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This month Google AdWords released Image Extensions to help paid advertisers gain even more share of the search market. With yet another new ad extension (and so many more to choose from) at your fingertips it’s important you choose the best extension type for your business goal.
Google have hardly been subtle in the changes they’ve made in recent times, nor have they been apologetic. From major algorithm updates to tweaks in the colouration and complexity of sponsored ads (integration within maps, site links and even images for instance); the face of results pages has changed drastically. However, some might argue that this is more of an effort to please stakeholders, rather than users or advertisers.
Google AdWords and Google Analytics offer a wealth of reporting to help you get the most out of your PPC campaigns, but I am always surprised by the number of reports that don’t always get used.
Whether you’re a marketing manager, a marketing executive or an agency assistant, if you’re thinking about starting up a Pay per Click (PPC) campaign then you are likely to be asked most of the following questions, before the powers that be can approve it.
I like big budgets and I cannot lie but when a client walks in with an itty bitty budget I get intrigued. Because paid search isn’t just for huge budgets and nor is it is case that those who spend the most get the best results. So in this slide deck, which I presented at On The Edge, I look at why Paid Search is for any budget not just the big ones.
This post answers all of your AdWords Enhanced Campaigns questions so that you can confidently know what to expect when you upgrade to them. The questions in this post are based on the most common questions I hear from clients and those who will be working on Enhanced Campaigns, so there should be something useful in this post for anyone who will soon be making the switch. All AdWords campaigns will automatically be switched to Enhanced Campaigns from July 22nd 2013 so make sure you learn about the new system before then!
Last month I covered the different types of fee models that a marketing manager or business owner would likely encounter when searching for which PPC management agency to use. These included performance and spend based fees versus fixed fee and self-management. This month I want to expand on the benefits, limitations and usefulness of using a fixed fee PPC management agency.
Setting up and maintaining strong, high performing AdWords campaigns takes time, budget and expertise. But without keyword research both at the beginning of the project and continually throughout, you will never get the best possible return on your investment.
You may be aware of the growing need to allocate some of your marketing budget for a Pay per Click (PPC) campaign, but with every industry and business being unique, do you know how much to allocate for your campaign?
Today I gave a presentation on Paid Search Reporting and Analytics. This post covers everything that I spoke about including links to Custom Reports, Analytics Dashboards and Whitepapers.
In the last year, we’ve spoken at 15 conferences on everything from SEO to AdWords, Analytics to Social Media, Content Marketing to Brand Building, and over the next few months we’re going to be running through out favourite talks from each one. Today we’ve compiled all of our AdWords talks into one place, along with links to further reading where applicable.