Display Advertising Blog Posts

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  • Paid Search
  • 18th Apr 2013
  • Comment
  • Tara West

  Your AdWords Enhanced Campaigns Questions Answered

  

  This post answers all of your AdWords Enhanced Campaigns questions so that you can confidently know what to expect when you upgrade to them. The questions in this post are based on the most common questions I hear from clients and those who will be working on Enhanced Campaigns, so there should be something useful in this post for anyone who will soon be making the switch. All AdWords campaigns will automatically  be switched to Enhanced Campaigns from July 22^nd 2013 so make sure you learn about the new system before then!

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  • Paid Search
  • 17th Jun 2011
  • Comment
  • Stephen Logan

  Is Google Favouring Barack Obama? (Answer, No)

  

  The simple answer is no; but as always, the story behind the headline is far more interesting than the rather underwhelming conclusion.

  Now imagine your surprise as an employee of the National Republican Senatorial Committee, when you visit a political website and see an advert for Democratic President Obama on a brand new platform. Not immediately remarkable, but when you contact Google to enquire a little further, you might be surprised to learn that it is a pre-alpha test and that it appears your rivals are getting preferential treatment.
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  • Paid Search
  • 22nd Aug 2011
  • Comment
  • James Perrin

  Online Newspaper Sites Experiencing Traffic Growth

  

  The common held belief that traditional print media is losing ground to the online medium appears to have been confirmed with latest figures from comScore.

  In a study into Internet usage across Europe, it was recorded that 167.2 million unique visitors went on online newspaper sites in June 2011, representing an 11% rise year-on-year. This is a growing trend that has often raised the question whether the Internet is putting an end to the traditional newspaper.
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