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It’s no secret that Google makes more money than some countries. Last year their revenue reached a staggering $37.9 billion across multiple channels, including search advertising, display ads and services. But where did all that money come from?
The infographic below, created by Wordstream, highlights the advertising spend across all major markets in America and includes the top advertisers in each industry. Finance and insurance is the biggest sector, spending $4 billion, with retailers and general merchandise second coughing up $2.8 billion for ad space. You can also see what the most popular and, consequently, expensive keywords are in each sector, although please note that this is specific to the U.S. market.
Whilst social networking sites provide a fantastic free platform for communication, sharing and self promotion, they are certainly not without risk. Of course there are many and varied hilarious stories of folks getting the boot from their employers for a few choice words; however, in recent times, this has taken a far more serious turn.
Who can forget the pivotal trial in which Paul Chambers was found guilty of sending menacing massages on Twitter, after making a bomb joke on Twitter? [see: Beware the Twitter Hate Mob] Courtney Love is another classic example of causing affray online. Her tweeted rants against a fashion designer saw the singer stung by a libel bill of £264,000.
Duplicate content can be an anger-inducingly emotive subject for some. If you have been a victim of plagiarism, you might well understand just how frustrating it is to have your original content appear beneath a duplicate in the search results. Whilst search engines can rely on various indicators, including when a page is first indexed and the relevant authority (inbound links etc.), mistakes still happen.
Equally, as an author on a specialist subject, you want to be able to build up relevance within your sector. Signals are already in place, linking names with specific posts across the Internet; however, it now appears that Google is going even further.
The economy of Digital Britain, and the risks online enterprises face have been widely reported. In fact only this morning Eric Schmidt was talking up the role of entrepreneurs and Internet-based businesses in driving the UK economy forwards. However, today also saw Chancellor George Osborne step up to the speaker’s podium at Google Zeitgeist, where he delivered an extensive speech on the fiscal side of our online economy.
We’re delighted to announce that Koozai have picked up the DADI award for the Best Use of Organic Search.
As first reported in August, we made the list of finalists for the SEO work done on the Merlin Cycles website. On Friday night Ben, Andy, Sam and Rob made the long trip north to the ceremony in Leeds and were rewarded for their efforts by bringing home the search award.
Tim Hayes Lifestyle Fitness provide industry leading Personal Training in London and have a wealth of experience providing fitness and nutrition programmes that help clients to achieve their desired goals.
As a top Personal Trainer, Tim Hayes is well aware of the importance of having a strong organic presence across the major search engines, especially for regional terms relating to their area of operation. Read more
SES London is here and we’ll be bringing you a recap of the talks we saw throughout the day. We’ll be covering talks on Twitter, Paid Media, Social Advertising, the changing face of Google and Attribution Modelling.
Koozai are extremely proud to announce that after travelling to London last night for the third annual UK Search Awards, we picked up the award for Best Blog, for all the hard work and effort we have put into our TV channel and digital marketing blog on Koozai.com.
Today the team at Koozai are taking part in an event to raise money for the CDH UK Research Fund, to raise awareness of CDH and to encourage people to recognise CDH Awareness Day.
CDH Awareness Day is taking place around the UK today (28th June 2013). Read on to find out more about CDH and what you can do to help.
This month I want to talk about how Traditional Brands can and actually are investing in digital media and services, not just their own websites. With the boom in online shopping and digital media as a whole, how do existing offline brands get involved? I believe they should all be making an effort to get a piece of the digital market in order to attempt to survive the downturn we are seeing in High Street shopping and services.