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Google AdWords Blog Posts
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- Analytics
- 14th Sep 2010
- 9 Comments
Acquisio Review - Advantages and Disadvantages
We recently signed up for a month long trial with Acquisio, a Pay Per Click campaign management tool that is aimed at agencies around the world. Read more
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- Analytics
- 13th Nov 2009
- 2 Comments
What is the difference between Conversion (Many-per-Click) and Conversion (1-Per-Click)?
In April, a new conversion column started appearing in AdWords reports and eventually the main AdWords homepage; it was called “Conversions (many-per-click)” and the old Conversion column was changed to “Conversions (1-per-click)”. This was done with no real fanfare at the time, especially considering the importance of the column. But what is “many per click” and is it better than plain old conversions?
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- Paid Search
- 25th Jun 2012
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How to Make the Most of Remarketing
Recent EU cookie compliance laws have put some marketers off the proposition of remarketing. However, done properly, this tactic can still be extremely profitable. This post will take you through the benefits of remarketing and how to make the most out of targeted advertising. -
- Paid Search
- 12th Jun 2012
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12 Ways to Improve Quality Score in AdWords
One of most effective ways to increase the performance of an AdWords account is to improve the quality score of the keywords on which you are bidding. As quality score has an effect on impressions, average ad position and cost-per-click, investing time looking at your quality scores and improving them can have long term consequences on your AdWords account. -
Do You Suspect Click Fraud? Here's a Simple Solution...
We recently had reason to suspect that one of our client’s Pay per Click campaigns was being targeted by one of their competitors. We suspected that they were clicking the ads to try and use up the daily budget early in the day. The trouble was how to identify who was clicking the Ads. Read more
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- Paid Search
- 5th Nov 2012
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How to Understand the ROI of Paid Search
Traditional marketing and PR has historically had great difficulty proving ROI (Return On Investment) and in many cases ROI has simply been unknowable. One of the strongest aspects of online marketing is the ability to prove ROI and nowhere else is this done with as much ease and clarity as with PPC. -
- Paid Search
- 23rd Jan 2012
- 2 Comments
Why Link Your Google Plus Page to AdWords?
2012 seems to be the year to push Google Plus. The internet giants are investing huge amounts in promoting their own social network and even stars like David Beckham are on board to back the campaign. -
- Analytics
- 12th Apr 2011
- 7 Comments
Google Exams - The Good, The Bad and The Ugly
We had a target to achieve as a company – by the end of March 2011 everyone working on PPC accounts was to have taken both the AdWords Fundamentals Exam and the AdWords Advanced Exam. In addition to this, I was also aiming to take the Google Analytics Individual Qualification. I’m very pleased to report that we all took the exams and passed, but this post is here to go in a bit more detail than that.We now have 9 AdWords Qualified staff who work on clients PPC accounts and we also have me – a Google Analytics Qualified Individual to help the team out with all things analytical; although I have to admit they’re all pretty good without me, I’m just the one who gets excited about it and in to the really techy bits. I wanted to write this blog post to explain my experiences with the two exams – one was easier and the other harder than anticipated.
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- Paid Search
- 9th Oct 2012
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Top AdWords Checks for when you only have Twenty Minutes
These checks are the day-to-day basics that will ensure your account runs smoothly and performs well. These checks won’t move mountains or see you make huge improvements, but they will help you keep things ticking over for those who are time-poor and don’t have the resources for more detailed optimisation to take place. -
- Paid Search
- 26th Aug 2011
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Google AdWords Ad Extensions - Part 3 of 3 - Product Extensions
In my last couple of posts I’ve explained Ad Sitelinks and Location Extensions, two very important features of AdWords. Today, I will discuss an essential feature for e-commerce websites – Product Extensions. -
- Paid Search
- 3rd Oct 2011
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Keywords, Match Types and Triangulation for AdWords
One of the most common mistakes I see in an AdWords campaign setup by your average guy is the misuse of keyword match types. Google seem to make the process of building a campaign very easy for an average small business owner looking to buy some digital advertising space on the Google high street. It is pretty obvious why it is made this easy in my opinion; it makes Google a lot of money.
