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Is a competitor bidding on your brand name in Google AdWords? Or using your brand name in their ad text? Read more
There are many ways to optimise an AdWords account, from improving the structure to implementing ad extensions, but one of the most important things is to improve your results from analysing the data. This is the first in a series of posts about data segmentation.
Some people don’t like to get in to the nitty gritty numbers and get scared by spreadsheets, but the methods I’m going to cover make understanding the numbers easy and simplify your optimisation, and for once, my post won’t require you to open a spreadsheet! Unless of course you want to…
If you’re new to Google AdWords or are considering a PPC campaign for your website, there is a lot to get your head around. What is a Quality Score? How much should you bid for keywords? How do you know if you’re targeting the right terms. It’s not easy.
So to explain the process a little better, here’s a useful infographic from WordStream; outlining how it all works and providing a straightforward definition for a few of the acronyms and other jargon used in Paid Search.
Are you running AdWords advertising on Google search results pages? Are your ads in the best position they could be? Read more
There is a lot of confusion over the ad extensions feature on AdWords. Most accounts I come across do not make the most of them, and it’s still used infrequently compared to the rest of AdWords features. Over the next three weeks I will review and explain the three different ad extension features – location, product and site link, they are great if you can utilise just one and even better if you can use all three.
The latest exposé comes courtesy of the BBC, who found a number of people who had unwittingly coughed up for tickets that didn’t exist from companies that are equally elusive. The reason why they had fallen foul of this old ruse was simply that it appeared at the top of Google.
We all hopefully know how important negative keywords are to the success of a paid search campaign, if you don’t then I suggest you have a read of this negative keywords article.
Have you ever experienced how cumbersome a large negative keyword list can be (when I say large I mean thousands)? More importantly when you have multiple campaigns, with multiple ad groups which all use the same negative keywords? Well Google have introduced a new way of managing these groups of keywords through Negative Keyword Lists. Read more
Google AdWords is a great tool and an ever evolving beast with many hidden features tucked away in discrete menus obfuscated by un-ticked boxes. In this post I will explain a few nifty, neat and nice AdWords settings that you may not know about. Some are useful for reporting and others are just, well, useful; but they all exist in less than obvious places. Read more