Display Advertising Blog Posts

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  • Paid Search
  • 17th Jun 2011
  • Comment
  • Stephen Logan

  Is Google Favouring Barack Obama? (Answer, No)

  

  The simple answer is no; but as always, the story behind the headline is far more interesting than the rather underwhelming conclusion.

  Now imagine your surprise as an employee of the National Republican Senatorial Committee, when you visit a political website and see an advert for Democratic President Obama on a brand new platform. Not immediately remarkable, but when you contact Google to enquire a little further, you might be surprised to learn that it is a pre-alpha test and that it appears your rivals are getting preferential treatment.
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  • Paid Search
  • 19th May 2011
  • Comment
  • Stephen Logan

  Yahoo to Beef Up Premium Display Ads with 5to1 Acquisition

  If you want the biggest premium display advertising campaigns from the largest brands – they are the most profitable afterall – then you have to have a fair amount of leverage to do so. But rather than putting in all the leg work yourself, why not simply acquire the contacts and advertisers straight off the bat? Well, that’s pretty much what Yahoo has done.

  In an effort to provide valuable assistance to the already popular Ad Marketplace, Yahoo has bought leading startup – 5to1. As a business that prides itself on transparency and offering advertisers a personalised service, ensuring that their promotions are given due prominence on premium sites.
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  • Paid Search
  • 5th May 2011
  • Comment
  • Stephen Logan

  AOL Q1 Profits Slide but Display Ads Bounce Back

  As a business in transition, it probably won’t come as too much of a surprise that AOL has once again seen revenue  and profits slipping. The good news though comes in the form of income from display ads, which saw global growth of 4 percent [see: AOL’s Q1: Display Ad Revenues Finally Going Up, But Profits Are Down 86 Percent | TechCrunch].

  However, as reported yesterday, this comes off the back of some pretty shaky figures in the last couple of quarters, which saw back to back reductions of 26% in overall revenue [see: AOL to Develop Larger Display Ads in Profits Push]. It also masks a huge drop of some 86% in profits, although this can largely be explained away by the significant investments made during this period – most notably the Huffington Post for $350 million.

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