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Paid Search Blog Posts
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- Paid Search
- 29th Oct 2012
- 4 Comments
Why Apple Should Create a Search Engine
For most people involved in the search engine marketing industry, it is apparent who dominates pay per click – Google. With it attracting the largest volume of searches in most markets around the world, Google is the go-to search engine for most business looking to effectively drive visits and revenue via paid search results. -
- Paid Search
- 9th Oct 2012
- Comment
Top AdWords Checks for when you only have Twenty Minutes
These checks are the day-to-day basics that will ensure your account runs smoothly and performs well. These checks won’t move mountains or see you make huge improvements, but they will help you keep things ticking over for those who are time-poor and don’t have the resources for more detailed optimisation to take place. -
- Paid Search
- 28th Sep 2012
- 7 Comments
Google have hardly been subtle in the changes they’ve made in recent times, nor have they been apologetic. From major algorithm updates to tweaks in the colouration and complexity of sponsored ads (integration within maps, site links and even images for instance); the face of results pages has changed drastically. However, some might argue that this is more of an effort to please stakeholders, rather than users or advertisers. -
- Paid Search
- 25th Sep 2012
- 2 Comments
How To Spend Less and Sell More With Paid Search #EdgeBristol
Google AdWords is broken. If used incorrectly, it’s one of the quickest and most effective ways to waste a marketing budget. It’s also fundamentally misunderstood and built on a system of trust that funnels users in to making decisions that could lose them money every day. All of these issues stem from five myths, that corrupt accounts of all sizes, and by dissecting these myths anyone can succeed with Paid Search.
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- Paid Search
- 4th Sep 2012
- 4 Comments
What are the most common errors we see with PPC accounts? Having worked in the Online Marketing game for a few years now, I have seen many attempts at setting up an AdWords account at home. While there are some things that pop up occasionally, there are other errors that I see time and time again. -
- Paid Search
- 15th Aug 2012
- 6 Comments
PPC Click Rate Study – How Click Rate Deteriorates Depending on Ranking
It’s Guest Post Time!Today we present a detailed study in to how PPC click rate changes depending on ranking by Andy Headington of Adido.
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- Analytics
- 3rd Aug 2012
- 5 Comments
Remarketing with Google Analytics
In July 2012, Google announced a new way to do remarketing which will make it much easier for advertisers to take advantage of this fantastic marketing channel. The new method for remarketing is much smarter and more powerful way, which allows you to create advanced strategies with just one piece of code. -
- Paid Search
- 10th Jul 2012
- 15 Comments
Cracking Examples of Effective Remarketing and How to Compete
Over the past 12 months I have seen remarketing grow significantly and the campaigns have been extremely creative and effective. It is surprisingly cost-effective when compared to other forms of display advertising making it very appealing for advertisers. -
- Paid Search
- 9th Jul 2012
- 3 Comments
Ecommerce PPC - How To Manage Large Campaigns
Running an ecommerce PPC campaign can be an extremely profitable way to sell a huge range of products. However, many online retailers fail to structure their account to make the most of this advertising platform. The following guide will help you manage large scale ecommerce campaigns, boost your Click through Rate and improve the profitability of your AdWords account. -
- Paid Search
- 29th Jun 2012
- 3 Comments
How to Save Money with Google AdWords
With Google AdWords continuously adding new features it is becoming more difficult for novice AdWords users to keep on top of rising costs. In this post I am going to run through 10 ways to save money using Google AdWords using some of the features and tools that are on offer. -
- Paid Search
- 25th Jun 2012
- Comment
How to Make the Most of Remarketing
Recent EU cookie compliance laws have put some marketers off the proposition of remarketing. However, done properly, this tactic can still be extremely profitable. This post will take you through the benefits of remarketing and how to make the most out of targeted advertising.
