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In recent times AdWords has faced criticism for becoming too expensive for small businesses to use. Whilst there’s no denying that the cost of AdWords has increased, and will continue to increase, I believe that if you run your account well, there is no reason why AdWords can’t be successful for small and local businesses.
This month Google AdWords released Image Extensions to help paid advertisers gain even more share of the search market. With yet another new ad extension (and so many more to choose from) at your fingertips it’s important you choose the best extension type for your business goal.
Today I’m speaking at On the Edge in Manchester about AdWords Enhanced Campaigns. This post contains my slides and a summary of the talk.
On the 22nd of July, AdWords are changing all campaigns to Enhanced Campaigns. It’s important that you don’t wait until the 22nd of July and let Google upgrade your campaigns for you, because if you do, the settings and changes Google make will mean that your advertising may become less affective.
This post answers all of your AdWords Enhanced Campaigns questions so that you can confidently know what to expect when you upgrade to them. The questions in this post are based on the most common questions I hear from clients and those who will be working on Enhanced Campaigns, so there should be something useful in this post for anyone who will soon be making the switch. All AdWords campaigns will automatically be switched to Enhanced Campaigns from July 22nd 2013 so make sure you learn about the new system before then!
I recently took and thankfully passed the Google Display Advertising Advanced Exam. Which got me thinking afterwards that it would have been good to have some tips to hand for when I was preparing to take it so for my blog this month I aim to give you all a heads up on what to expect with some winning tips!
With more algorithm updates looming, it’s important you know how to make the most of Google AdWords in 2013. This ever-evolving platform has a stack of new features to take advantage of. This post will explore the new quirks to test in the New Year.
AdWords Remarketing is now even more useful and targeted than ever before. This post covers some useful remarketing tactics that are now available, and briefly touches on some tips for optimising your campaigns. Read more