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Paid Search Blog Posts
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- Paid Search
- 25th Jun 2012
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How to Make the Most of Remarketing
Recent EU cookie compliance laws have put some marketers off the proposition of remarketing. However, done properly, this tactic can still be extremely profitable. This post will take you through the benefits of remarketing and how to make the most out of targeted advertising. -
- Paid Search
- 15th Jun 2011
- 2 Comments
When it comes to advertising online the possibilities are (almost) endless. There are a wide range of platforms to choose from including search engines, social media sites and premium networks.To help guide you through the various options available to you and the relative benefits of each, I’ve put together this quick guide. From paid search a to digital display ad platforms, there’s certainly no lack of choice when it comes to advertising online.
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- Paid Search
- 12th Jun 2012
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12 Ways to Improve Quality Score in AdWords
One of most effective ways to increase the performance of an AdWords account is to improve the quality score of the keywords on which you are bidding. As quality score has an effect on impressions, average ad position and cost-per-click, investing time looking at your quality scores and improving them can have long term consequences on your AdWords account. -
- News
- 20th Feb 2013
- 6 Comments
Remarketing with Google Analytics and Google AdWords - #SESLON
This afternoon, I had the pleasure of presenting at SES London, one of the largest conferences that travels around the world. When looking at the session ‘Winning PPC Tactics’, it got me thinking about what I could present. -
- Paid Search
- 7th Jan 2013
- 6 Comments
12 PPC Tools You Should be Using
There are a variety of useful tools available for SEO; however, there doesn’t seem to be many that are built to help users manage their PPC campaigns – not obvious ones anyway. But while they may be few and far between, there really are some gems out there, which I’ll explore in more detail in this post. -
- Analytics
- 13th Nov 2009
- 2 Comments
What is the difference between Conversion (Many-per-Click) and Conversion (1-Per-Click)?
In April, a new conversion column started appearing in AdWords reports and eventually the main AdWords homepage; it was called “Conversions (many-per-click)” and the old Conversion column was changed to “Conversions (1-per-click)”. This was done with no real fanfare at the time, especially considering the importance of the column. But what is “many per click” and is it better than plain old conversions?
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Do You Suspect Click Fraud? Here's a Simple Solution...
We recently had reason to suspect that one of our client’s Pay per Click campaigns was being targeted by one of their competitors. We suspected that they were clicking the ads to try and use up the daily budget early in the day. The trouble was how to identify who was clicking the Ads. Read more
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- Paid Search
- 22nd Mar 2013
- 2 Comments
Over 120 Ideas On The Future Of PPC (#koozchat)
A big thank you to everyone who took part in our first ever #koozchat yesterday which looked at the future of PPC including new developments, choosing the right channel and advice for get started with PPC. We had over 120 replies to seven questions and you can see a list of who took part at the end of this post.
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- Paid Search
- 5th Nov 2012
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How to Understand the ROI of Paid Search
Traditional marketing and PR has historically had great difficulty proving ROI (Return On Investment) and in many cases ROI has simply been unknowable. One of the strongest aspects of online marketing is the ability to prove ROI and nowhere else is this done with as much ease and clarity as with PPC. -
- Paid Search
- 23rd Jan 2012
- 2 Comments
Why Link Your Google Plus Page to AdWords?
2012 seems to be the year to push Google Plus. The internet giants are investing huge amounts in promoting their own social network and even stars like David Beckham are on board to back the campaign. -
- Analytics
- 12th Apr 2011
- 7 Comments
Google Exams - The Good, The Bad and The Ugly
We had a target to achieve as a company – by the end of March 2011 everyone working on PPC accounts was to have taken both the AdWords Fundamentals Exam and the AdWords Advanced Exam. In addition to this, I was also aiming to take the Google Analytics Individual Qualification. I’m very pleased to report that we all took the exams and passed, but this post is here to go in a bit more detail than that.We now have 9 AdWords Qualified staff who work on clients PPC accounts and we also have me – a Google Analytics Qualified Individual to help the team out with all things analytical; although I have to admit they’re all pretty good without me, I’m just the one who gets excited about it and in to the really techy bits. I wanted to write this blog post to explain my experiences with the two exams – one was easier and the other harder than anticipated.
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