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The new feature allows up to five MCCs to link to an account, what’s more there is now no distinction between UI/API and API-only links.
We consider the implications of this update, what it means for advertisers and how the changes can be used. Read more
Location Extensions within Google AdWords are a great way of linking your Google Places account for your business with your AdWords ads. This allows you as a business to give a location based ad which demonstrates your business as a location listing on Google. Read more
Last November Google rolled out Instant Previews for search results, allowing searchers to preview pages before clicking through. Google AdWords announced in recent weeks they have rolled out this functionality to paid ads as well. You may have noticed the magnifying glass at the end of your headlines? Yet more changes in Google’s bid to move paid ads more in line with natural search results.
With the announcement of Google AdWords new ad rotation setting recently, we’ve taken a closer look. If you’re a website who has Conversion Tracking then this change will be of interest to you!
How many times have you been reviewing your ads performance only to find one doing better on CTR and the other performing better on Conversion Rate – which do you go with? You need to optimise ad text for clicks yes, but at the end of the day you want to sell more!
Ad extensions are a key competitive advantage to advertising on Google AdWords, giving your paid ads that little bit more information to searchers to encourage a click. If you are not using Ad Extensions and not aware of what is available to you then take a look at AdWords ad extensions tab.
Up until recently it has been a little difficult to quantify the use of Ad Extensions and the clicks you receive. Ad extensions such as Sitelinks are suggested to have a higher average Click through Rate (CTR), which is great but what really happens when a searcher sees your ad? Read more
With the news that Google are in the process of retiring their ad positioning preference within Google AdWords, what does this really mean for advertisers?
Almost immediately Google recommend turning off the ad positioning preference to be able to better manage your campaigns – As of May 2011 Google will be disabling the tool completely and already Advertisers cannot enable this feature on new or current campaigns where Ad Positioning was switched off. Therefore bear this in mind if you are turning yours off. Read more
Google announced recently a new feature for Display Network targeting. Previously contextual targeting through the Display Network meant utilising keywords to match potential web pages relevant to the area you want to advertise in. Google have now introduced a new feature called ‘Topics’ to target your ads, with over 1,750 topics to choose from.
Much like choosing an industry or category area for listings, you can now allocate ‘Topics’ for your ad. This does mean you can target areas rather than researching every possible piece of content which might exist on a Display Network site. Topics have been created by Google reviewing all of the content on a Display Network partner site to establish which topics are relevant – this does enable a broader targeting method for Display Network advertisers.
Integrating Tweets into your display advertising is an excellent way to run promotions that change regularly. You can Tweet your message instead of creating a new creative.
As the social media platform continues to evolve we are seeing further integration between ‘social’ and other forms of online advertising. A great way to grow your Twitter follower base is to use the social templates in the Google AdWords Display Ad Builder.
With the ever changing face of the Google Ad Preview Tool, it has once again changed – this time now including Ad Diagnostics. For those who have never used the Ads Diagnostic Tool before, this is/was a very useful tool which ran against all details within your campaign – it highlighted any problems with your ads.
“But where is this tool?” I hear you say; well it now has a new home! Read more
So, who has been optimising ad copy recently? Anyone noticed anything different when creating a new text ad through the AdWords interface?
Well there have been further tweaks to the AdWords interface, this time to what you see when you are creating new ad copy. With the introduction of the alterations to headline and description line 1, Google have now amended the ad preview you see when entering new text in to each field. I would like to at this point congratulate Google on getting their interface up to speed so quickly!