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You’ve finally taken the plunge to improve your online marketing efforts and set-up your very first Pay per Click campaign with Google AdWords.
You marvel at how easy it was to create your first Ad Group and appreciated the way Google suggested some keywords you might like to add. You worked through your reservations over some of the keywords as you figured that those clever people at Google knew far more about your business than you. Finally, you couldn’t quite believe how easy Google made it to add your credit card details…
Roll forward two months and whilst you appreciate that the level of web site enquiries have improved, you just wish that some of them were connected to your business! You start to question your own ability to sell online and figure that Pay per Click is just too complicated and best left to others. It doesn’t have to be that way. Google AdWords can work for you.
Quality Score was introduced for Google AdWords to help Google decide which position an advertisers ad should be displayed and subsequently how much should be charged for each click on the ad.
Google assigns each keyword within an AdWords campaign with a score between 1 – 10 (1 being the lowest, 10 being the highest).
AdWords Remarketing is now even more useful and targeted than ever before. This post covers some useful remarketing tactics that are now available, and briefly touches on some tips for optimising your campaigns. Read more
This third and final post in the Quality Score series should provide you with a few ideas when to improving your current Quality Scores. Don’t settle with a Quality Score of seven or eight, set your sights higher and always aim for the top score.
To catch up on why exactly your quality score is so important you should take a look at my previous blog post – The Benefits of a Good Quality Score
With the launch of Bing, many website owners have discovered that the description of their site is not all it should be.
Whilst, as most site owners understand, the description on Google is taken from the Meta Description tag, Bing has taken the decision to extract the information from their listing in the Open Directory (DMOZ).
With Google AdWords continuously adding new features it is becoming more difficult for novice AdWords users to keep on top of rising costs. In this post I am going to run through 10 ways to save money using Google AdWords using some of the features and tools that are on offer.
So what is it?
Well the new directive stipulates that explicit consent must be gained from every site visitor in order to install cookies on the visitor’s computer. That is being interpreted by most people as requiring some sort of pop up style consent form that asks visitors if they agree to allow specific cookies to be installed.
This is the second post in the Quality Score series and covers probably the most important issue, in my opinion.
Once you are aware of the benefits of having keywords with high Quality Scores, you should have no problem with making the changes required to improve your scores.
With Google recently updating the number of rules an individual user can create from 10 to a 100 within AdWords, I thought it might be useful to run through a few of the more useful rules that can be set up with an AdWords account to help you keep on top of things.
Today we welcome a post from Text Magic who take a look at Google AdWords changes that affect mobile websites.