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Paid Search Blog Posts
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- Paid Search
- 23rd May 2013
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Are You Ready For AdWords Enhanced Campaigns? A Free Step By Step Guide
Today I’m speaking at On the Edge in Manchester about AdWords Enhanced Campaigns. This post contains my slides and a summary of the talk.On the 22nd of July, AdWords are changing all campaigns to Enhanced Campaigns. It’s important that you don’t wait until the 22nd of July and let Google upgrade your campaigns for you, because if you do, the settings and changes Google make will mean that your advertising may become less affective.
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- Paid Search
- 17th May 2013
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Google PPC vs Paid Advertising on Other Listing Sites
In today’s Internet world there are many ways to improve your online presence and increase conversions. One of the most common ways is online advertising.With this in mind, let’s take a look at how Google’s PPC compares against other paid advertising options.
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- Paid Search
- 16th May 2013
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Remarketing with Google Analytics and AdWords at SMX London - May 2013
At London Search Marketing Expo (SMX) in May 2013 I took part in the ‘Ready, Aim, Fire… Then Retarget!’ session alongside Michael Benedek and Anders Hjorth. My talk focussed on what retargeting is, why it is beneficial and how to get started using Google AdWords and Analytics together. -
- Paid Search
- 3rd May 2013
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Display Advertising on Google AdWords: A Step-by-Step Guide
The Google Display Network (GDN) is responsible for 20% of all AdWords traffic, and it is an ever-growing advertising platform. In the US alone, the GDN reaches 92% of all Internet users. This post will guide you step-by-step through the different kinds of display targeting and how to set up your display campaigns. It will also cover some basic optimisation tips so you can make sure you’re getting the most out of Google AdWords Display Advertising. -
- Paid Search
- 30th Apr 2013
- 1 Comment
Why Paid Search Isn't Just For Big Budgets (Plus 9 AdWords Alternatives)
I like big budgets and I cannot lie but when a client walks in with an itty bitty budget I get intrigued. Because paid search isn’t just for huge budgets and nor is it is case that those who spend the most get the best results. So in this slide deck, which I presented at On The Edge, I look at why Paid Search is for any budget not just the big ones. -
- Paid Search
- 24th Apr 2013
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26 Creative Ways To Split Test PPC Adverts (With 8 Bonus Ideas)
It’s Guest Post Time!Testing is a fundamental part of PPC advertising, especially if you want to discover new ways to save money on your adverts and improve your Click through Rate. If you’ve always wondered what types of test you can try then today’s infographic from Avalaunch Media is a fantastic place to start.
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- Paid Search
- 18th Apr 2013
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Your AdWords Enhanced Campaigns Questions Answered
This post answers all of your AdWords Enhanced Campaigns questions so that you can confidently know what to expect when you upgrade to them. The questions in this post are based on the most common questions I hear from clients and those who will be working on Enhanced Campaigns, so there should be something useful in this post for anyone who will soon be making the switch. All AdWords campaigns will automatically be switched to Enhanced Campaigns from July 22nd 2013 so make sure you learn about the new system before then! -
- Paid Search
- 22nd Mar 2013
- 2 Comments
Over 120 Ideas On The Future Of PPC (#koozchat)
A big thank you to everyone who took part in our first ever #koozchat yesterday which looked at the future of PPC including new developments, choosing the right channel and advice for get started with PPC. We had over 120 replies to seven questions and you can see a list of who took part at the end of this post.
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- Paid Search
- 22nd Mar 2013
- 5 Comments
A Step By Step Guide For Switching To AdWords Enhanced Campaigns
Our week long focus on PPC is almost over but we still have time to look at what the experts we interviewed on Wednesday called the biggest change to PPC in 2013. If you’ve put off switching to Enhanced Campaigns, Dean has put together this guide on exactly how to change over.
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- Paid Search
- 21st Mar 2013
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Getting the Most Out of Mobile with AdWords Enhanced Campaigns
It’s day four of our week long focus on PPC and today Tara is looking at one of the biggest trends for AdWords: mobile advertising. We’re also holding a Twitter chat today at 3PM GMT via @koozai so be sure to follow us if you’d like to join in.
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- Paid Search
- 20th Mar 2013
- 2 Comments
Over 100 Game Changing PPC Strategies From 12 Experts
For the centrepiece of our focus on PPC we asked some of the leading agencies, brands and tool providers to talk about what PPC means in 2013 including hot topics such as Automation, multiple country strategies, mobile optimisation and designing the perfect PPC advert. We also end with a look at how people can get started in PPC, so whether you are a seasoned expert or want a new online marketing strategy you will learn something new.
