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What are the most common errors we see with PPC accounts? Having worked in the Online Marketing game for a few years now, I have seen many attempts at setting up an AdWords account at home. While there are some things that pop up occasionally, there are other errors that I see time and time again.
Google AdWords is a tried and tested method of getting qualified leads to a website. So when you invest heavily into the advertising platform and fail to achieve conversions, it can be incredibly disappointing and frustrating.
Is a competitor bidding on your brand name in Google AdWords? Or using your brand name in their ad text? Read more
There is a fundamental difference in the way that Google Analytics and AdWords report traffic mediums and which mediums lead to conversions; one of reasons why the numbers will always vary. Read more
There are a variety of useful tools available for SEO; however, there doesn’t seem to be many that are built to help users manage their PPC campaigns – not obvious ones anyway. But while they may be few and far between, there really are some gems out there, which I’ll explore in more detail in this post.
This afternoon, I had the pleasure of presenting at SES London, one of the largest conferences that travels around the world. When looking at the session ‘Winning PPC Tactics’, it got me thinking about what I could present.
Today we present a detailed study in to how PPC click rate changes depending on ranking by Andy Headington of Adido.
To join search engine marketing in with the festive spirit, this blog post will provide you with 12 tips for optimising your AdWords Pay per Click campaign.
I recently took and thankfully passed the Google Display Advertising Advanced Exam. Which got me thinking afterwards that it would have been good to have some tips to hand for when I was preparing to take it so for my blog this month I aim to give you all a heads up on what to expect with some winning tips!
In July 2012, Google announced a new way to do remarketing which will make it much easier for advertisers to take advantage of this fantastic marketing channel. The new method for remarketing is much smarter and more powerful way, which allows you to create advanced strategies with just one piece of code.