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Google AdWords Blog Posts
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- Paid Search
- 24th Dec 2009
- 5 Comments
To join search engine marketing in with the festive spirit, this blog post will provide you with 12 tips for optimising your AdWords Pay per Click campaign.
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- Paid Search
- 10th Sep 2008
- 4 Comments
11 Tips To Improve Your Google AdWords Campaign
You’ve finally taken the plunge to improve your online marketing efforts and set-up your very first Pay per Click campaign with Google AdWords.
You marvel at how easy it was to create your first Ad Group and appreciated the way Google suggested some keywords you might like to add. You worked through your reservations over some of the keywords as you figured that those clever people at Google knew far more about your business than you. Finally, you couldn’t quite believe how easy Google made it to add your credit card details…
Roll forward two months and whilst you appreciate that the level of web site enquiries have improved, you just wish that some of them were connected to your business! You start to question your own ability to sell online and figure that Pay per Click is just too complicated and best left to others. It doesn’t have to be that way. Google AdWords can work for you.
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- Paid Search
- 4th Dec 2012
- 4 Comments
Google AdWords Remarketing Tips and Tactics
AdWords Remarketing is now even more useful and targeted than ever before. This post covers some useful remarketing tactics that are now available, and briefly touches on some tips for optimising your campaigns. Read more -
- Paid Search
- 18th Mar 2013
- 4 Comments
The Full Guide to Remarketing in Google Analytics and AdWords
Welcome to the start of our focus on PPC, a week devoted to nothing but paid search. First up we have Anna who is looking at how to use the incredibly powerful remarketing features in Google Analytics to create laser focused advertising on Google AdWords. -
- Paid Search
- 23rd Nov 2009
- 4 Comments
Quality Score was introduced for Google AdWords to help Google decide which position an advertisers ad should be displayed and subsequently how much should be charged for each click on the ad.
Google assigns each keyword within an AdWords campaign with a score between 1 – 10 (1 being the lowest, 10 being the highest).
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- Paid Search
- 27th Nov 2009
- 4 Comments
This third and final post in the Quality Score series should provide you with a few ideas when to improving your current Quality Scores. Don’t settle with a Quality Score of seven or eight, set your sights higher and always aim for the top score.
To catch up on why exactly your quality score is so important you should take a look at my previous blog post – The Benefits of a Good Quality Score
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- Paid Search
- 5th Apr 2012
- 3 Comments
Four Pages Every Site Needs for SEO and PPC
When I take on a new client, it’s common to see a number of key pages missing from their site. The pages missing are those that are considered to be key for any successful SEO or PPC campaign. -
- Paid Search
- 24th Nov 2009
- 3 Comments
What are the Benefits of a Good Quality Score?
This is the second post in the Quality Score series and covers probably the most important issue, in my opinion.
Once you are aware of the benefits of having keywords with high Quality Scores, you should have no problem with making the changes required to improve your scores.
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- Paid Search
- 9th Jul 2012
- 3 Comments
Ecommerce PPC - How To Manage Large Campaigns
Running an ecommerce PPC campaign can be an extremely profitable way to sell a huge range of products. However, many online retailers fail to structure their account to make the most of this advertising platform. The following guide will help you manage large scale ecommerce campaigns, boost your Click through Rate and improve the profitability of your AdWords account. -
- Paid Search
- 14th Feb 2012
- 3 Comments
Recommended Automated Rules for AdWords
With Google recently updating the number of rules an individual user can create from 10 to a 100 within AdWords, I thought it might be useful to run through a few of the more useful rules that can be set up with an AdWords account to help you keep on top of things. -
- Paid Search
- 26th Aug 2010
- 2 Comments
AdWords Ads Get a Makeover on Google SERPs
Rarely content with the status quo, Google have been making some rather eye-catching changes to the way in which AdWords advertising is presented on its SERPs in recent weeks.
I’m not just talking about the subtle transition over to a pale lilac hue for the top results, but the options available within the results themselves. We’ve seen a number of new elements appear and doubtless there will be more to come.
Let’s take a look at few of the more eye-catching updates.
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