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Microsoft search engine Bing has revealed phase two of its major revamp as they look to increase market share by integrating social tools on their search pages.The update features new social tools which will be added to the right hand side of results pages to display user mentions and ratings from your social connections.
It’s strange to think that this time two weeks ago I was on a train to Brighton, having met two “Koozai” (it must be a collective noun for something) on the train after abandoning a career in travel only the night before for one in digital marketing…well why not?
Initially this seemed like a tragic new update. One that takes more control away from the marketers’ hands and passes it over to Google. The more I read into it though, the more I’m starting to realise that it’s not such a bad thing.
Today is the day that Friends Reunited, the first UK social network, relaunches. The former social networking giant has given itself a lick of paint, and a whole new feel to it, focussing on nostalgia and memories.
What’s difficult to believe is that Friends Reunited, which launched in 2000, was the UK’s first social network and went on to become one of the most popular too; in 2005 it boasted over 15 million users. Then the MySpace’s and the Facebook’s of this world took off, and the rest as they say is history. However, Friends Reunited is back, but will it work?
Now that we are into the second month of 2012, how has the market share for the search engines changed in both the UK and the US? Heading into the new-year, we previously mentioned that Bing started off well in the US, and Yahoo had not done so well, partly due to Bing overtaking them earlier on. This position has been maintained by Bing for February 2012.
In relation to the UK market, Bing’s share has dropped slightly, however they are still placed above Yahoo overall. All in all, Google, Yahoo and ‘Other’ sites saw a slight increase, whilst Ask and Bing saw the opposite, with a small decrease.
This year, BrightonSEO will be like no other. Not only are we sponsoring the event, but this year we will also be speaking, something we’re truly excited about. Our very own Digital Marketing Director, Sam Noble will take to the stage and discuss how to effectively launch or re-launch brands or products online. So be sure to give her a warm welcome!
This year the event will take place on April 13th at the Brighton Dome, and is set to be the biggest one so far. Tickets sold out in a record 13 minutes!
As of early December 2011 .XXX domains have been on “general sale” and with this release many businesses have been left pondering whether or not they should be buying this version of their domain.
Everybody wants a domain name that is easy to remember, and you can’t get much simpler than a one or two letter domain. But how much would you spend to secure such lucrative online real-estate? £100? £1,000? Maybe even £10,000?
Well, in a recent auction, a number of major businesses and investors put up some serious money; purchasing these minimalist domains at an average cost of £39,000. It should be noted that this was a charity auction, which may have inspired some liberal bidding; however, the fact remains that the likes of O.co.uk, fb.com and g.co.uk didn’t come cheap. So why are they worth so much?
In another update by Google this week, they have surreptitiously changed the way that traffic from image search is reported. Part way through the month, with no explanation or warning, visits to your site from Google Images are now being reported under the medium of Search Engines, when before they were classed as Referrals.
This update is likely to affect your reporting if you have a number of visits from image searches, so you will need to take this into account when looking at your recent data and making any comparisons.