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This is a question I often get asked by clients, and so I thought I’d share some information about Bing and why you should definitely consider Bing advertising as a great opportunity within your biddable media strategy. We’ll look at what makes it different to AdWords and why it can compliment your existing online marketing.
It’s Guest Post Time!
Bing Ads are often forgotten about in favour of Google AdWords, which is why Arianne Donoghue writes for us today to explain the unique benefits of the channel and why it’s more than just a smaller alternative to AdWords.
2012 looks set to be a big year for the search engine Bing. The year couldn’t have started better for them, with news that they managed to maintain second place in terms of total market share generated for search in both the UK and US during February [See: Search Engine Market Share Statistics – February 2012].
As they look towards building on this success, news has emerged they have started to test how their local search results are displayed online. As local search because a more prominent focus this year, this could be a shrewd move by Microsoft’s search engine.
We recently signed up for a month long trial with Acquisio, a Pay Per Click campaign management tool that is aimed at agencies around the world. Read more
In my mind there are key steps that everyone should be following when a Pay Per Click campaign is being created. Whether you are new to PPC or an experienced Search Specialist, we all need guidelines to ensure we keep on track.
Microsoft adCenter announce client-agency relationship platform, allowing users to create a direct relationship with their PPC agency.
This client-agency relationship option should make it easier for many advertisers to get their paid search ads live on Bing. As described on the Microsoft adCenter Help page, all that is required is for both parties to create an account. The client can then invite their agency using the account number and the email of the authorised account handler.
The world’s biggest social media site, Facebook, are to dump Microsoft adCenter as they prepare to launch their own advertising platform. But with the original deal not running out until 2011, full worldwide Bing integration appears to have been the real deal sweetener.
This month, I sat and passed the Microsoft adExcellence exam and am very pleased to have this additional qualification to complement my Google AdWords Professional status.
Whenever you create a new PPC advertisement there’s a temptation to see how it appears on the search engines. This temptation can grow further if it fails to deliver the expected traffic rates or has an unusually high bounce, thus indicating a potential issue. Read more
One of the advantages of Pay Per Click advertising on Bing is the age and gender demographic targeting.
The Microsoft adCenter has collected data overtime from various sources to create this targeting feature estimating the visitor’s gender and age: Read more