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  • Anna Lewis
    Making Money with Multi Channel Funnels from Think Visibility 6

    anna presenting at thinkvisAt Think Visibility 6 I gave my first conference presentation, covering the topic of Making Money with Multi Channel Funnels, the new functionality in Google Analytics. So this should be beneficial to anyone who wants to know more about Multi Channels Funnels.

    I’ve included the slides and everything I spoke about as well as everything I forgot to mention. I’m going to argue that I was sticking to the five minutes I was given, but I’d forgotten that rules can be ignored when Dom sets them!

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  • Stephen Logan

    A lot of companies will offer SEO services or ‘local optimisation’, promising the moon and delivering little more than a Google Places profile. Whilst it is important to have your business featured, there really is no need to pay for the privilege. It should be part of your SEO work, not the sum total of it.

    Unfortunately, some people pay for exactly that. And as has been reported by State of Search , it appears that some people are doing so twice. An agency that has been creating Google Places profiles on behalf of clients is now using them to blackmail those self same businesses.  Therefore if you don’t come up with additional cash, your listing will be removed.
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  • Mike Essex
    The Psychology of Link Building (Outreach Mind Control)

    Psychology of Link BuildingIt’s tough to get links from high profile websites such as the Guardian and TIME and only the strongest pitches and most effective outreach will get results. To do this it’s vital you understand the way people you are contacting work, alongside the needs they have, and all the hundreds of others things they have to get done.

    You can do this with psychology, and in this presentation we reveal the same psychological techniques we used to get coverage in the BBC, Daily Mail, CBS, TIME and many more. Best of all we show you how to do this too.

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  • Samantha Noble
    Koozai Sponsoring Think Visibility Conference

    Think Visibility LogoIt’s all go at Koozai. After the successful rebranding in May, we have been looking to branch out even further to help spread the word. As a result of these continuing efforts we are delighted to be able to announce that Koozai will be the premium sponsor for the upcoming Think Visibility conference. In addition, we are also sponsoring the pre-party on the Friday night. Lots of exciting things planned for the event especially the evening party, so it would be a shame for you to miss out!

    Having attended the conference earlier in the year, we’re already fully aware of just how popular it is within the industry. Think Visibility attracts some of the best speakers from all sectors within Online Marketing; helping to draw an audience that is as knowledgeable as it is sizeable. As you can tell from our series of blogs from the last conference, it’s pretty easy to see why Think Vis continues to grow in popularity [see: Think Visibility Part 1 - Link Building and CRO with Psychology].
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  • James Perrin
    Search Engine Market Share Statistics - April 2012

    It’s business as usual when it comes to April’s search engine market share statistics. Read more

  • Stephen Logan
    HP TouchPad: A Lesson in Viral Fire Sales for a Digital Age

    HP LogoIt’s fire sale time! That usually only means one of two things: 1) a company is going out of business or 2) a manufacturer is trying to shift a failed product.  In this case it’s the latter, with HP attempting to get rid of its TouchPad.

    This is just one such example in a long tradition of stockroom clearances. For instance, back in 2001 Sega couldn’t offload the ill-fated Dreamcast fast enough, dropping prices down to a miserly $50 (from its original $200 asking price). Now Hewlett Packard are doing the same with their now discontinued first foray into the tablet market.

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  • James Perrin
    Improve Your Brand’s Visibility with Search Engine Marketing

    SEMA recent conference hosted by the Internet Advertising Bureau (IAB) saw brand marketers, agencies as well as search engine and mobile specialists get together to talk about brands’ visibility through search engine marketing.

    Some key notes were taken from the presentations at the conference, which are available from the IAB website. However, all appeared to agree that effective online marketing can significantly improve a brand’s visibility, especially Fast Moving Consumer Goods (FMCG) brands.
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  • James Perrin
    Move over MySpace: LinkedIn Second Most Popular Social Network

    More misery for MySpace as LinkedIn passes the ailing social network. The niche network for professionals is now second in terms of unique visits in the US, trailing the imperious Facebook.

    LinkedIn have been enjoying  somewhat successful 2011 as they passed the 100 million users bench mark at the start of the year [See: Are you LinkedIn?]. The rise in the number of users has seen a huge surge in web traffic, with 33.9 million unique visitors in June.
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  • Mike Essex
    Shave It Like the Movers and Shakers (Voting)

    Movers and ShakersLast week we asked for nominations to help find the best facial hair in marketing. This led to fifty nominations covering everything from bears to goatees. Even Seth Godin received a nod, for showing that less can be more.

    Today we show who “made the cut” and you can vote to determine who is the best at the bottom. Also don’t forget to catchup on the Koozai efforts for Movember which inspired this competition.

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  • Mike Essex
    135 Takeaways from SearchLove Day 1 #SearchLove

    With the SearchLove conference already at the halfway stage, here’s my quick review of the first day; covering speeches from Rand Fishkin, Joost De Valk, Rob Ousbey, Wil Reynolds, Mat Clayton, Joanna Lord  as well as Will and Tom Critchlow.

    We will be publishing our Day 2 round-up tomorrow, but for more real-time updates follow @Koozai_Mike, @Koozai_Sam and @Koozai_Ben – or follow the #SearchLove hashtag.

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