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This is a question I often get asked by clients, and so I thought I’d share some information about Bing and why you should definitely consider Bing advertising as a great opportunity within your biddable media strategy. We’ll look at what makes it different to AdWords and why it can compliment your existing online marketing.
It’s Guest Post Time!
Bing Ads are often forgotten about in favour of Google AdWords, which is why Arianne Donoghue writes for us today to explain the unique benefits of the channel and why it’s more than just a smaller alternative to AdWords.
We recently signed up for a month long trial with Acquisio, a Pay Per Click campaign management tool that is aimed at agencies around the world. Read more
The re-launch of MSN Live to Bing has generated a lot of hype across the Internet. Many advertisers who wouldn’t have considered using the Microsoft adCenter before are certainly giving it some thought now.
There are many tools available for new advertisers and also those that have been running paid search campaigns for years.
In my mind there are key steps that everyone should be following when a Pay Per Click campaign is being created. Whether you are new to PPC or an experienced Search Specialist, we all need guidelines to ensure we keep on track.
Bing is the newly refurbished Microsoft search engine, formerly known as MSN Live and MSN Search. Microsoft launched Bing on 1st June 2009, with a clean and uncluttered layout and a daily image that is rotated daily to provide searchers with a fresh and attractive search experience. Read more
Microsoft adCenter announce client-agency relationship platform, allowing users to create a direct relationship with their PPC agency.
This client-agency relationship option should make it easier for many advertisers to get their paid search ads live on Bing. As described on the Microsoft adCenter Help page, all that is required is for both parties to create an account. The client can then invite their agency using the account number and the email of the authorised account handler.
Whenever you create a new PPC advertisement there’s a temptation to see how it appears on the search engines. This temptation can grow further if it fails to deliver the expected traffic rates or has an unusually high bounce, thus indicating a potential issue. Read more
2012 looks set to be a big year for the search engine Bing. The year couldn’t have started better for them, with news that they managed to maintain second place in terms of total market share generated for search in both the UK and US during February [See: Search Engine Market Share Statistics – February 2012].
As they look towards building on this success, news has emerged they have started to test how their local search results are displayed online. As local search because a more prominent focus this year, this could be a shrewd move by Microsoft’s search engine.
One of the advantages of Pay Per Click advertising on Bing is the age and gender demographic targeting.
The Microsoft adCenter has collected data overtime from various sources to create this targeting feature estimating the visitor’s gender and age: Read more