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Held on 13th November 2012 at the Emirates Stadium, London, Econsultancy FUNNEL 2012 brings together like minded senior B2B marketers interested in aligning marketing and sales teams to drive new business and increase revenue. We were attending for the second year running and with many tracks and sessions from industry pioneering speakers, unfortunately it wasn’t possible to attend every talk, however here are some key takeaways from the sessions I attended for those that were unable to make them!
With over 120 amazing volunteers (and you!) I’m attempting to reach the Amazon Top 100 with the digital version of my book “Free Stuff Everyday”. We hope to explore the power of crowd sourced viral marketing and to see if a self published author can reach the Amazon charts with a little help from his friends.
Microsoft search engine Bing has revealed phase two of its major revamp as they look to increase market share by integrating social tools on their search pages.The update features new social tools which will be added to the right hand side of results pages to display user mentions and ratings from your social connections.
It’s strange to think that this time two weeks ago I was on a train to Brighton, having met two “Koozai” (it must be a collective noun for something) on the train after abandoning a career in travel only the night before for one in digital marketing…well why not?
Initially this seemed like a tragic new update. One that takes more control away from the marketers’ hands and passes it over to Google. The more I read into it though, the more I’m starting to realise that it’s not such a bad thing.
Brighton SEO kicked off today with some fascinating talks and presentations from the morning session. Read more
This weekend saw the 7th Think Visibility conference with a mixture of presentations and networking. From Analytics, to video, branding to SEO the conference took in a lot of different streams and provided a fantastic insight into what you should be doing for each of these disciplines.
For those who didn’t attend, or who want a recap, we’ve compiled our favourite tips of the day.
A new year and a new development in the ongoing struggle for search engine market share. Last year we spoke about the turning point when Microsoft’s Bing would overtake Yahoo in terms of US market share; well latest figures reveal they have done so, meaning that 2012 has started off great for Bing, and pretty poorly for Yahoo.
In the UK, the good news for Bing has continued as their share has jumped 0.26% in the last month. All other search engines gained a share of the UK market, with Google being the only one to actually see a drop.
Everybody wants a domain name that is easy to remember, and you can’t get much simpler than a one or two letter domain. But how much would you spend to secure such lucrative online real-estate? £100? £1,000? Maybe even £10,000?
Well, in a recent auction, a number of major businesses and investors put up some serious money; purchasing these minimalist domains at an average cost of £39,000. It should be noted that this was a charity auction, which may have inspired some liberal bidding; however, the fact remains that the likes of O.co.uk, fb.com and g.co.uk didn’t come cheap. So why are they worth so much?
You know you are working in digital marketing when you are actually excited about visiting the Google office. Well, that was me this morning, especially as they have just moved their London office to a brand new building near High Holborn. It’s so new I can even forgive Google for not having it on Google Maps – I’m just bitter because Google maps led me to a small theatre near Covent Garden…
We’ve already given away tickets to Brighton SEO this month and are now giving you the chance to win tickets to the Think Visibility conference (thinkvis). As premium sponsors of the event, Koozai are pleased to announce we have three tickets to give away to this Leeds based event.
Entry takes less than a minute and Good Luck!