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Google AdWords Blog Posts
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- Paid Search
- 18th Mar 2013
- 4 Comments
The Full Guide to Remarketing in Google Analytics and AdWords
Welcome to the start of our focus on PPC, a week devoted to nothing but paid search. First up we have Anna who is looking at how to use the incredibly powerful remarketing features in Google Analytics to create laser focused advertising on Google AdWords. -
- Analytics
- 26th Jul 2011
- 5 Comments
First Click v. Last Click Attribution in Google Analytics and AdWords
There is a fundamental difference in the way that Google Analytics and AdWords report traffic mediums and which mediums lead to conversions; one of reasons why the numbers will always vary. Read more -
- Paid Search
- 3rd Jan 2012
- 6 Comments
Can Competitors Use My Brand Name in AdWords?
Is a competitor bidding on your brand name in Google AdWords? Or using your brand name in their ad text? Read more
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- Paid Search
- 18th Apr 2013
- Comment
Your AdWords Enhanced Campaigns Questions Answered
This post answers all of your AdWords Enhanced Campaigns questions so that you can confidently know what to expect when you upgrade to them. The questions in this post are based on the most common questions I hear from clients and those who will be working on Enhanced Campaigns, so there should be something useful in this post for anyone who will soon be making the switch. All AdWords campaigns will automatically be switched to Enhanced Campaigns from July 22nd 2013 so make sure you learn about the new system before then! -
- Paid Search
- 4th Dec 2012
- 4 Comments
Google AdWords Remarketing Tips and Tactics
AdWords Remarketing is now even more useful and targeted than ever before. This post covers some useful remarketing tactics that are now available, and briefly touches on some tips for optimising your campaigns. Read more -
- Paid Search
- 22nd Mar 2013
- 5 Comments
A Step By Step Guide For Switching To AdWords Enhanced Campaigns
Our week long focus on PPC is almost over but we still have time to look at what the experts we interviewed on Wednesday called the biggest change to PPC in 2013. If you’ve put off switching to Enhanced Campaigns, Dean has put together this guide on exactly how to change over.
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- Paid Search
- 21st Mar 2013
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Getting the Most Out of Mobile with AdWords Enhanced Campaigns
It’s day four of our week long focus on PPC and today Tara is looking at one of the biggest trends for AdWords: mobile advertising. We’re also holding a Twitter chat today at 3PM GMT via @koozai so be sure to follow us if you’d like to join in.
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- Paid Search
- 15th Jan 2013
- 5 Comments
Top Tips on Passing the Google Adwords Display Network Exam
I recently took and thankfully passed the Google Display Advertising Advanced Exam. Which got me thinking afterwards that it would have been good to have some tips to hand for when I was preparing to take it so for my blog this month I aim to give you all a heads up on what to expect with some winning tips! -
- Paid Search
- 9th Jul 2012
- 3 Comments
Ecommerce PPC - How To Manage Large Campaigns
Running an ecommerce PPC campaign can be an extremely profitable way to sell a huge range of products. However, many online retailers fail to structure their account to make the most of this advertising platform. The following guide will help you manage large scale ecommerce campaigns, boost your Click through Rate and improve the profitability of your AdWords account. -
- Paid Search
- 19th Mar 2013
- 8 Comments
How To Track PPC Engagement By Making Analytics Work With AdWords
Our week long focus on PPC continues today as Graeme looks at how to make Google Analytics and Google AdWords work together for essential engagement tracking and report analysis. Plus, keep reading till the end for a little Analytics freebie. -
- Paid Search
- 28th Dec 2012
- Comment
How to Succeed with AdWords in 2013
With more algorithm updates looming, it’s important you know how to make the most of Google AdWords in 2013. This ever-evolving platform has a stack of new features to take advantage of. This post will explore the new quirks to test in the New Year.
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