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Google have hardly been subtle in the changes they’ve made in recent times, nor have they been apologetic. From major algorithm updates to tweaks in the colouration and complexity of sponsored ads (integration within maps, site links and even images for instance); the face of results pages has changed drastically. However, some might argue that this is more of an effort to please stakeholders, rather than users or advertisers.
Today I gave a presentation on Paid Search Reporting and Analytics. This post covers everything that I spoke about including links to Custom Reports, Analytics Dashboards and Whitepapers.
For the centrepiece of our focus on PPC we asked some of the leading agencies, brands and tool providers to talk about what PPC means in 2013 including hot topics such as Automation, multiple country strategies, mobile optimisation and designing the perfect PPC advert. We also end with a look at how people can get started in PPC, so whether you are a seasoned expert or want a new online marketing strategy you will learn something new.
The Google Display Network (GDN) allows you to place targeted display ads on a variety of sites next to related content. This can help expand the reach of your online advertising as it targets potential customers who are not actively searching for what you are offering.
According to Google, the GND reaches 80% of global internet users meaning that by advertising via this platform you can reach a huge number of people you might not reach through conventional search ads.
You know you are working in digital marketing when you are actually excited about visiting the Google office. Well, that was me this morning, especially as they have just moved their London office to a brand new building near High Holborn. It’s so new I can even forgive Google for not having it on Google Maps – I’m just bitter because Google maps led me to a small theatre near Covent Garden…
Back in December last year, we started looking for a more advanced solution for tracking and analysing the calls that are generated off the back of our website. The system that we were using had served its purpose but was lacking in the functionality that we needed to take our own marketing efforts forward.
To make the most of your Internet marketing strategy, you will undoubtedly be using some form of pay per click management. If you aren’t yet using it, pay per click is a form of online advertising that involves paying only for the number of clicks that your advert receives from web users. The most popular PPC system is Google AdWords, although there are other options such as Yahoo! Search Marketing and Microsoft adCenter. But simply gaining clicks on your advert is not enough; these clicks need to be converted into a desired outcome. Read more
In the last year, we’ve spoken at 15 conferences on everything from SEO to AdWords, Analytics to Social Media, Content Marketing to Brand Building, and over the next few months we’re going to be running through out favourite talks from each one. Today we’ve compiled all of our AdWords talks into one place, along with links to further reading where applicable.