We love digital
Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5pm
Held on 13th November 2012 at the Emirates Stadium, London, Econsultancy FUNNEL 2012 brings together like minded senior B2B marketers interested in aligning marketing and sales teams to drive new business and increase revenue. We were attending for the second year running and with many tracks and sessions from industry pioneering speakers, unfortunately it wasn’t possible to attend every talk, however here are some key takeaways from the sessions I attended for those that were unable to make them!
With over 120 amazing volunteers (and you!) I’m attempting to reach the Amazon Top 100 with the digital version of my book “Free Stuff Everyday”. We hope to explore the power of crowd sourced viral marketing and to see if a self published author can reach the Amazon charts with a little help from his friends.
There has been a lot of fuss about the fact that Wikipedia has achieved a first page ranking for 99% of terms (within a sample of 1,000 queries) in recent weeks. Intelligent Positioning were the first to expose this, before Econsultancy and a swarm of industry blogs jumped all over it. But what’s the problem?
To be fair, the posts I’ve mentioned and linked to here don’t explicitly suggest that this is part of a wider conspiracy to give Wikipedia an unfair advantage. But as with many SEO investigations, there is an underlying assumption that this is somehow wrong or surprising. In my opinion, it is neither.
Last night we attended the prestigious Deloitte Technology Fast 500 EMEA Awards 2011 at the Tower of London. The event recognises the 500 fastest growing technology companies in Europe, the Middle East and Africa and included entrants from 24 countries. As we announced in October, Koozai ranked 23rd in the Deloitte Technology Fast 50 here in the UK. However, as of today, we are now the 128th fastest growing tech company in EMEA, according to the Fast 500.
Silverlake Garage was established in 1946 offering a wide range of services from vehicle recovery and breaking, to recycled car parts and salvage cars.
We were first contacted by Silverlake in relation to Organic Search Engine Optimisation (SEO) for their new site development which has now been launched. Read more
We have seen a huge increase of well known retails branch out to mobile sites, from ASOS back in 2010 to Newlook in April this year.
We’ve already given away tickets to Brighton SEO this month and are now giving you the chance to win tickets to the Think Visibility conference (thinkvis). As premium sponsors of the event, Koozai are pleased to announce we have three tickets to give away to this Leeds based event.
Entry takes less than a minute and Good Luck!
In another update by Google this week, they have surreptitiously changed the way that traffic from image search is reported. Part way through the month, with no explanation or warning, visits to your site from Google Images are now being reported under the medium of Search Engines, when before they were classed as Referrals.
This update is likely to affect your reporting if you have a number of visits from image searches, so you will need to take this into account when looking at your recent data and making any comparisons.
It was reported earlier in the week that psychologists at Columbia University had found that using Google (and search engines in general) is impacting the way we remember information [see: How Google Impacts Our Memory | Search Engine Watch]. As searchers we have become adept at remembering sources, but it appears we’re less successful when it comes to storing the things we are actually looking for.
This could of course be quite a damaging study, particularly as more people across the world get online and inevitably gravitate towards search engines. However, by and large, I’m reasonably sure it will be forgotten.
These developments often blur the line around what would be covered under the definition of advertising and marketing, as they become more and more invasive of consumer space.