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Google AdWords Blog Posts
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- Paid Search
- 26th Aug 2011
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Google AdWords Ad Extensions - Part 3 of 3 - Product Extensions
In my last couple of posts I’ve explained Ad Sitelinks and Location Extensions, two very important features of AdWords. Today, I will discuss an essential feature for e-commerce websites – Product Extensions. -
- Paid Search
- 19th Aug 2011
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Quality Score & Ad Rank in Google AdWords
How often have you heard the question what is quality score and why is it so important? The trouble is it’s not an exact science and therefore is a bit of an unknown, but this post will help to explain the influencing elements that go towards developing a strong quality score and what you can do to improve your campaigns. -
- Paid Search
- 17th Aug 2011
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Google AdWords Ad Extensions - Part 2 of 3 - Ad Sitelinks
Last week I went through location extensions, a great way to get more exposure for your PPC text ads. In order to take full advantage of AdWords, it is highly recommended you utilise all Text Ad Extensions you can. Today I will be introducing the most valuable extension in my opinion – Ad Sitelinks Extension. Read more -
- Paid Search
- 9th Aug 2011
- 5 Comments
Google AdWords Ad Extensions - Part 1 of 3 - Location Extensions
There is a lot of confusion over the ad extensions feature on AdWords. Most accounts I come across do not make the most of them, and it’s still used infrequently compared to the rest of AdWords features. Over the next three weeks I will review and explain the three different ad extension features – location, product and site link, they are great if you can utilise just one and even better if you can use all three. -
- Paid Search
- 28th Jul 2011
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Free AdWords Webinars from Google Specialists
This week, Google announced that they will be running live AdWords Webinars every Tuesday and Wednesday at 3pm BST.The AdWords team have worked hard putting together the Webinars to help users get the most from their Google advertising. They are designed to teach users more about AdWords features with the aim of improving campaign performance. Read more
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- Paid Search
- 27th Jul 2011
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AdWords Settings You May Not Know About
Google AdWords is a great tool and an ever evolving beast with many hidden features tucked away in discrete menus obfuscated by un-ticked boxes. In this post I will explain a few nifty, neat and nice AdWords settings that you may not know about. Some are useful for reporting and others are just, well, useful; but they all exist in less than obvious places. Read more -
- Paid Search
- 26th Jul 2011
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Google AdWords Express Launches in Place of Boost
Pay Per Click advertising is a great way for businesses to attract customers, of that there can be little argument. However AdWords can be as damaging to your bottom line as it can be beneficial. When properly managed and effectively targeted, you can generate huge volumes of traffic that converts. When left to wander, it can quickly become a very costly exercise indeed.To help local businesses get to grips with the advertising platform, Google have launched AdWords Express. This reduced version requires minimal managements and will allow small companies to get visibility on local searches and Places maps. Perfect, or so it would appear.
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- Analytics
- 26th Jul 2011
- 5 Comments
First Click v. Last Click Attribution in Google Analytics and AdWords
There is a fundamental difference in the way that Google Analytics and AdWords report traffic mediums and which mediums lead to conversions; one of reasons why the numbers will always vary. Read more -
- Paid Search
- 18th Jul 2011
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User Search Refinements - Super Keywords vs. "the rest"
Super keywords result in more clicks/conversions in your account, and will be the primary drivers of success within your account. Most accounts will experience the 80/20 rule where 80% sales come from 20% traffic.Best practice would be to ensure that you target these successful keywords individually to really maximise this success – this would essentially involve creating tight ad groups, with their own ad copy and perhaps unique landing page. Great! Relatively straightforward so far.
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- Paid Search
- 14th Jul 2011
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Is Online Marketing Blurring the Boundaries and Becoming too Invasive of Consumer Space?
Advertising and marketing is everywhere. Whether its origins are with the ancient Egyptians, or with the first newspaper advertising in 1704, it is fair to say that it has since evolved dramatically.These developments often blur the line around what would be covered under the definition of advertising and marketing, as they become more and more invasive of consumer space.
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- Paid Search
- 11th Jul 2011
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New AdWords Metrics for the Display Network
The Display Network has changed a fair bit over the past year and with further investment from Google to make it better for advertisers, new reporting metrics have been announced to better measure performance and value to the advertiser.For those who don’t use the Display Network yet I would recommend really having a go – but remember statistics for Display Network will be very different from your Search Network stats. To find out more about setting up a Display Network campaign visit the AdWords Help Centre.
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