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Microsoft adCenter announce client-agency relationship platform, allowing users to create a direct relationship with their PPC agency.
This client-agency relationship option should make it easier for many advertisers to get their paid search ads live on Bing. As described on the Microsoft adCenter Help page, all that is required is for both parties to create an account. The client can then invite their agency using the account number and the email of the authorised account handler.
This month, I sat and passed the Microsoft adExcellence exam and am very pleased to have this additional qualification to complement my Google AdWords Professional status.
Whenever you create a new PPC advertisement there’s a temptation to see how it appears on the search engines. This temptation can grow further if it fails to deliver the expected traffic rates or has an unusually high bounce, thus indicating a potential issue. Read more