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Paid Search Blog Posts
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- Paid Search
- 3rd Oct 2011
- Comment
Keywords, Match Types and Triangulation for AdWords
One of the most common mistakes I see in an AdWords campaign setup by your average guy is the misuse of keyword match types. Google seem to make the process of building a campaign very easy for an average small business owner looking to buy some digital advertising space on the Google high street. It is pretty obvious why it is made this easy in my opinion; it makes Google a lot of money. -
- Paid Search
- 6th Sep 2011
- 1 Comment
Google AdWords Ad Extensions – Part 4 of 4 – Call Extensions
I have already gone through the top three AdWords Ad Extensions in the past weeks – initially planned as a three part series. As I concluded the last post on Product Extensions, I felt it would be a shame to miss out on Call Extensions, especially with the growing market for mobile search.I hope this fourth (bonus) part of my AdWords Ad Extension series can be of use!
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- Paid Search
- 1st Dec 2011
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Christmas Mobile & Tablet Strategies for AdWords
It’s that time of year again when people start to panic about Christmas shopping. If like me you leave everything to last minute you may need to make a purchase from your Smartphone. Recent research has shown that 44% of searches for last minute holiday gifts will be from a mobile device. So how do you take advantage of the Smartphone Christmas traffic? Read more -
- Social Media
- 8th Jun 2011
- Comment
There is a huge range of online advertising channels to choose from. The trick is to test, test some more and then test again.Once you have launched a new website the next task will be to get a range of targeted visitors. Many people will opt for Search Engine Optimisation to stream relevant traffic. If you don’t have the knowledge or patience to go down this road there are plenty of other ways to advertise your site and maintain a reasonable return on investment.
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- Paid Search
- 17th Oct 2011
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Google Display Network Explained
The Google Display Network (GDN) allows you to place targeted display ads on a variety of sites next to related content. This can help expand the reach of your online advertising as it targets potential customers who are not actively searching for what you are offering.According to Google, the GND reaches 80% of global internet users meaning that by advertising via this platform you can reach a huge number of people you might not reach through conventional search ads.
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- Paid Search
- 1st Sep 2011
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New Features of Google AdWords Editor 9.5
Google AdWords Editor has a bunch of handy new features, thanks to the Version 9.5 update. This post talks about these features and when you might find some of them useful.Location Extensions
The latest update makes creating location extensions in Editor nice and easy. Under the Extensions tab you will now find the ‘Location Extensions’ option. Here you can set up an extension with all the usual details (name, address, telephone) as well as an image for your icon:
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- Paid Search
- 19th Aug 2011
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Quality Score & Ad Rank in Google AdWords
How often have you heard the question what is quality score and why is it so important? The trouble is it’s not an exact science and therefore is a bit of an unknown, but this post will help to explain the influencing elements that go towards developing a strong quality score and what you can do to improve your campaigns. -
- Paid Search
- 26th Jul 2011
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Google AdWords Express Launches in Place of Boost
Pay Per Click advertising is a great way for businesses to attract customers, of that there can be little argument. However AdWords can be as damaging to your bottom line as it can be beneficial. When properly managed and effectively targeted, you can generate huge volumes of traffic that converts. When left to wander, it can quickly become a very costly exercise indeed.To help local businesses get to grips with the advertising platform, Google have launched AdWords Express. This reduced version requires minimal managements and will allow small companies to get visibility on local searches and Places maps. Perfect, or so it would appear.
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- Paid Search
- 20th Sep 2011
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Fintan Gillespie, Google Industry Manager for the UK and Ireland, was warmly welcomed to the Koozai Head Office in Southampton on Wednesday, where he came to chat with us about all things Google, our client accounts and explaining how he drove from Australia to Ireland in a Hummer… Read more -
- News
- 10th Apr 2012
- Comment
Display Advertising and Search Engine Marketing Experience Spend Growth
It appears that the online advertising industry has bucked the trend amongst many other sectors in the UK. Despite a gloomy outlook with the current UK economy, advertising on the Internet appears to be thriving. -
- News
- 20th Apr 2011
- 3 Comments
E-Privacy Directive on Cookies
As many of you will have heard, in just a few weeks (25th May) the giant nanny state of Europe is to cough forth a law on the use of cookies, one of 3,000 laws generated each year by the EU. If you use Pay Per Click advertising or if you use Google Analytics you will fall under the jurisdiction of this new law, in fact nearly all European websites will be effected. In fact anyone who advertises in Europe will be affected by them.
So what is it?
Well the new directive stipulates that explicit consent must be gained from every site visitor in order to install cookies on the visitor’s computer. That is being interpreted by most people as requiring some sort of pop up style consent form that asks visitors if they agree to allow specific cookies to be installed.
