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Today we welcome a post from Text Magic who take a look at Google AdWords changes that affect mobile websites.
Running an ecommerce PPC campaign can be an extremely profitable way to sell a huge range of products. However, many online retailers fail to structure their account to make the most of this advertising platform. The following guide will help you manage large scale ecommerce campaigns, boost your Click through Rate and improve the profitability of your AdWords account.
Google have recently announced the introduction of Automated Rules for AdWords advertisers in the UK.
The function was trialled back in December in the USA and following some good feedback and results, has been rolled out to all AdWords Accounts.
In a nutshell, the tools allows you to create rules that automate some of the optimisation within your campaigns to make life easier and the campaigns less time consuming to manage.
Bing is the newly refurbished Microsoft search engine, formerly known as MSN Live and MSN Search. Microsoft launched Bing on 1st June 2009, with a clean and uncluttered layout and a daily image that is rotated daily to provide searchers with a fresh and attractive search experience.
Pay Per Click Advertising
It’s not surprising that since the launch of Bing, more and more advertisers are looking to promote their business on this new and emerging branded search engine. Bing Pay Per Click advertising is run in much the same way as it was previously on MSN Live and Search, via the Microsoft adCenter programme.
The Microsoft adCenter platform has currently remained exactly the same; the only major difference in fact is the search engine that your ads will appear on. You will still see your ads appearing at the top or right hand side of the results page in the same format as before.
What is a Click through Rate (CTR) and why is it Important?
In any PPC campaign there is something called a Click through Rate, often abbreviated to CTR. Essentially, this is the percentage of people who have seen your advertisement and have then chosen to click on it.
To take it back slightly, every time your advert is shown on SERP (search engine results page) it generates an impression. If a lot of people see your advert, thus creating a high number of impressions, but choose not to click on it, you may find that your campaign is adversely affected. More on this in a moment.
AdWords is easy to setup and as a result many many people setup an account, throw everything on broad match (which is the default) and away you go. Fortunately (for the consultancy industry) it is not as simple as this! An un-optimised AdWords account can cost you dearly, syphoning cash out of your bank account at a rate of knots. In this post I will detail a few great ways to improve your AdWords account.
What is PPC Advertising?
PPC is an acronym for Pay Per Click. It is the most prevalent and popular form of advertising on the Internet and works by charging a pre-determined amount each time an advert is followed by a visitor.
Sponsored adverts appear with the vast majority of search engine results pages (SERPs). They can often be seen in a coloured box at the head of the main search results as well in a column running adjacently to the right.
In my mind there are key steps that everyone should be following when a Pay Per Click campaign is being created. Whether you are new to PPC or an experienced Search Specialist, we all need guidelines to ensure we keep on track.
We may all have different tools that we use when creating a PPC campaign, but the end goal is always the same…. To have a well structured campaign that achieves good results and a positive ROI.
I have put together this Pay Per Click Campaign Checklist to give pointers on the different steps I take when creating a campaign and have summarised each point in more detail below. If you would like to add anything, please feel free to leave your comments at the end of this post.
The latest exposé comes courtesy of the BBC, who found a number of people who had unwittingly coughed up for tickets that didn’t exist from companies that are equally elusive. The reason why they had fallen foul of this old ruse was simply that it appeared at the top of Google.
Google AdWords have always had their rules and policies, but over the past six months we have seen a number of AdWords Accounts being shut down at the drop of a hat. There are lots of reasons why you could get your account deactivated and the important thing is, trying to understand the rules to ensure it doesn’t happen to you.