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  • Samantha Noble
    Infinity Tracking Review - Call Tracking Software

    Back in December last year, we started looking for a more advanced solution for tracking and analysing the calls that are generated off the back of our website. The system that we were using had served its purpose but was lacking in the functionality that we needed to take our own marketing efforts forward.

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  • Alec Sharratt

    As many of you will have heard, in just a few weeks (25th May) the giant nanny state of Europe is to cough forth a law on the use of cookies, one of 3,000 laws generated each year by the EU. If you use Pay Per Click advertising or if you use Google Analytics you will fall under the jurisdiction of this new law, in fact nearly all European websites will be effected. In fact anyone who advertises in Europe will be affected by them.

    So what is it?

    Well the new directive stipulates that explicit consent must be gained from every site visitor in order to install cookies on the visitor’s computer. That is being interpreted by most people as requiring some sort of pop up style consent form that asks visitors if they agree to allow specific cookies to be installed.

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