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Paid Search Blog Posts
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- Paid Search
- 15th Aug 2012
- 6 Comments
PPC Click Rate Study – How Click Rate Deteriorates Depending on Ranking
It’s Guest Post Time!Today we present a detailed study in to how PPC click rate changes depending on ranking by Andy Headington of Adido.
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- Paid Search
- 15th Jan 2013
- 5 Comments
Top Tips on Passing the Google Adwords Display Network Exam
I recently took and thankfully passed the Google Display Advertising Advanced Exam. Which got me thinking afterwards that it would have been good to have some tips to hand for when I was preparing to take it so for my blog this month I aim to give you all a heads up on what to expect with some winning tips! -
- Paid Search
- 22nd Mar 2013
- 5 Comments
A Step By Step Guide For Switching To AdWords Enhanced Campaigns
Our week long focus on PPC is almost over but we still have time to look at what the experts we interviewed on Wednesday called the biggest change to PPC in 2013. If you’ve put off switching to Enhanced Campaigns, Dean has put together this guide on exactly how to change over.
Read more -
- Paid Search
- 24th Dec 2009
- 5 Comments
To join search engine marketing in with the festive spirit, this blog post will provide you with 12 tips for optimising your AdWords Pay per Click campaign.
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- Analytics
- 3rd Aug 2012
- 5 Comments
Remarketing with Google Analytics
In July 2012, Google announced a new way to do remarketing which will make it much easier for advertisers to take advantage of this fantastic marketing channel. The new method for remarketing is much smarter and more powerful way, which allows you to create advanced strategies with just one piece of code. -
- Paid Search
- 9th Aug 2011
- 5 Comments
Google AdWords Ad Extensions - Part 1 of 3 - Location Extensions
There is a lot of confusion over the ad extensions feature on AdWords. Most accounts I come across do not make the most of them, and it’s still used infrequently compared to the rest of AdWords features. Over the next three weeks I will review and explain the three different ad extension features – location, product and site link, they are great if you can utilise just one and even better if you can use all three. -
- Analytics
- 26th Jul 2011
- 5 Comments
First Click v. Last Click Attribution in Google Analytics and AdWords
There is a fundamental difference in the way that Google Analytics and AdWords report traffic mediums and which mediums lead to conversions; one of reasons why the numbers will always vary. Read more -
- Paid Search
- 23rd Nov 2009
- 4 Comments
Quality Score was introduced for Google AdWords to help Google decide which position an advertisers ad should be displayed and subsequently how much should be charged for each click on the ad.
Google assigns each keyword within an AdWords campaign with a score between 1 – 10 (1 being the lowest, 10 being the highest).
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- Paid Search
- 4th Dec 2012
- 4 Comments
Google AdWords Remarketing Tips and Tactics
AdWords Remarketing is now even more useful and targeted than ever before. This post covers some useful remarketing tactics that are now available, and briefly touches on some tips for optimising your campaigns. Read more -
- Paid Search
- 27th Nov 2009
- 4 Comments
This third and final post in the Quality Score series should provide you with a few ideas when to improving your current Quality Scores. Don’t settle with a Quality Score of seven or eight, set your sights higher and always aim for the top score.
To catch up on why exactly your quality score is so important you should take a look at my previous blog post – The Benefits of a Good Quality Score
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- Paid Search
- 2nd Jul 2009
- 4 Comments
With the launch of Bing, many website owners have discovered that the description of their site is not all it should be.
Whilst, as most site owners understand, the description on Google is taken from the Meta Description tag, Bing has taken the decision to extract the information from their listing in the Open Directory (DMOZ).
