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The latest exposé comes courtesy of the BBC, who found a number of people who had unwittingly coughed up for tickets that didn’t exist from companies that are equally elusive. The reason why they had fallen foul of this old ruse was simply that it appeared at the top of Google.
Google AdWords have always had their rules and policies, but over the past six months we have seen a number of AdWords Accounts being shut down at the drop of a hat. There are lots of reasons why you could get your account deactivated and the important thing is, trying to understand the rules to ensure it doesn’t happen to you.
Google AdWords announces new ACE tool, allowing advertisers to compare the effectiveness of campaign changes in real-time.
The Google AdWords Campaign Experiments (ACE) tool will give you the opportunity to clearly distinguish which changes are effective and which aren’t. You can simultaneously test different bid prices and keywords to see which ones bring in the conversions.
SEO and PPC are quite clearly a separate skill set when it comes to implementation. However the aims of both disciplines intersect ultimately: that of prompting a user to complete an action. Organic search is to some extent anarchic, so if you want to make a page rank for a targeted keyword, shouldn’t every page of your site also be a landing page?
In my mind there are key steps that everyone should be following when a Pay Per Click campaign is being created. Whether you are new to PPC or an experienced Search Specialist, we all need guidelines to ensure we keep on track.
When Google launched AdWords Enhanced Campaigns they gave us a range of new ways to target users by device, time and location. In fact, their new targeting features place less emphasis on the keyword and more focus on the audience.
AT&T lead the way as the lid is lifted on the biggest spending brands on Google AdWords in the U.S.
It’s an expensive business ensuring blanket visibility across all media platforms. Now, thanks to a leaked internal document, we know exactly how expensive it has been for top brands to achieve this on Google AdWords for U.S. advertisers.
There are many ways to optimise an AdWords account, from improving the structure to implementing ad extensions, but one of the most important things is to improve your results from analysing the data. This is the first in a series of posts about data segmentation.
Some people don’t like to get in to the nitty gritty numbers and get scared by spreadsheets, but the methods I’m going to cover make understanding the numbers easy and simplify your optimisation, and for once, my post won’t require you to open a spreadsheet! Unless of course you want to…
Back in the Nineties, if your website had really made it, it was found on Yahoo. But since its development and massive expansion, Google has been the be-all and end-all of Internet Search Engines. As Google has expanded their silent monopoly they have changed the way that companies think about advertising and inevitably changed the way we all go about the process of planning on and offline marketing strategies. Read more
The Google Keyword Tool is no more, replaced with a combination tool called Keyword Planner. But what is the Keyword Planner, and if you don’t like it, what alternatives are there? In this post we look at the new way to get your AdWords research out of Google, and other free and paid tools to help you do your keyword research.