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Running an ecommerce PPC campaign can be an extremely profitable way to sell a huge range of products. However, many online retailers fail to structure their account to make the most of this advertising platform. The following guide will help you manage large scale ecommerce campaigns, boost your Click through Rate and improve the profitability of your AdWords account.
Recent EU cookie compliance laws have put some marketers off the proposition of remarketing. However, done properly, this tactic can still be extremely profitable. This post will take you through the benefits of remarketing and how to make the most out of targeted advertising.
The new feature allows up to five MCCs to link to an account, what’s more there is now no distinction between UI/API and API-only links.
The Google Keyword Tool is no more, replaced with a combination tool called Keyword Planner. But what is the Keyword Planner, and if you don’t like it, what alternatives are there? In this post we look at the new way to get your AdWords research out of Google, and other free and paid tools to help you do your keyword research.
There are many ways to optimise an AdWords account, from improving the structure to implementing ad extensions, but one of the most important things is to improve your results from analysing the data. This is the first in a series of posts about data segmentation.
Some people don’t like to get in to the nitty gritty numbers and get scared by spreadsheets, but the methods I’m going to cover make understanding the numbers easy and simplify your optimisation, and for once, my post won’t require you to open a spreadsheet! Unless of course you want to…
Google AdWords have always had their rules and policies, but over the past six months we have seen a number of AdWords Accounts being shut down at the drop of a hat. There are lots of reasons why you could get your account deactivated and the important thing is, trying to understand the rules to ensure it doesn’t happen to you.
If I asked you what your PPC goal is, you’d probably tell me it’s to increase sign-ups, sales, or enquiries. That’s a great starting point, but you also need goals and targets to ensure these sign-ups, sales, or enquiries are cost effective and profitable for you.
In April, a new conversion column started appearing in AdWords reports and eventually the main AdWords homepage; it was called “Conversions (many-per-click)” and the old Conversion column was changed to “Conversions (1-per-click)”. This was done with no real fanfare at the time, especially considering the importance of the column. But what is “many per click” and is it better than plain old conversions?
Traditional marketing and PR has historically had great difficulty proving ROI (Return On Investment) and in many cases ROI has simply been unknowable. One of the strongest aspects of online marketing is the ability to prove ROI and nowhere else is this done with as much ease and clarity as with PPC.
With December fast approaching, the Christmas period can be a great time to push your product or service online. If you want quick results then Google AdWords is the obvious choice. However, to make it profitable you need to make sure your CTR and quality score are top notch. As it’s Cyber Monday I have put together a list of tips to make sure your campaign is delivering Christmas conversions.