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Search engine giants Google have introduced two new tools for people to determine the success of their display adverts in campaigns, while it has also been announced that the UK Internet adspend has increased 14.4% to £4.8 billion.
To help guide you through the various options available to you and the relative benefits of each, I’ve put together this quick guide. From paid search a to digital display ad platforms, there’s certainly no lack of choice when it comes to advertising online.
Internet advertising in the UK increased by 13.5% in the first half of 2011 according to a survey conducted by the Internet Advertising Bureau (IAB), which puts spend for the first half of the year at £2.26 billion. When this is compared to overall UK advertising spend, the rise is particularly significant; there was a year-on-year growth of 1.4% to £8.27 billion between January and June 2011.
Ofcom have recently announced that UK broadband speeds increased by 22% last year. In addition, they plan to cut the cost of line rentals and broadband connections. Simultaneously, there is also huge growth in online advertising from some of the largest firms in the UK. So can we assume then that as broadband speeds quicken, more money will be spent by firms advertising online?
If you’re new to display advertising, or even if you’re well versed in the field, you may well have been wondering what the relative merits of Facebook and Google’s display network are. Well, wonder no more; below you will find a comprehensive infographic from Wordstream, including head-to-head comparisons in all major categories – such as performance and targeting options.
Google are on course to make another huge acquisition, this time it’s the ad optimisation platform Admeld that have caught the search engine’s eye. But Google will have to part with a reported $400 million and get it through the usual regulatory approval.
The news was first reported by Tech Crunch and has since been covered by multiple sources. The acquisition sees Google attempting to tackle display advertising, something they have struggled with in the past.
The common held belief that traditional print media is losing ground to the online medium appears to have been confirmed with latest figures from comScore.
In a study into Internet usage across Europe, it was recorded that 167.2 million unique visitors went on online newspaper sites in June 2011, representing an 11% rise year-on-year. This is a growing trend that has often raised the question whether the Internet is putting an end to the traditional newspaper.
You know you are working in digital marketing when you are actually excited about visiting the Google office. Well, that was me this morning, especially as they have just moved their London office to a brand new building near High Holborn. It’s so new I can even forgive Google for not having it on Google Maps – I’m just bitter because Google maps led me to a small theatre near Covent Garden…
The Google Display Network (GDN) is responsible for 20% of all AdWords traffic, and it is an ever-growing advertising platform. In the US alone, the GDN reaches 92% of all Internet users. This post will guide you step-by-step through the different kinds of display targeting and how to set up your display campaigns. It will also cover some basic optimisation tips so you can make sure you’re getting the most out of Google AdWords Display Advertising.
As a business in transition, it probably won’t come as too much of a surprise that AOL has once again seen revenue and profits slipping. The good news though comes in the form of income from display ads, which saw global growth of 4 percent [see: AOL’s Q1: Display Ad Revenues Finally Going Up, But Profits Are Down 86 Percent | TechCrunch].
However, as reported yesterday, this comes off the back of some pretty shaky figures in the last couple of quarters, which saw back to back reductions of 26% in overall revenue [see: AOL to Develop Larger Display Ads in Profits Push]. It also masks a huge drop of some 86% in profits, although this can largely be explained away by the significant investments made during this period – most notably the Huffington Post for $350 million.
Display advertising campaigns can be excellent for building brand awareness, however, due to banner blindness users are becoming more sophisticated at filtering out the presence of this type of ad. It is because of this that it is now more important than ever to design your display ads with the user in mind to grab their attention and ensure your ads do not go unnoticed.