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The value of having a strong Quality Score has increased in recent times, with an article from Larry Kim suggesting that the Cost per Click savings as a result of having a high Quality Score are even greater than they used to be (200% more valuable to be precise!). The only problem is that it has become increasingly more challenging to achieve a high Quality Score compared to past years.
Sometimes we find AdWords tips that aren’t quite detailed enough to make stand alone posts but are game changers nonetheless and well worth sharing. This post celebrates these AdWords features that are often missed out including everything from the Top Movers report, to shared budgets and IP Blocking.
Over the past 12 months I have seen remarketing grow significantly and the campaigns have been extremely creative and effective. It is surprisingly cost-effective when compared to other forms of display advertising making it very appealing for advertisers.
Today I presented at On The Edge Bristol on the subject of Remarketing in 2014. A lot has changed with AdWords in recent years, especially the moving focus away from keywords and towards marketing to specific people and audiences. Below I’ve compiled all you need to know to get started with Remarketing and why it’s a key part of any paid search strategy.
The Google Display Network (GDN) is responsible for 20% of all AdWords traffic, and it is an ever-growing advertising platform. In the US alone, the GDN reaches 92% of all Internet users. This post will guide you step-by-step through the different kinds of display targeting and how to set up your display campaigns. It will also cover some basic optimisation tips so you can make sure you’re getting the most out of Google AdWords Display Advertising.
Google AdWords is a great way to get traffic into your website quickly without the longer process of search engine optimisation. By using a strong, targeted AdWords PPC campaign, you can have qualified leads visiting your site in a matter of hours.
Banner Advertising has captured website user’s attention for many, many years. Where other online advertising platforms have changed with different implementations, the traditional banner advert has remained a standard that doesn’t get old. If you’re new to this platform, check out how to make your adverts stand out.
Imagine if you could tailor your search campaigns to bid more (or less) for people who have already visited a particular page on your website? Or only target search campaigns to users who have already visited your site and who are searching with the keywords you are targeting? Remarketing Lists for Search Ads (RLSAs) make this possible.
If you aren’t already using scripts on your AdWords account, you probably should be. Not only could they save you a wedge of time, increase accuracy and provide an easy way to create reports, they can be tailored to report on almost any aspect of your AdWords account.
Google AdWords is a tried and tested method of getting qualified leads to a website. So when you invest heavily into the advertising platform and fail to achieve conversions, it can be incredibly disappointing and frustrating.