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Bing Ads are often forgotten about in favour of Google AdWords, which is why Arianne Donoghue writes for us today to explain the unique benefits of the channel and why it’s more than just a smaller alternative to AdWords.
The Google Keyword Tool is no more, replaced with a combination tool called Keyword Planner. But what is the Keyword Planner, and if you don’t like it, what alternatives are there? In this post we look at the new way to get your AdWords research out of Google, and other free and paid tools to help you do your keyword research.
Google AdWords is a tried and tested method of getting qualified leads to a website. So when you invest heavily into the advertising platform and fail to achieve conversions, it can be incredibly disappointing and frustrating.
Google AdWords is a great way to get traffic into your website quickly without the longer process of search engine optimisation. By using a strong, targeted AdWords PPC campaign, you can have qualified leads visiting your site in a matter of hours.
In recent times AdWords has faced criticism for becoming too expensive for small businesses to use. Whilst there’s no denying that the cost of AdWords has increased, and will continue to increase, I believe that if you run your account well, there is no reason why AdWords can’t be successful for small and local businesses.
This month Google AdWords released Image Extensions to help paid advertisers gain even more share of the search market. With yet another new ad extension (and so many more to choose from) at your fingertips it’s important you choose the best extension type for your business goal.
We’ve created almost one hour’s worth of free video guides designed to help you maximise your Google AdWords campaigns. From the best ways to save money, to future paid search trends and regular checks there’s something to help every account.
During our PPC week we asked 12 industry experts for their number one Paid Search tip and the results were fascinating. This led to a discussion internally about what we felt the most important factor was and below you can see the result of that debate with 14 members of the Koozai team debating which tactic they feel works best.
Today I’m speaking at On the Edge in Manchester about AdWords Enhanced Campaigns. This post contains my slides and a summary of the talk.
On the 22nd of July, AdWords are changing all campaigns to Enhanced Campaigns. It’s important that you don’t wait until the 22nd of July and let Google upgrade your campaigns for you, because if you do, the settings and changes Google make will mean that your advertising may become less affective.
With this in mind, let’s take a look at how Google’s PPC compares against other paid advertising options.
At London Search Marketing Expo (SMX) in May 2013 I took part in the ‘Ready, Aim, Fire… Then Retarget!’ session alongside Michael Benedek and Anders Hjorth. My talk focussed on what retargeting is, why it is beneficial and how to get started using Google AdWords and Analytics together.