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This month Google AdWords released Image Extensions to help paid advertisers gain even more share of the search market. With yet another new ad extension (and so many more to choose from) at your fingertips it’s important you choose the best extension type for your business goal.
Sometimes we find AdWords tips that aren’t quite detailed enough to make stand alone posts but are game changers nonetheless and well worth sharing. This post celebrates these AdWords features that are often missed out including everything from the Top Movers report, to shared budgets and IP Blocking.
With the launch of Bing, many website owners have discovered that the description of their site is not all it should be.
Whilst, as most site owners understand, the description on Google is taken from the Meta Description tag, Bing has taken the decision to extract the information from their listing in the Open Directory (DMOZ).
Quality Score was introduced for Google AdWords to help Google decide which position an advertisers ad should be displayed and subsequently how much should be charged for each click on the ad.
Google assigns each keyword within an AdWords campaign with a score between 1 – 10 (1 being the lowest, 10 being the highest).
For most people involved in the search engine marketing industry, it is apparent who dominates pay per click – Google. With it attracting the largest volume of searches in most markets around the world, Google is the go-to search engine for most business looking to effectively drive visits and revenue via paid search results.
Back in December last year, we started looking for a more advanced solution for tracking and analysing the calls that are generated off the back of our website. The system that we were using had served its purpose but was lacking in the functionality that we needed to take our own marketing efforts forward.
You’ve finally taken the plunge to improve your online marketing efforts and set-up your very first Pay per Click campaign with Google AdWords.
You marvel at how easy it was to create your first Ad Group and appreciated the way Google suggested some keywords you might like to add. You worked through your reservations over some of the keywords as you figured that those clever people at Google knew far more about your business than you. Finally, you couldn’t quite believe how easy Google made it to add your credit card details… Read more
This third and final post in the Quality Score series should provide you with a few ideas when to improving your current Quality Scores. Don’t settle with a Quality Score of seven or eight, set your sights higher and always aim for the top score.
To catch up on why exactly your quality score is so important you should take a look at my previous blog post – The Benefits of a Good Quality Score
This post answers all of your AdWords Enhanced Campaigns questions so that you can confidently know what to expect when you upgrade to them. The questions in this post are based on the most common questions I hear from clients and those who will be working on Enhanced Campaigns, so there should be something useful in this post for anyone who will soon be making the switch. All AdWords campaigns will automatically be switched to Enhanced Campaigns from July 22nd 2013 so make sure you learn about the new system before then!
During our PPC week we asked 12 industry experts for their number one Paid Search tip and the results were fascinating. This led to a discussion internally about what we felt the most important factor was and below you can see the result of that debate with 14 members of the Koozai team debating which tactic they feel works best.
So what is it?
Well the new directive stipulates that explicit consent must be gained from every site visitor in order to install cookies on the visitor’s computer. That is being interpreted by most people as requiring some sort of pop up style consent form that asks visitors if they agree to allow specific cookies to be installed.