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Google AdWords Blog Posts

  • Colin Differ
    What is the difference between Conversion (Many-per-Click) and Conversion (1-Per-Click)?

    In April, a new conversion column started appearing in AdWords reports and eventually the main AdWords homepage; it was called “Conversions (many-per-click)” and the old Conversion column was changed to “Conversions (1-per-click)”. This was done with no real fanfare at the time, especially considering the importance of the column. But what is “many per click” and is it better than plain old conversions?

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