Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5.30pm
Google AdWords Blog Posts
-
- Paid Search
- 26th Aug 2011
- Comment
Google AdWords Ad Extensions - Part 3 of 3 - Product Extensions
In my last couple of posts I’ve explained Ad Sitelinks and Location Extensions, two very important features of AdWords. Today, I will discuss an essential feature for e-commerce websites – Product Extensions. -
- Analytics
- 26th Jul 2011
- 5 Comments
First Click v. Last Click Attribution in Google Analytics and AdWords
There is a fundamental difference in the way that Google Analytics and AdWords report traffic mediums and which mediums lead to conversions; one of reasons why the numbers will always vary. Read more -
- Paid Search
- 17th Aug 2011
- Comment
Google AdWords Ad Extensions - Part 2 of 3 - Ad Sitelinks
Last week I went through location extensions, a great way to get more exposure for your PPC text ads. In order to take full advantage of AdWords, it is highly recommended you utilise all Text Ad Extensions you can. Today I will be introducing the most valuable extension in my opinion – Ad Sitelinks Extension. Read more -
- Paid Search
- 28th Jun 2011
- 2 Comments
How to Get Your Google AdWords Account Suspended
Google AdWords have always had their rules and policies, but over the past six months we have seen a number of AdWords Accounts being shut down at the drop of a hat. There are lots of reasons why you could get your account deactivated and the important thing is, trying to understand the rules to ensure it doesn’t happen to you. -
- Paid Search
- 28th Feb 2012
- Comment
Improving Mobile Pay-per-Click Results
It seems nearly every day I read something new about the growing importance mobile search is beginning to play within our industry. With significantly higher click-through rates and reduced cost-per-clicks, targeting users on mobile devices via AdWords can be highly profitable if done correctly and is set to become an ever more important aspect of pay-per-click advertising.If you’re running PPC activity via AdWords directed at desktop, mobiles and tablets all from the same campaigns I would recommend a quick review of how your account is performing by viewing the account over its entirety and segmenting the data by device.
-
- Paid Search
- 14th Feb 2012
- 3 Comments
Recommended Automated Rules for AdWords
With Google recently updating the number of rules an individual user can create from 10 to a 100 within AdWords, I thought it might be useful to run through a few of the more useful rules that can be set up with an AdWords account to help you keep on top of things. -
- Paid Search
- 3rd Oct 2011
- Comment
Keywords, Match Types and Triangulation for AdWords
One of the most common mistakes I see in an AdWords campaign setup by your average guy is the misuse of keyword match types. Google seem to make the process of building a campaign very easy for an average small business owner looking to buy some digital advertising space on the Google high street. It is pretty obvious why it is made this easy in my opinion; it makes Google a lot of money. -
- Paid Search
- 6th Sep 2011
- 1 Comment
Google AdWords Ad Extensions – Part 4 of 4 – Call Extensions
I have already gone through the top three AdWords Ad Extensions in the past weeks – initially planned as a three part series. As I concluded the last post on Product Extensions, I felt it would be a shame to miss out on Call Extensions, especially with the growing market for mobile search.I hope this fourth (bonus) part of my AdWords Ad Extension series can be of use!
-
- Paid Search
- 1st Dec 2011
- Comment
Christmas Mobile & Tablet Strategies for AdWords
It’s that time of year again when people start to panic about Christmas shopping. If like me you leave everything to last minute you may need to make a purchase from your Smartphone. Recent research has shown that 44% of searches for last minute holiday gifts will be from a mobile device. So how do you take advantage of the Smartphone Christmas traffic? Read more -
- Social Media
- 8th Jun 2011
- Comment
There is a huge range of online advertising channels to choose from. The trick is to test, test some more and then test again.Once you have launched a new website the next task will be to get a range of targeted visitors. Many people will opt for Search Engine Optimisation to stream relevant traffic. If you don’t have the knowledge or patience to go down this road there are plenty of other ways to advertise your site and maintain a reasonable return on investment.
-
- Paid Search
- 1st Sep 2011
- Comment
New Features of Google AdWords Editor 9.5
Google AdWords Editor has a bunch of handy new features, thanks to the Version 9.5 update. This post talks about these features and when you might find some of them useful.Location Extensions
The latest update makes creating location extensions in Editor nice and easy. Under the Extensions tab you will now find the ‘Location Extensions’ option. Here you can set up an extension with all the usual details (name, address, telephone) as well as an image for your icon:
