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What have JC Penney, Forbes and Overstock got in common? Well, in the eyes of Google they have all been penalised for gaining artificial rankings through linking irregularities. However is there a distinct difference between what their latest victim, Overstock, has done in comparison to the former two companies?
With the UK officially out of recession, online retailers will be hoping for a bumper sales year. But what are the online shopping trends likely to be for the year ahead and what can the past teach us about what to expect?
This weekend Think Visibility celebrated its fifth year and 9th conference. It was a birthday party, a Christmas party and of course had great sessions about SEO, business, analytics and more! I had a fantastic time meeting new people, catching up with those I’d met before and learning new things.
So yesterday saw members of the Koozai team take on the Bupa Great South Run to support some great causes. It was cold and wet at times, but we conquered the adversities like any elite athletes would and in this Blog post we will give you the run down of the results and let you know how much we raised for our chosen charities.
15 years ago, three of the biggest Internet brands were Yahoo, AOL and Netscape; so where did it all go wrong?
Yahoo look like they are starting to tread a well-worn path into online oblivion. Throughout its turbulent history, the company’s stock (both literal and hypothetical) has climbed the highest heights and plunged the lowliest of depths. But has Yahoo finally jumped the shark?
Despite living and breathing the topic, most SEO professionals have a hard time explaining Search Engine Optimisation to their friends and family. So what would happen if we had to explain the topic to a child (e.g. what does Mummy / Daddy do for a living?), could it be done?
This blog post attempts to do so, through the story of Christopher Carrot and his desire to be found…
In recent weeks somebody has been tampering with the links and profiles on dozens of SEO-related Wikipedia pages including Aaron Wall and Barry Schwartz. This is nothing new of course. It’s an open platform that is almost entirely reliant on visitor contributions, as such anybody can anonymously adjust content as they deem fit. But what does this mean for the future of Wikipedia profiles, and the appearance of SEO on the site?
On the 22nd September 2011, I made my first appearance on a stage at OMN London alongside Mike Essex where we presented our tactics for dominating page one of the search results for a brand. If you had asked me six months ago whether I would have done something like this, the answer would have been a definite NO! However, I overcame my fears and stood up in front of approximately 300 people with an interest in digital marketing and presented to them.
From speaking to people in the industry over the past three years, public speaking is a fear of many people and I wanted to put together this post to share some of my thoughts and tell you how I went about combating that fear in 15 steps.
Econsultancy’s JUMP event was held in London yesterday and I was fortunate enough to attend. The event was positioned as offline and online marketing, all joined up.
There was a great line up of speakers, including some top UK brands such as John Lewis, First Direct and British Airways. BT were also presenting.