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Paid Search Blog Posts

  • James Perrin
    Display Advertising and Search Engine Marketing Experience Spend Growth

    GrowthIt appears that the online advertising industry has bucked the trend amongst many other sectors in the UK. Despite a gloomy outlook with the current UK economy, advertising on the Internet appears to be thriving.

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  • Alec Sharratt

    As many of you will have heard, in just a few weeks (25th May) the giant nanny state of Europe is to cough forth a law on the use of cookies, one of 3,000 laws generated each year by the EU. If you use Pay Per Click advertising or if you use Google Analytics you will fall under the jurisdiction of this new law, in fact nearly all European websites will be effected. In fact anyone who advertises in Europe will be affected by them.

    So what is it?

    Well the new directive stipulates that explicit consent must be gained from every site visitor in order to install cookies on the visitor’s computer. That is being interpreted by most people as requiring some sort of pop up style consent form that asks visitors if they agree to allow specific cookies to be installed.

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