Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5.30pm
I recently took and thankfully passed the Google Display Advertising Advanced Exam. Which got me thinking afterwards that it would have been good to have some tips to hand for when I was preparing to take it so for my blog this month I aim to give you all a heads up on what to expect with some winning tips!
I like big budgets and I cannot lie but when a client walks in with an itty bitty budget I get intrigued. Because paid search isn’t just for huge budgets and nor is it is case that those who spend the most get the best results. So in this slide deck, which I presented at On The Edge, I look at why Paid Search is for any budget not just the big ones.
With Google AdWords continuously adding new features it is becoming more difficult for novice AdWords users to keep on top of rising costs. In this post I am going to run through 10 ways to save money using Google AdWords using some of the features and tools that are on offer.
Running an ecommerce PPC campaign can be an extremely profitable way to sell a huge range of products. However, many online retailers fail to structure their account to make the most of this advertising platform. The following guide will help you manage large scale ecommerce campaigns, boost your Click through Rate and improve the profitability of your AdWords account.
To make the most of your Internet marketing strategy, you will undoubtedly be using some form of pay per click management. If you aren’t yet using it, pay per click is a form of online advertising that involves paying only for the number of clicks that your advert receives from web users. The most popular PPC system is Google AdWords, although there are other options such as Yahoo! Search Marketing and Microsoft adCenter. But simply gaining clicks on your advert is not enough; these clicks need to be converted into a desired outcome.
To anyone using PPC, tracking conversions is essential. A conversion in this sense happens when a user clicks a PPC advert, and that click leads directly to one of your required results. This may include buying, signing up, leaving their details or simply reading something.
Tracking these conversions is of vital importance to your business because it allows you to make better decisions about how to use your ads. It allows you to adjust and experiment with different headlines and keywords and check that ads lead to optimum conversions. It is a simple way to check your ROI (Return on Investment), make budgeting alterations and make future choices based on this data.
The tracking of a conversion is carried out by a cookie, which is automatically placed on the user’s computer when they click your Ad. In the case of Google, if the user continues from your PPC ad to one of your conversion pages, the cookie on the user’s computer web browser sends a notification back to Google. When this occurs, Google tracks this as a successful conversion.
There are several tools that Google uses to analyse your conversion rates. However, in order to set these up, a small piece of code needs to be placed on your conversion pages so that Google can monitor the conversion. Once Google’s conversion tracking software is running, it will deliver conversion reports for you automatically.
Calculating your conversion rates involves some basic mathematics. If I sell Blue Widgets, I put up a Google AdWords Ad Group and see that I have 500 sales from 5000 unique visits.
Ad Group Keywords Unique Visitors Sales
Blue Widgets1 Blue Widgets 5000 500
The calculation for conversion is simply SALES divided by VISITORS multiplied by 100 to get the rate as a percentage. If you had more than one Ad Group/Set of Keyword, you could compare their performance.
Using this calculation, you can see a direct relationship between your PPC spending and the income it generates by comparing the cost of the PPC ad clicks against profit. If you choose a PPC rate of £0.25p per click and each sale creates £250 profit, you can see that your total PPC cost is £1250, whereas your gross profit is £125,000.
Tracking your conversions is imperative, but it’s what you do with that information that counts. It’s the action that you take as a result of your conversion rate analysis that will enable you to be successful. Of course, your conversions also rely on the content of your website being valuable and relevant to the visitor.
Hopefully this article will prove useful but if you need help with your Pay per Click management, please get in touch with the team at Koozai!
It’s Guest Post Time!
Testing is a fundamental part of PPC advertising, especially if you want to discover new ways to save money on your adverts and improve your Click through Rate. If you’ve always wondered what types of test you can try then today’s infographic from Avalaunch Media is a fantastic place to start.
With more algorithm updates looming, it’s important you know how to make the most of Google AdWords in 2013. This ever-evolving platform has a stack of new features to take advantage of. This post will explore the new quirks to test in the New Year.
Recent EU cookie compliance laws have put some marketers off the proposition of remarketing. However, done properly, this tactic can still be extremely profitable. This post will take you through the benefits of remarketing and how to make the most out of targeted advertising.