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2012 looks set to be a big year for the search engine Bing. The year couldn’t have started better for them, with news that they managed to maintain second place in terms of total market share generated for search in both the UK and US during February [See: Search Engine Market Share Statistics – February 2012].
As they look towards building on this success, news has emerged they have started to test how their local search results are displayed online. As local search because a more prominent focus this year, this could be a shrewd move by Microsoft’s search engine.
You know you are working in digital marketing when you are actually excited about visiting the Google office. Well, that was me this morning, especially as they have just moved their London office to a brand new building near High Holborn. It’s so new I can even forgive Google for not having it on Google Maps – I’m just bitter because Google maps led me to a small theatre near Covent Garden…
This article is in many ways a follow up to my recent post the explored why a little bit of SEO knowledge can be a bad thing. The primary difference being that rather than just a little knowledge, I am referring to wholly incorrect knowledge. When I first got started in SEO, I had no-one to ask questions; instead I had to try and filter the credible sources from the unreliable ones. The problem with this is that without prior knowledge you just don’t know what is right and what is wrong.
Millions of people can be wrong!
The only way I found to verify information was through online consensus, go with what the majority agree with. This is better than believing everything on the internet but is far from perfect; just because a lot of people say something is true doesn’t mean it is… a quick glance at Scientology will confirm the flaws in that logic (and also confirm that millions of people will actually follow a sci-fi author!).
Google AdWords is a great tool and an ever evolving beast with many hidden features tucked away in discrete menus obfuscated by un-ticked boxes. In this post I will explain a few nifty, neat and nice AdWords settings that you may not know about. Some are useful for reporting and others are just, well, useful; but they all exist in less than obvious places. Read more
In my last couple of posts I’ve explained Ad Sitelinks and Location Extensions, two very important features of AdWords. Today, I will discuss an essential feature for e-commerce websites – Product Extensions.
There is a fundamental difference in the way that Google Analytics and AdWords report traffic mediums and which mediums lead to conversions; one of reasons why the numbers will always vary. Read more
Last week I went through location extensions, a great way to get more exposure for your PPC text ads. In order to take full advantage of AdWords, it is highly recommended you utilise all Text Ad Extensions you can. Today I will be introducing the most valuable extension in my opinion – Ad Sitelinks Extension. Read more
Google AdWords have always had their rules and policies, but over the past six months we have seen a number of AdWords Accounts being shut down at the drop of a hat. There are lots of reasons why you could get your account deactivated and the important thing is, trying to understand the rules to ensure it doesn’t happen to you.
It seems nearly every day I read something new about the growing importance mobile search is beginning to play within our industry. With significantly higher click-through rates and reduced cost-per-clicks, targeting users on mobile devices via AdWords can be highly profitable if done correctly and is set to become an ever more important aspect of pay-per-click advertising.
If you’re running PPC activity via AdWords directed at desktop, mobiles and tablets all from the same campaigns I would recommend a quick review of how your account is performing by viewing the account over its entirety and segmenting the data by device.
With Google recently updating the number of rules an individual user can create from 10 to a 100 within AdWords, I thought it might be useful to run through a few of the more useful rules that can be set up with an AdWords account to help you keep on top of things.