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The value of having a strong Quality Score has increased in recent times, with an article from Larry Kim suggesting that the Cost per Click savings as a result of having a high Quality Score are even greater than they used to be (200% more valuable to be precise!). The only problem is that it has become increasingly more challenging to achieve a high Quality Score compared to past years.
There is a fundamental difference in the way that Google Analytics and AdWords report traffic mediums and which mediums lead to conversions; one of reasons why the numbers will always vary. Read more
Sometimes we find AdWords tips that aren’t quite detailed enough to make stand alone posts but are game changers nonetheless and well worth sharing. This post celebrates these AdWords features that are often missed out including everything from the Top Movers report, to shared budgets and IP Blocking.
Imagine if you could tailor your search campaigns to bid more (or less) for people who have already visited a particular page on your website? Or only target search campaigns to users who have already visited your site and who are searching with the keywords you are targeting? Remarketing Lists for Search Ads (RLSAs) make this possible.
I recently took and thankfully passed the Google Display Advertising Advanced Exam. Which got me thinking afterwards that it would have been good to have some tips to hand for when I was preparing to take it so for my blog this month I aim to give you all a heads up on what to expect with some winning tips!
To join search engine marketing in with the festive spirit, this blog post will provide you with 12 tips for optimising your AdWords Pay per Click campaign.
There is a lot of confusion over the ad extensions feature on AdWords. Most accounts I come across do not make the most of them, and it’s still used infrequently compared to the rest of AdWords features. Over the next three weeks I will review and explain the three different ad extension features – location, product and site link, they are great if you can utilise just one and even better if you can use all three.
This post answers all of your AdWords Enhanced Campaigns questions so that you can confidently know what to expect when you upgrade to them. The questions in this post are based on the most common questions I hear from clients and those who will be working on Enhanced Campaigns, so there should be something useful in this post for anyone who will soon be making the switch. All AdWords campaigns will automatically be switched to Enhanced Campaigns from July 22nd 2013 so make sure you learn about the new system before then!
This month Google AdWords released Image Extensions to help paid advertisers gain even more share of the search market. With yet another new ad extension (and so many more to choose from) at your fingertips it’s important you choose the best extension type for your business goal.
You’ve finally taken the plunge to improve your online marketing efforts and set-up your very first Pay per Click campaign with Google AdWords.
You marvel at how easy it was to create your first Ad Group and appreciated the way Google suggested some keywords you might like to add. You worked through your reservations over some of the keywords as you figured that those clever people at Google knew far more about your business than you. Finally, you couldn’t quite believe how easy Google made it to add your credit card details… Read more