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There are many ways to optimise an AdWords account, from improving the structure to implementing ad extensions, but one of the most important things is to improve your results from analysing the data. This is the first in a series of posts about data segmentation.
Some people don’t like to get in to the nitty gritty numbers and get scared by spreadsheets, but the methods I’m going to cover make understanding the numbers easy and simplify your optimisation, and for once, my post won’t require you to open a spreadsheet! Unless of course you want to…
The latest exposé comes courtesy of the BBC, who found a number of people who had unwittingly coughed up for tickets that didn’t exist from companies that are equally elusive. The reason why they had fallen foul of this old ruse was simply that it appeared at the top of Google.
Is a competitor bidding on your brand name in Google AdWords? Or using your brand name in their ad text? Read more
It’s that time of year again when people start to panic about Christmas shopping. If like me you leave everything to last minute you may need to make a purchase from your Smartphone. Recent research has shown that 44% of searches for last minute holiday gifts will be from a mobile device. So how do you take advantage of the Smartphone Christmas traffic? Read more
If you’re new to Google AdWords or are considering a PPC campaign for your website, there is a lot to get your head around. What is a Quality Score? How much should you bid for keywords? How do you know if you’re targeting the right terms. It’s not easy.
So to explain the process a little better, here’s a useful infographic from WordStream; outlining how it all works and providing a straightforward definition for a few of the acronyms and other jargon used in Paid Search.
One of the most common mistakes I see in an AdWords campaign setup by your average guy is the misuse of keyword match types. Google seem to make the process of building a campaign very easy for an average small business owner looking to buy some digital advertising space on the Google high street. It is pretty obvious why it is made this easy in my opinion; it makes Google a lot of money.
Fintan Gillespie, Google Industry Manager for the UK and Ireland, was warmly welcomed to the Koozai Head Office in Southampton on Wednesday, where he came to chat with us about all things Google, our client accounts and explaining how he drove from Australia to Ireland in a Hummer… Read more
I have already gone through the top three AdWords Ad Extensions in the past weeks – initially planned as a three part series. As I concluded the last post on Product Extensions, I felt it would be a shame to miss out on Call Extensions, especially with the growing market for mobile search.
I hope this fourth (bonus) part of my AdWords Ad Extension series can be of use!
Google AdWords Editor has a bunch of handy new features, thanks to the Version 9.5 update. This post talks about these features and when you might find some of them useful.
The latest update makes creating location extensions in Editor nice and easy. Under the Extensions tab you will now find the ‘Location Extensions’ option. Here you can set up an extension with all the usual details (name, address, telephone) as well as an image for your icon:
In my last couple of posts I’ve explained Ad Sitelinks and Location Extensions, two very important features of AdWords. Today, I will discuss an essential feature for e-commerce websites – Product Extensions.
How often have you heard the question what is quality score and why is it so important? The trouble is it’s not an exact science and therefore is a bit of an unknown, but this post will help to explain the influencing elements that go towards developing a strong quality score and what you can do to improve your campaigns.