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I’ve just spent the last two days at SMX London where I’ve learnt a lot, given a presentation and met lots of new faces. Here I’m going to summarise key points I’ve learnt from the sessions I attended.
This month we’ve seen some really interesting movements in terms of market share for search engines on both sides of the Atlantic. In some instances it’s business as usual, but in the case of the UK markets, some search engines have thrown up a few surprises.
With the unceremonious exit of Scott Thomson as the CEO at Yahoo! things are looking even more disorganised and rudderless than usual at the former Search Engine giant. So what’s next for Yahoo! and can they ever get back on track.
Microsoft search engine Bing has revealed phase two of its major revamp as they look to increase market share by integrating social tools on their search pages.The update features new social tools which will be added to the right hand side of results pages to display user mentions and ratings from your social connections.
First Google siphoned off keyword data from Analytics, with (not provided) becoming the top referring term for many site owners overnight. Now Mozilla are getting involved, with their Firefox browser encrypting search queries behind a HTTPS connection. So what does this mean for Analytics users?
This isn’t going to be a rant about how my rankings have dropped since an algorithm update or a rant about Google are shifting goal posts… No, to be honest I haven’t been negatively affected by Google in this way. Nonetheless, this is still a rant, but one with a little more merit than just simply moaning about poor results.