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Last week I went through location extensions, a great way to get more exposure for your PPC text ads. In order to take full advantage of AdWords, it is highly recommended you utilise all Text Ad Extensions you can. Today I will be introducing the most valuable extension in my opinion – Ad Sitelinks Extension. Read more
There is a lot of confusion over the ad extensions feature on AdWords. Most accounts I come across do not make the most of them, and it’s still used infrequently compared to the rest of AdWords features. Over the next three weeks I will review and explain the three different ad extension features – location, product and site link, they are great if you can utilise just one and even better if you can use all three.
The AdWords team have worked hard putting together the Webinars to help users get the most from their Google advertising. They are designed to teach users more about AdWords features with the aim of improving campaign performance. Read more
Google AdWords is a great tool and an ever evolving beast with many hidden features tucked away in discrete menus obfuscated by un-ticked boxes. In this post I will explain a few nifty, neat and nice AdWords settings that you may not know about. Some are useful for reporting and others are just, well, useful; but they all exist in less than obvious places. Read more
Pay Per Click advertising is a great way for businesses to attract customers, of that there can be little argument. However AdWords can be as damaging to your bottom line as it can be beneficial. When properly managed and effectively targeted, you can generate huge volumes of traffic that converts. When left to wander, it can quickly become a very costly exercise indeed.
To help local businesses get to grips with the advertising platform, Google have launched AdWords Express. This reduced version requires minimal managements and will allow small companies to get visibility on local searches and Places maps. Perfect, or so it would appear.
There is a fundamental difference in the way that Google Analytics and AdWords report traffic mediums and which mediums lead to conversions; one of reasons why the numbers will always vary. Read more
Super keywords result in more clicks/conversions in your account, and will be the primary drivers of success within your account. Most accounts will experience the 80/20 rule where 80% sales come from 20% traffic.
Best practice would be to ensure that you target these successful keywords individually to really maximise this success – this would essentially involve creating tight ad groups, with their own ad copy and perhaps unique landing page. Great! Relatively straightforward so far.
These developments often blur the line around what would be covered under the definition of advertising and marketing, as they become more and more invasive of consumer space.
The Display Network has changed a fair bit over the past year and with further investment from Google to make it better for advertisers, new reporting metrics have been announced to better measure performance and value to the advertiser.
For those who don’t use the Display Network yet I would recommend really having a go – but remember statistics for Display Network will be very different from your Search Network stats. To find out more about setting up a Display Network campaign visit the AdWords Help Centre.
With the launch of instant previews for natural search results in November last year, and previews now being shown for paid search results (reported in March 2011: Page Previews in AdWords – Quality is Key) Google have now introduced a neat little tool held within your Webmaster Tools account.
Google AdWords have always had their rules and policies, but over the past six months we have seen a number of AdWords Accounts being shut down at the drop of a hat. There are lots of reasons why you could get your account deactivated and the important thing is, trying to understand the rules to ensure it doesn’t happen to you.