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Paid Search Blog Posts
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- Paid Search
- 3rd Jan 2012
- 6 Comments
Can Competitors Use My Brand Name in AdWords?
Is a competitor bidding on your brand name in Google AdWords? Or using your brand name in their ad text? Read more
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- Analytics
- 11th Jan 2012
- 1 Comment
AdWords Segmentation to Improve Results - Part 1, Users
There are many ways to optimise an AdWords account, from improving the structure to implementing ad extensions, but one of the most important things is to improve your results from analysing the data. This is the first in a series of posts about data segmentation.Some people don’t like to get in to the nitty gritty numbers and get scared by spreadsheets, but the methods I’m going to cover make understanding the numbers easy and simplify your optimisation, and for once, my post won’t require you to open a spreadsheet! Unless of course you want to…
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- Paid Search
- 17th Nov 2011
- Comment
How Does Google AdWords Work? - Infographic
If you’re new to Google AdWords or are considering a PPC campaign for your website, there is a lot to get your head around. What is a Quality Score? How much should you bid for keywords? How do you know if you’re targeting the right terms. It’s not easy.So to explain the process a little better, here’s a useful infographic from WordStream; outlining how it all works and providing a straightforward definition for a few of the acronyms and other jargon used in Paid Search.
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- Paid Search
- 26th Oct 2011
- 4 Comments
SEO Vs PPC: Which is more Effective at Driving Traffic?
For years businesses have used the Internet as a platform to market themselves. They have continuously looked to drive and convert traffic using a variety of different marketing methods.The marketing tool that any business chooses to employ needs to be specific to their needs and overall goal. So for any business owner who may not be well versed in Internet marketing, the decision to choose the most effective strategy can be quite a difficult one, but it needn’t be.
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- Paid Search
- 12th Apr 2012
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Getting your AdWords Ads to Appear Higher in the Search Results
Are you running AdWords advertising on Google search results pages? Are your ads in the best position they could be? Read more -
- Paid Search
- 9th Aug 2011
- 5 Comments
Google AdWords Ad Extensions - Part 1 of 3 - Location Extensions
There is a lot of confusion over the ad extensions feature on AdWords. Most accounts I come across do not make the most of them, and it’s still used infrequently compared to the rest of AdWords features. Over the next three weeks I will review and explain the three different ad extension features – location, product and site link, they are great if you can utilise just one and even better if you can use all three. -
- SEO
- 8th Mar 2012
- 3 Comments
Using Mobile Optimisation to Win on Google AdWords
It’s Guest Post Time! Today we welcome a post from Text Magic who take a look at Google AdWords changes that affect mobile websites.
If you follow Google’s Mobile Ads blog, there is a very good end-of-the-year post that pretty much covers all the reasons why you need to be considering mobile in your digital marketing. Read more
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- Paid Search
- 23rd Jan 2012
- 2 Comments
Why Link Your Google Plus Page to AdWords?
2012 seems to be the year to push Google Plus. The internet giants are investing huge amounts in promoting their own social network and even stars like David Beckham are on board to back the campaign. -
- Paid Search
- 10th Jan 2012
- 2 Comments
Why You Shouldn't Always Trust Google
They’re at it again. Google have been found advertising illegal Olympic ticket resellers within their search results. However, that is really only the tip of the iceberg.The latest exposé comes courtesy of the BBC, who found a number of people who had unwittingly coughed up for tickets that didn’t exist from companies that are equally elusive. The reason why they had fallen foul of this old ruse was simply that it appeared at the top of Google.
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- Analytics
- 20th Mar 2012
- Comment
AdWords Segmentation Part 2 - Strategy and Conversion Analysis
Following on from my post about why segments are so beneficial and how to look at AdWords demographic data segments this post covers segments for analysing your strategy. This includes:- Destination URLs performance
- Placements
- Search Terms
- Conversion Name / Purpose
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- Paid Search
- 23rd May 2011
- Comment
Google AdWords - Introducing Negative Keywords Lists
We all hopefully know how important negative keywords are to the success of a paid search campaign, if you don’t then I suggest you have a read of this negative keywords article.
Have you ever experienced how cumbersome a large negative keyword list can be (when I say large I mean thousands)? More importantly when you have multiple campaigns, with multiple ad groups which all use the same negative keywords? Well Google have introduced a new way of managing these groups of keywords through Negative Keyword Lists. Read more
