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Paid Search Blog Posts

  • Anna Lewis
    How to Link your Google AdWords and Analytics Accounts

    Google Adword LogoHaving AdWords data in Google Analytics is very valuable, but how do you get it? This post is going to show you how to link your AdWords and Analytics accounts so that you see the data in each. I’ll also answer some common questions, such as: why are my AdWords keywords not showing in Google Analytics? What is (not set) in Analytics? What is automatic campaign tagging? And more! Read more

  • Lucy Griffiths

    To make the most of your Internet marketing strategy, you will undoubtedly be using some form of pay per click management.  If you aren’t yet using it, pay per click is a form of online advertising that involves paying only for the number of clicks that your advert receives from web users.  The most popular PPC system is Google AdWords, although there are other options such as Yahoo! Search Marketing and Microsoft adCenter.  But simply gaining clicks on your advert is not enough; these clicks need to be converted into a desired outcome. Read more

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