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With this in mind, let’s take a look at how Google’s PPC compares against other paid advertising options.
There are a variety of useful tools available for SEO; however, there doesn’t seem to be many that are built to help users manage their PPC campaigns – not obvious ones anyway. But while they may be few and far between, there really are some gems out there, which I’ll explore in more detail in this post.
This afternoon, I had the pleasure of presenting at SES London, one of the largest conferences that travels around the world. When looking at the session ‘Winning PPC Tactics’, it got me thinking about what I could present.
There is a fundamental difference in the way that Google Analytics and AdWords report traffic mediums and which mediums lead to conversions; one of reasons why the numbers will always vary. Read more
‘At least give it a go!’ – A statement you probably heard during your first year of school and have continued to hear throughout life. After all we learn best from trying and failing right? The idea of at least trying something has been drilled into us since the early ages by teachers, parents and other figures of authority. But is this always the best way to approach things?
To join search engine marketing in with the festive spirit, this blog post will provide you with 12 tips for optimising your AdWords Pay per Click campaign.
I recently took and thankfully passed the Google Display Advertising Advanced Exam. Which got me thinking afterwards that it would have been good to have some tips to hand for when I was preparing to take it so for my blog this month I aim to give you all a heads up on what to expect with some winning tips!
Pay per Click (PPC) advertising allows a company to be visible on almost any relevant search result in a very short space of time depending on the budget available. This means that you can establish a brand presence almost immediately with your target audience. But PPC can be used in a number of ways – both short term and long term.