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News Blog Posts
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- News
- 4th Aug 2011
- Comment
The Rise of Mobile Websites in the Fashion Industry
There is a serious increase in demand in the fashion industry for retailers to become multi-channel and make browsing and buying on a mobile easier for consumers.We have seen a huge increase of well known retails branch out to mobile sites, from ASOS back in 2010 to Newlook in April this year.
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- Paid Search
- 20th Jun 2011
- Comment
Google My Client Center - Multiple Linking
Google recently announced they have launched a new My Client Center (MCC) feature enabling multiple MCCs to link to one AdWords account.The new feature allows up to five MCCs to link to an account, what’s more there is now no distinction between UI/API and API-only links.
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- News
- 24th Feb 2011
- 6 Comments
A Degree of Cheating? Overstock Incentivise University Websites in Return for Links
What have JC Penney, Forbes and Overstock got in common? Well, in the eyes of Google they have all been penalised for gaining artificial rankings through linking irregularities. However is there a distinct difference between what their latest victim, Overstock, has done in comparison to the former two companies?
What were Overstock accused of doing?
According to the Wall Street Journal, Overstock were perceived to be ‘gaming’ Google by artificially boosting their rankings. They did this by encouraging US Colleges and Universities to link to their site, in return Overstock were incentivising the educational institutions with a 10% discount for students and employees.
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- News
- 29th Oct 2010
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Leading Personal Trainer in London Selects New Search Engine Optimisation (SEO) Agency
Tim Hayes Lifestyle Fitness provide industry leading Personal Training in London and have a wealth of experience providing fitness and nutrition programmes that help clients to achieve their desired goals.
As a top Personal Trainer, Tim Hayes is well aware of the importance of having a strong organic presence across the major search engines, especially for regional terms relating to their area of operation. Read more
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- News
- 17th Sep 2010
- Comment
The Online Corporate Branding Rainbow - Where Do You Fit In?
For some, branding is simply a formality, certainly in terms of colouration. However COLOURlovers, a site dedicated to sharing, well, colours, have looked a little deeper into the trends and psychology of online corporate branding.
The findings were somewhat unsurprising, but certainly colourful. Brands are favouring primary colours, with particular focus on red and blue hues. So despite their best efforts to differentiate from one another, evidently there is a certain uniformity in how corporate business branding.
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- News
- 20th Jul 2010
- Comment
Blogs 'Great for SEO and Link Building'
Blogs can have an important role to play in attracting hits to a company’s website.
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- News
- 18th May 2010
- Comment
Marketers Told of Mobile Gaming Performance
Marketing professionals are learning that downloadable mobile gaming revenue is to increase by around one-fifth this year, according to new research.
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- News
- 16th Apr 2010
- 5 Comments
Has Yahoo Jumped the Shark? (Following AOL and Netscape)
15 years ago, three of the biggest Internet brands were Yahoo, AOL and Netscape; so where did it all go wrong?
Yahoo look like they are starting to tread a well-worn path into online oblivion. Throughout its turbulent history, the company’s stock (both literal and hypothetical) has climbed the highest heights and plunged the lowliest of depths. But has Yahoo finally jumped the shark?
The problem, as with so many other Internet companies, appears to have been precipitated by a merger. In the past, Microsoft’s numerous (hostile) takeover attempts were rebuffed, as were linkups with Ebay and Google; Yahoo seemed to be flying against the prevailing wind and succeeding. Then, last year, they finally agreed to a search merger with Microsoft’s Bing. Water skis on, shark circling.
Before I go any further though, I feel it might be a good idea to explain what ‘jumping the shark’ is. Well, essentially it is the moment at which a successful enterprise takes an unfortunate, and usually unstoppable, nosedive – often as the result of an improbable or desperate last roll of the dice. The phrase comes from a Happy Days episode when the Fonz, somewhat unsurprisingly, jumps over a shark tank, which marked the downturn in the show’s fortunes.
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- News
- 16th Aug 2012
- Comment
Could Google be Doing More to Protect the Music Industry?
A big topic of conversation in recent weeks has concerned the ongoing debate between search engine giants Google and the British music industry’s trade association. The issue lies in illegal downloading sites and how easy it is to access these within Google’s search engine results pages. The knock-on effect of this means that thousands of people have the ability to download pirated music within just a few clicks on their computer. -
- News
- 27th Jul 2012
- 20 Comments
Help An Unknown Author Reach The Amazon Top 100 - #Top100Challenge
It’s Time…With over 120 amazing volunteers (and you!) I’m attempting to reach the Amazon Top 100 with the digital version of my book “Free Stuff Everyday”. We hope to explore the power of crowd sourced viral marketing and to see if a self published author can reach the Amazon charts with a little help from his friends.
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- News
- 18th May 2012
- 4 Comments
Day 2 of #SAScon 2012 - My Write Up
It is the end of day 2 of SAScon and there were some fantastic sessions today. Since I got the speaking bit out of the way yesterday, I wanted to spend today taking notes, blogging and sharing some of the great tips, stats and action points that come out of the sessions.
