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Paid Search Blog Posts
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- Paid Search
- 18th Mar 2013
- 4 Comments
The Full Guide to Remarketing in Google Analytics and AdWords
Welcome to the start of our focus on PPC, a week devoted to nothing but paid search. First up we have Anna who is looking at how to use the incredibly powerful remarketing features in Google Analytics to create laser focused advertising on Google AdWords. -
- Paid Search
- 19th Jun 2013
- Comment
Eight Free Videos That Will Make You Better At Google AdWords
We’ve created almost one hour’s worth of free video guides designed to help you maximise your Google AdWords campaigns. From the best ways to save money, to future paid search trends and regular checks there’s something to help every account. -
- Paid Search
- 10th Jul 2012
- 16 Comments
Cracking Examples of Effective Remarketing and How to Compete
Over the past 12 months I have seen remarketing grow significantly and the campaigns have been extremely creative and effective. It is surprisingly cost-effective when compared to other forms of display advertising making it very appealing for advertisers. -
- Paid Search
- 5th Jun 2013
- 2 Comments
14 PPC Professionals Discuss Their Number One Tactics
During our PPC week we asked 12 industry experts for their number one Paid Search tip and the results were fascinating. This led to a discussion internally about what we felt the most important factor was and below you can see the result of that debate with 14 members of the Koozai team debating which tactic they feel works best. -
- Paid Search
- 18th Apr 2013
- Comment
Your AdWords Enhanced Campaigns Questions Answered
This post answers all of your AdWords Enhanced Campaigns questions so that you can confidently know what to expect when you upgrade to them. The questions in this post are based on the most common questions I hear from clients and those who will be working on Enhanced Campaigns, so there should be something useful in this post for anyone who will soon be making the switch. All AdWords campaigns will automatically be switched to Enhanced Campaigns from July 22nd 2013 so make sure you learn about the new system before then! -
- Paid Search
- 4th Dec 2012
- 4 Comments
Google AdWords Remarketing Tips and Tactics
AdWords Remarketing is now even more useful and targeted than ever before. This post covers some useful remarketing tactics that are now available, and briefly touches on some tips for optimising your campaigns. Read more -
- Paid Search
- 3rd May 2013
- Comment
Display Advertising on Google AdWords: A Step-by-Step Guide
The Google Display Network (GDN) is responsible for 20% of all AdWords traffic, and it is an ever-growing advertising platform. In the US alone, the GDN reaches 92% of all Internet users. This post will guide you step-by-step through the different kinds of display targeting and how to set up your display campaigns. It will also cover some basic optimisation tips so you can make sure you’re getting the most out of Google AdWords Display Advertising. -
- Analytics
- 26th Jul 2011
- 6 Comments
First Click v. Last Click Attribution in Google Analytics and AdWords
There is a fundamental difference in the way that Google Analytics and AdWords report traffic mediums and which mediums lead to conversions; one of reasons why the numbers will always vary. Read more -
- Analytics
- 7th Jun 2012
- 8 Comments
How to Link your Google AdWords and Analytics Accounts
Having AdWords data in Google Analytics is very valuable, but how do you get it? This post is going to show you how to link your AdWords and Analytics accounts so that you see the data in each. I’ll also answer some common questions, such as: why are my AdWords keywords not showing in Google Analytics? What is (not set) in Analytics? What is automatic campaign tagging? And more! Read more -
- Paid Search
- 3rd Jan 2012
- 6 Comments
Can Competitors Use My Brand Name in AdWords?
Is a competitor bidding on your brand name in Google AdWords? Or using your brand name in their ad text? Read more
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- Paid Search
- 15th Jan 2013
- 5 Comments
Top Tips on Passing the Google Adwords Display Network Exam
I recently took and thankfully passed the Google Display Advertising Advanced Exam. Which got me thinking afterwards that it would have been good to have some tips to hand for when I was preparing to take it so for my blog this month I aim to give you all a heads up on what to expect with some winning tips!
