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The value of having a strong Quality Score has increased in recent times, with an article from Larry Kim suggesting that the Cost per Click savings as a result of having a high Quality Score are even greater than they used to be (200% more valuable to be precise!). The only problem is that it has become increasingly more challenging to achieve a high Quality Score compared to past years.
The Google Display Network (GDN) is responsible for 20% of all AdWords traffic, and it is an ever-growing advertising platform. In the US alone, the GDN reaches 92% of all Internet users. This post will guide you step-by-step through the different kinds of display targeting and how to set up your display campaigns. It will also cover some basic optimisation tips so you can make sure you’re getting the most out of Google AdWords Display Advertising.
Today I presented at On The Edge Bristol on the subject of Remarketing in 2014. A lot has changed with AdWords in recent years, especially the moving focus away from keywords and towards marketing to specific people and audiences. Below I’ve compiled all you need to know to get started with Remarketing and why it’s a key part of any paid search strategy.
This post answers all of your AdWords Enhanced Campaigns questions so that you can confidently know what to expect when you upgrade to them. The questions in this post are based on the most common questions I hear from clients and those who will be working on Enhanced Campaigns, so there should be something useful in this post for anyone who will soon be making the switch. All AdWords campaigns will automatically be switched to Enhanced Campaigns from July 22nd 2013 so make sure you learn about the new system before then!
You know you are working in digital marketing when you are actually excited about visiting the Google office. Well, that was me this morning, especially as they have just moved their London office to a brand new building near High Holborn. It’s so new I can even forgive Google for not having it on Google Maps – I’m just bitter because Google maps led me to a small theatre near Covent Garden…
To help guide you through the various options available to you and the relative benefits of each, I’ve put together this quick guide. From paid search a to digital display ad platforms, there’s certainly no lack of choice when it comes to advertising online.
Display advertising campaigns can be excellent for building brand awareness, however, due to banner blindness users are becoming more sophisticated at filtering out the presence of this type of ad. It is because of this that it is now more important than ever to design your display ads with the user in mind to grab their attention and ensure your ads do not go unnoticed.
Search engine giants Google have introduced two new tools for people to determine the success of their display adverts in campaigns, while it has also been announced that the UK Internet adspend has increased 14.4% to £4.8 billion.
The common held belief that traditional print media is losing ground to the online medium appears to have been confirmed with latest figures from comScore.
In a study into Internet usage across Europe, it was recorded that 167.2 million unique visitors went on online newspaper sites in June 2011, representing an 11% rise year-on-year. This is a growing trend that has often raised the question whether the Internet is putting an end to the traditional newspaper.
If you’re new to display advertising, or even if you’re well versed in the field, you may well have been wondering what the relative merits of Facebook and Google’s display network are. Well, wonder no more; below you will find a comprehensive infographic from Wordstream, including head-to-head comparisons in all major categories – such as performance and targeting options.
If you want the biggest premium display advertising campaigns from the largest brands – they are the most profitable afterall – then you have to have a fair amount of leverage to do so. But rather than putting in all the leg work yourself, why not simply acquire the contacts and advertisers straight off the bat? Well, that’s pretty much what Yahoo has done.
In an effort to provide valuable assistance to the already popular Ad Marketplace, Yahoo has bought leading startup – 5to1. As a business that prides itself on transparency and offering advertisers a personalised service, ensuring that their promotions are given due prominence on premium sites.