We love digital
Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5pm
Fintan Gillespie, Google Industry Manager for the UK and Ireland, was warmly welcomed to the Koozai Head Office in Southampton on Wednesday, where he came to chat with us about all things Google, our client accounts and explaining how he drove from Australia to Ireland in a Hummer… Read more
I have already gone through the top three AdWords Ad Extensions in the past weeks – initially planned as a three part series. As I concluded the last post on Product Extensions, I felt it would be a shame to miss out on Call Extensions, especially with the growing market for mobile search.
I hope this fourth (bonus) part of my AdWords Ad Extension series can be of use!
Google AdWords Editor has a bunch of handy new features, thanks to the Version 9.5 update. This post talks about these features and when you might find some of them useful.
The latest update makes creating location extensions in Editor nice and easy. Under the Extensions tab you will now find the ‘Location Extensions’ option. Here you can set up an extension with all the usual details (name, address, telephone) as well as an image for your icon:
In my last couple of posts I’ve explained Ad Sitelinks and Location Extensions, two very important features of AdWords. Today, I will discuss an essential feature for e-commerce websites – Product Extensions.
How often have you heard the question what is quality score and why is it so important? The trouble is it’s not an exact science and therefore is a bit of an unknown, but this post will help to explain the influencing elements that go towards developing a strong quality score and what you can do to improve your campaigns.
Last week I went through location extensions, a great way to get more exposure for your PPC text ads. In order to take full advantage of AdWords, it is highly recommended you utilise all Text Ad Extensions you can. Today I will be introducing the most valuable extension in my opinion – Ad Sitelinks Extension. Read more
There is a lot of confusion over the ad extensions feature on AdWords. Most accounts I come across do not make the most of them, and it’s still used infrequently compared to the rest of AdWords features. Over the next three weeks I will review and explain the three different ad extension features – location, product and site link, they are great if you can utilise just one and even better if you can use all three.
The AdWords team have worked hard putting together the Webinars to help users get the most from their Google advertising. They are designed to teach users more about AdWords features with the aim of improving campaign performance. Read more
Google AdWords is a great tool and an ever evolving beast with many hidden features tucked away in discrete menus obfuscated by un-ticked boxes. In this post I will explain a few nifty, neat and nice AdWords settings that you may not know about. Some are useful for reporting and others are just, well, useful; but they all exist in less than obvious places. Read more
Pay Per Click advertising is a great way for businesses to attract customers, of that there can be little argument. However AdWords can be as damaging to your bottom line as it can be beneficial. When properly managed and effectively targeted, you can generate huge volumes of traffic that converts. When left to wander, it can quickly become a very costly exercise indeed.
To help local businesses get to grips with the advertising platform, Google have launched AdWords Express. This reduced version requires minimal managements and will allow small companies to get visibility on local searches and Places maps. Perfect, or so it would appear.
There is a fundamental difference in the way that Google Analytics and AdWords report traffic mediums and which mediums lead to conversions; one of reasons why the numbers will always vary. Read more