We love digital
Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5pm
Display advertising campaigns can be excellent for building brand awareness, however, due to banner blindness users are becoming more sophisticated at filtering out the presence of this type of ad. It is because of this that it is now more important than ever to design your display ads with the user in mind to grab their attention and ensure your ads do not go unnoticed.
If you want the biggest premium display advertising campaigns from the largest brands – they are the most profitable afterall – then you have to have a fair amount of leverage to do so. But rather than putting in all the leg work yourself, why not simply acquire the contacts and advertisers straight off the bat? Well, that’s pretty much what Yahoo has done.
In an effort to provide valuable assistance to the already popular Ad Marketplace, Yahoo has bought leading startup – 5to1. As a business that prides itself on transparency and offering advertisers a personalised service, ensuring that their promotions are given due prominence on premium sites.
Now imagine your surprise as an employee of the National Republican Senatorial Committee, when you visit a political website and see an advert for Democratic President Obama on a brand new platform. Not immediately remarkable, but when you contact Google to enquire a little further, you might be surprised to learn that it is a pre-alpha test and that it appears your rivals are getting preferential treatment.
The common held belief that traditional print media is losing ground to the online medium appears to have been confirmed with latest figures from comScore.
In a study into Internet usage across Europe, it was recorded that 167.2 million unique visitors went on online newspaper sites in June 2011, representing an 11% rise year-on-year. This is a growing trend that has often raised the question whether the Internet is putting an end to the traditional newspaper.
You know you are working in digital marketing when you are actually excited about visiting the Google office. Well, that was me this morning, especially as they have just moved their London office to a brand new building near High Holborn. It’s so new I can even forgive Google for not having it on Google Maps – I’m just bitter because Google maps led me to a small theatre near Covent Garden…