We love digital
Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5pm
If you’re an ecommerce retailer and you aren’t already using Product Listing Ads, now is the time to start! Advertisers increased spend on PLAs by almost 300% in 2013, and this growth is not set to slow down any time soon!
When Google launched AdWords Enhanced Campaigns they gave us a range of new ways to target users by device, time and location. In fact, their new targeting features place less emphasis on the keyword and more focus on the audience.
Sometimes we find AdWords tips that aren’t quite detailed enough to make stand alone posts but are game changers nonetheless and well worth sharing. This post celebrates these AdWords features that are often missed out including everything from the Top Movers report, to shared budgets and IP Blocking.
Google AdWords is a great way to get traffic into your website quickly without the longer process of search engine optimisation. By using a strong, targeted AdWords PPC campaign, you can have qualified leads visiting your site in a matter of hours.
The value of having a strong Quality Score has increased in recent times, with an article from Larry Kim suggesting that the Cost per Click savings as a result of having a high Quality Score are even greater than they used to be (200% more valuable to be precise!). The only problem is that it has become increasingly more challenging to achieve a high Quality Score compared to past years.
If you aren’t already using scripts on your AdWords account, you probably should be. Not only could they save you a wedge of time, increase accuracy and provide an easy way to create reports, they can be tailored to report on almost any aspect of your AdWords account.
Is a competitor bidding on your brand name in Google AdWords? Or using your brand name in their ad text? Read more
In recent times AdWords has faced criticism for becoming too expensive for small businesses to use. Whilst there’s no denying that the cost of AdWords has increased, and will continue to increase, I believe that if you run your account well, there is no reason why AdWords can’t be successful for small and local businesses.
AdWords Remarketing is now even more useful and targeted than ever before. This post covers some useful remarketing tactics that are now available, and briefly touches on some tips for optimising your campaigns. Read more
There is a fundamental difference in the way that Google Analytics and AdWords report traffic mediums and which mediums lead to conversions; one of reasons why the numbers will always vary. Read more