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The Google Display Network (GDN) allows you to place targeted display ads on a variety of sites next to related content. This can help expand the reach of your online advertising as it targets potential customers who are not actively searching for what you are offering.
According to Google, the GND reaches 80% of global internet users meaning that by advertising via this platform you can reach a huge number of people you might not reach through conventional search ads.
These checks are the day-to-day basics that will ensure your account runs smoothly and performs well. These checks won’t move mountains or see you make huge improvements, but they will help you keep things ticking over for those who are time-poor and don’t have the resources for more detailed optimisation to take place.
In my last couple of posts I’ve explained Ad Sitelinks and Location Extensions, two very important features of AdWords. Today, I will discuss an essential feature for e-commerce websites – Product Extensions.
Are you running AdWords advertising on Google search results pages? Are your ads in the best position they could be? Read more
One of the most common mistakes I see in an AdWords campaign setup by your average guy is the misuse of keyword match types. Google seem to make the process of building a campaign very easy for an average small business owner looking to buy some digital advertising space on the Google high street. It is pretty obvious why it is made this easy in my opinion; it makes Google a lot of money.
Google AdWords have always had their rules and policies, but over the past six months we have seen a number of AdWords Accounts being shut down at the drop of a hat. There are lots of reasons why you could get your account deactivated and the important thing is, trying to understand the rules to ensure it doesn’t happen to you.
For most people involved in the search engine marketing industry, it is apparent who dominates pay per click – Google. With it attracting the largest volume of searches in most markets around the world, Google is the go-to search engine for most business looking to effectively drive visits and revenue via paid search results.
In July 2012, Google announced a new way to do remarketing which will make it much easier for advertisers to take advantage of this fantastic marketing channel. The new method for remarketing is much smarter and more powerful way, which allows you to create advanced strategies with just one piece of code.
Google AdWords is broken. If used incorrectly, it’s one of the quickest and most effective ways to waste a marketing budget. It’s also fundamentally misunderstood and built on a system of trust that funnels users in to making decisions that could lose them money every day. All of these issues stem from five myths, that corrupt accounts of all sizes, and by dissecting these myths anyone can succeed with Paid Search.
Today we present a detailed study in to how PPC click rate changes depending on ranking by Andy Headington of Adido.
The new feature allows up to five MCCs to link to an account, what’s more there is now no distinction between UI/API and API-only links.