Display Advertising Blog Posts

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  • Paid Search
  • 14th Mar 2013
  • Comment
  • Gemma Holloway

  The Beginner's Guide to Designing Display Ads

  

  Display advertising campaigns can be excellent for building brand awareness, however, due to banner blindness users are becoming more sophisticated at filtering out the presence of this type of ad.  It is because of this that it is now more important than ever to design your display ads with the user in mind to grab their attention and ensure your ads do not go unnoticed.

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  • Paid Search
  • 20th Jun 2012
  • 1 Comment
  • Mike Essex

  Facebook vs Google Display Network - Infographic

  

  If you’re new to display advertising, or even if you’re well versed in the field, you may well have been wondering what the relative merits of Facebook and Google’s display network are. Well, wonder no more; below you will find a comprehensive infographic from Wordstream, including head-to-head comparisons in all major categories – such as performance and targeting options.

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  • Paid Search
  • 20th Apr 2012
  • 2 Comments
  • John Waghorn

  Google Introduce New Tools as Internet Ad Spend Increases

  

  Search engine giants Google have introduced two new tools for people to determine the success of their display adverts in campaigns, while it has also been announced that the UK Internet adspend has increased 14.4% to £4.8 billion.

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