Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5.30pm
Google AdWords Blog Posts
-
- Paid Search
- 28th Feb 2012
- Comment
Improving Mobile Pay-per-Click Results
It seems nearly every day I read something new about the growing importance mobile search is beginning to play within our industry. With significantly higher click-through rates and reduced cost-per-clicks, targeting users on mobile devices via AdWords can be highly profitable if done correctly and is set to become an ever more important aspect of pay-per-click advertising.If you’re running PPC activity via AdWords directed at desktop, mobiles and tablets all from the same campaigns I would recommend a quick review of how your account is performing by viewing the account over its entirety and segmenting the data by device.
-
- Paid Search
- 17th Nov 2011
- Comment
How Does Google AdWords Work? - Infographic
If you’re new to Google AdWords or are considering a PPC campaign for your website, there is a lot to get your head around. What is a Quality Score? How much should you bid for keywords? How do you know if you’re targeting the right terms. It’s not easy.So to explain the process a little better, here’s a useful infographic from WordStream; outlining how it all works and providing a straightforward definition for a few of the acronyms and other jargon used in Paid Search.
-
- Paid Search
- 1st Sep 2011
- Comment
New Features of Google AdWords Editor 9.5
Google AdWords Editor has a bunch of handy new features, thanks to the Version 9.5 update. This post talks about these features and when you might find some of them useful.Location Extensions
The latest update makes creating location extensions in Editor nice and easy. Under the Extensions tab you will now find the ‘Location Extensions’ option. Here you can set up an extension with all the usual details (name, address, telephone) as well as an image for your icon:
-
- Paid Search
- 14th Jul 2011
- Comment
Is Online Marketing Blurring the Boundaries and Becoming too Invasive of Consumer Space?
Advertising and marketing is everywhere. Whether its origins are with the ancient Egyptians, or with the first newspaper advertising in 1704, it is fair to say that it has since evolved dramatically.These developments often blur the line around what would be covered under the definition of advertising and marketing, as they become more and more invasive of consumer space.
-
- Paid Search
- 6th Apr 2011
- Comment
Integrate Tweets with Display Advertising on Google AdWords
Integrating Tweets into your display advertising is an excellent way to run promotions that change regularly. You can Tweet your message instead of creating a new creative.
As the social media platform continues to evolve we are seeing further integration between ‘social’ and other forms of online advertising. A great way to grow your Twitter follower base is to use the social templates in the Google AdWords Display Ad Builder.
-
- Paid Search
- 11th Aug 2010
- 2 Comments
Pay Per Click Campaign Checklist
In my mind there are key steps that everyone should be following when a Pay Per Click campaign is being created. Whether you are new to PPC or an experienced Search Specialist, we all need guidelines to ensure we keep on track.
We may all have different tools that we use when creating a PPC campaign, but the end goal is always the same…. To have a well structured campaign that achieves good results and a positive ROI.
I have put together this Pay Per Click Campaign Checklist to give pointers on the different steps I take when creating a campaign and have summarised each point in more detail below. If you would like to add anything, please feel free to leave your comments at the end of this post.
-
- Paid Search
- 26th Sep 2008
- 1 Comment
How Have Google Changed Internet Advertising?
Back in the Nineties, if your website had really made it, it was found on Yahoo. But since its development and massive expansion, Google has been the be-all and end-all of Internet Search Engines. As Google has expanded their silent monopoly they have changed the way that companies think about advertising and inevitably changed the way we all go about the process of planning on and offline marketing strategies.
In the past 8 years, Google have dramatically influenced or changed:
- How we advertise
- Where we advertise
- Who is advertising
- What we pay to advertise
-
- Paid Search
- 19th Apr 2012
- 8 Comments
Why the AdWords Phrase and Exact Match Update isn't all Bad
Initially this seemed like a tragic new update. One that takes more control away from the marketers’ hands and passes it over to Google. The more I read into it though, the more I’m starting to realise that it’s not such a bad thing. -
- Analytics
- 11th Jan 2012
- 1 Comment
AdWords Segmentation to Improve Results - Part 1, Users
There are many ways to optimise an AdWords account, from improving the structure to implementing ad extensions, but one of the most important things is to improve your results from analysing the data. This is the first in a series of posts about data segmentation.Some people don’t like to get in to the nitty gritty numbers and get scared by spreadsheets, but the methods I’m going to cover make understanding the numbers easy and simplify your optimisation, and for once, my post won’t require you to open a spreadsheet! Unless of course you want to…
-
- Paid Search
- 1st Dec 2011
- Comment
Christmas Mobile & Tablet Strategies for AdWords
It’s that time of year again when people start to panic about Christmas shopping. If like me you leave everything to last minute you may need to make a purchase from your Smartphone. Recent research has shown that 44% of searches for last minute holiday gifts will be from a mobile device. So how do you take advantage of the Smartphone Christmas traffic? Read more -
- Paid Search
- 6th Sep 2011
- 1 Comment
Google AdWords Ad Extensions – Part 4 of 4 – Call Extensions
I have already gone through the top three AdWords Ad Extensions in the past weeks – initially planned as a three part series. As I concluded the last post on Product Extensions, I felt it would be a shame to miss out on Call Extensions, especially with the growing market for mobile search.I hope this fourth (bonus) part of my AdWords Ad Extension series can be of use!
