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Google AdWords Blog Posts
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- Paid Search
- 4th Jul 2011
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Instant Previews - Have You Checked Your Site?
With the launch of instant previews for natural search results in November last year, and previews now being shown for paid search results (reported in March 2011: Page Previews in AdWords – Quality is Key) Google have now introduced a neat little tool held within your Webmaster Tools account.The Instant Previews Tool allows you to see how your page will look in a preview state and any errors. Read more
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- Paid Search
- 28th Jun 2011
- 2 Comments
How to Get Your Google AdWords Account Suspended
Google AdWords have always had their rules and policies, but over the past six months we have seen a number of AdWords Accounts being shut down at the drop of a hat. There are lots of reasons why you could get your account deactivated and the important thing is, trying to understand the rules to ensure it doesn’t happen to you. -
- Paid Search
- 22nd Jun 2011
- 2 Comments
Tips to Improve your AdWords Account
AdWords is easy to setup and as a result many many people setup an account, throw everything on broad match (which is the default) and away you go. Fortunately (for the consultancy industry) it is not as simple as this! An un-optimised AdWords account can cost you dearly, syphoning cash out of your bank account at a rate of knots. In this post I will detail a few great ways to improve your AdWords account. -
- Paid Search
- 20th Jun 2011
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Google My Client Center - Multiple Linking
Google recently announced they have launched a new My Client Center (MCC) feature enabling multiple MCCs to link to one AdWords account.The new feature allows up to five MCCs to link to an account, what’s more there is now no distinction between UI/API and API-only links.
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- Paid Search
- 13th Jun 2011
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AdWords Sitelinks - New Tests & Changes Released
It was announced last week that Google AdWords have tweaked layouts on paid ads again, this time with reference to Sitelinks. Google are introducing Embedded Sitelinks!We consider the implications of this update, what it means for advertisers and how the changes can be used. Read more
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- Social Media
- 8th Jun 2011
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There is a huge range of online advertising channels to choose from. The trick is to test, test some more and then test again.Once you have launched a new website the next task will be to get a range of targeted visitors. Many people will opt for Search Engine Optimisation to stream relevant traffic. If you don’t have the knowledge or patience to go down this road there are plenty of other ways to advertise your site and maintain a reasonable return on investment.
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- Paid Search
- 6th Jun 2011
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Location Extensions & Directions
Location Extensions within Google AdWords are a great way of linking your Google Places account for your business with your AdWords ads. This allows you as a business to give a location based ad which demonstrates your business as a location listing on Google. Read more
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- Paid Search
- 31st May 2011
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Testing Testing - Domains in Headlines?
More testing ideas from AdWords have made their way across the pond from initial launch in the US a few months ago – this time with domain names within the headlines:
From looking at the structure of the ads the layout of domain names in the headline appears to show only when the combination of headline and description line 1 is not possible. This means when writing your ad, there is no ending punctuation to round off description line 1. -
- Paid Search
- 23rd May 2011
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Google AdWords - Introducing Negative Keywords Lists
We all hopefully know how important negative keywords are to the success of a paid search campaign, if you don’t then I suggest you have a read of this negative keywords article.
Have you ever experienced how cumbersome a large negative keyword list can be (when I say large I mean thousands)? More importantly when you have multiple campaigns, with multiple ad groups which all use the same negative keywords? Well Google have introduced a new way of managing these groups of keywords through Negative Keyword Lists. Read more
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- Paid Search
- 16th May 2011
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Topical Search Trends & AdWords
With all the recent activities in the news over the past few weeks (The Royal Wedding, Osama Bin Laden etc) this got us thinking about current news stories and search trends within Google. With breaking news, there would always be an increase in search traffic around that topic – would it make good business sense to then take advantage of this fact?
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- Analytics
- 9th May 2011
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Page Previews in AdWords - Quality is Key
Last November Google rolled out Instant Previews for search results, allowing searchers to preview pages before clicking through. Google AdWords announced in recent weeks they have rolled out this functionality to paid ads as well. You may have noticed the magnifying glass at the end of your headlines? Yet more changes in Google’s bid to move paid ads more in line with natural search results.
