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Paid Search Blog Posts
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- Paid Search
- 17th Oct 2011
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Google Display Network Explained
The Google Display Network (GDN) allows you to place targeted display ads on a variety of sites next to related content. This can help expand the reach of your online advertising as it targets potential customers who are not actively searching for what you are offering.According to Google, the GND reaches 80% of global internet users meaning that by advertising via this platform you can reach a huge number of people you might not reach through conventional search ads.
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- Paid Search
- 9th Oct 2012
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Top AdWords Checks for when you only have Twenty Minutes
These checks are the day-to-day basics that will ensure your account runs smoothly and performs well. These checks won’t move mountains or see you make huge improvements, but they will help you keep things ticking over for those who are time-poor and don’t have the resources for more detailed optimisation to take place. -
- Paid Search
- 26th Aug 2011
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Google AdWords Ad Extensions - Part 3 of 3 - Product Extensions
In my last couple of posts I’ve explained Ad Sitelinks and Location Extensions, two very important features of AdWords. Today, I will discuss an essential feature for e-commerce websites – Product Extensions. -
- Paid Search
- 12th Apr 2012
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Getting your AdWords Ads to Appear Higher in the Search Results
Are you running AdWords advertising on Google search results pages? Are your ads in the best position they could be? Read more -
- Paid Search
- 3rd Oct 2011
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Keywords, Match Types and Triangulation for AdWords
One of the most common mistakes I see in an AdWords campaign setup by your average guy is the misuse of keyword match types. Google seem to make the process of building a campaign very easy for an average small business owner looking to buy some digital advertising space on the Google high street. It is pretty obvious why it is made this easy in my opinion; it makes Google a lot of money. -
- Paid Search
- 28th Jun 2011
- 2 Comments
How to Get Your Google AdWords Account Suspended
Google AdWords have always had their rules and policies, but over the past six months we have seen a number of AdWords Accounts being shut down at the drop of a hat. There are lots of reasons why you could get your account deactivated and the important thing is, trying to understand the rules to ensure it doesn’t happen to you. -
- Paid Search
- 29th Oct 2012
- 4 Comments
Why Apple Should Create a Search Engine
For most people involved in the search engine marketing industry, it is apparent who dominates pay per click – Google. With it attracting the largest volume of searches in most markets around the world, Google is the go-to search engine for most business looking to effectively drive visits and revenue via paid search results. -
- Analytics
- 3rd Aug 2012
- 5 Comments
Remarketing with Google Analytics
In July 2012, Google announced a new way to do remarketing which will make it much easier for advertisers to take advantage of this fantastic marketing channel. The new method for remarketing is much smarter and more powerful way, which allows you to create advanced strategies with just one piece of code. -
- Paid Search
- 25th Sep 2012
- 2 Comments
How To Spend Less and Sell More With Paid Search #EdgeBristol
Google AdWords is broken. If used incorrectly, it’s one of the quickest and most effective ways to waste a marketing budget. It’s also fundamentally misunderstood and built on a system of trust that funnels users in to making decisions that could lose them money every day. All of these issues stem from five myths, that corrupt accounts of all sizes, and by dissecting these myths anyone can succeed with Paid Search.
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- Paid Search
- 15th Aug 2012
- 6 Comments
PPC Click Rate Study – How Click Rate Deteriorates Depending on Ranking
It’s Guest Post Time!Today we present a detailed study in to how PPC click rate changes depending on ranking by Andy Headington of Adido.
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- Paid Search
- 20th Jun 2011
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Google My Client Center - Multiple Linking
Google recently announced they have launched a new My Client Center (MCC) feature enabling multiple MCCs to link to one AdWords account.The new feature allows up to five MCCs to link to an account, what’s more there is now no distinction between UI/API and API-only links.
