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With the launch of Bing, many website owners have discovered that the description of their site is not all it should be.
Whilst, as most site owners understand, the description on Google is taken from the Meta Description tag, Bing has taken the decision to extract the information from their listing in the Open Directory (DMOZ).
Microsoft adCenter announce client-agency relationship platform, allowing users to create a direct relationship with their PPC agency.
This client-agency relationship option should make it easier for many advertisers to get their paid search ads live on Bing. As described on the Microsoft adCenter Help page, all that is required is for both parties to create an account. The client can then invite their agency using the account number and the email of the authorised account handler.
The world’s biggest social media site, Facebook, are to dump Microsoft adCenter as they prepare to launch their own advertising platform. But with the original deal not running out until 2011, full worldwide Bing integration appears to have been the real deal sweetener.