-to-day basics that will ensure your account runs smoothly and performs well. These checks won’t move mountains or see you make huge improvements, but they will help you keep things ticking over for those who are time-poor and don’t have the resources for more detailed optimisation to take place.
Google have hardly been subtle in the changes they’ve made in recent times, nor have they been apologetic. From major algorithm updates to tweaks in the colouration and complexity of sponsored ads (integration within maps, site links and even images for instance); the face of results pages has changed drastically. However, some might argue that this is more of an effort to please stakeholders, rather than users or advertisers.
Google AdWords is broken. If used incorrectly, it’s one of the quickest and most effective ways to waste a marketing budget. It’s also fundamentally misunderstood and built on a system of trust that funnels users in to making decisions that could lose them money every day. All of these issues stem from five myths, that corrupt accounts of all sizes, and by dissecting these myths anyone can succeed with Paid Search.