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The last few months have seen further high profile UK businesses announcing that they have entered administration. Comet, Jessops, HMV and Blockbuster have been the most recent of a line of high street retailers going under.The company directors themselves, news channels, press and media were quick to blame a variety of factors, including the growth of Internet shopping.
Despite living and breathing the topic, most SEO professionals have a hard time explaining Search Engine Optimisation to their friends and family. So what would happen if we had to explain the topic to a child (e.g. what does Mummy / Daddy do for a living?), could it be done?
This blog post attempts to do so, through the story of Christopher Carrot and his desire to be found…
So yesterday saw members of the Koozai team take on the Bupa Great South Run to support some great causes. It was cold and wet at times, but we conquered the adversities like any elite athletes would and in this Blog post we will give you the run down of the results and let you know how much we raised for our chosen charities.
Econsultancy’s JUMP event was held in London yesterday and I was fortunate enough to attend. The event was positioned as offline and online marketing, all joined up.
There was a great line up of speakers, including some top UK brands such as John Lewis, First Direct and British Airways. BT were also presenting.
I’d been fortunate enough to have received an invite to the event from Infinity Tracking. Despite not paying for my ticket, I was keen to get as much from the day as possible and had pre-registered for five of the seminars. This proved to be a wise move as there were some disappointed people turned away having been in the non pre-registered queue. With not enough time to go to another seminar, as all started at the same time, you can imagine there was a degree of frustration. I assume this started to filter through to the JUMP staff as they started warning delegates in the later sessions if they were unlikely to get in. Read more
With the UK officially out of recession, online retailers will be hoping for a bumper sales year. But what are the online shopping trends likely to be for the year ahead and what can the past teach us about what to expect?
The dark clouds of the credit crunch seem to have passed (or at the very least, parted), so with consumers having more money and better access to the Internet, 2010 promises to be yet another good year for etailers.
Last year alone, the online retail industry grew by 14%. So despite the apparent gloom of recession, the online market has continued to thrive. But whilst all arrows are currently pointing upwards, there are some notes of caution to temper any buoyant optimism, the most obvious of which is the VAT rise.
To help you to optimise sales and capitalise in a bullish market, we’ve put together a quick guide to the trends to look out for this year.
In recent weeks somebody has been tampering with the links and profiles on dozens of SEO-related Wikipedia pages including Aaron Wall and Barry Schwartz. This is nothing new of course. It’s an open platform that is almost entirely reliant on visitor contributions, as such anybody can anonymously adjust content as they deem fit. But what does this mean for the future of Wikipedia profiles, and the appearance of SEO on the site?
In the days before the Internet, information was passed verbally or through writing. You’d read the news in a newspaper or watch it on the television; they were your primary, or in many cases, only source of worldly happenings. You’d discuss things with those around you and others who could be reached by telephone. If you wanted to converse with someone in a distant land – or the other end of the country at least – you’d apply for a pen pal. But the Internet has changed all that.
It is awash with information. News feeds are a veritable deluge of re-written, re-spun stories and regurgitated, most of which is of little or no interest. Almost everything, it seems, can now be done on the Internet; by anybody and at any time too. But as it grows and becomes more ‘social’, is it in danger of getting out of control?
Just a couple of days after Google finally confirmed that Caffeine had gone live, they have brought colour and life to their homepage. The Bing-ification of Google continues.
After introducing a left-hand navigation [see: The Changing Anatomy of a Google Search Page], which had more than a passing resemblance to Bing’s, it looks like Google have been borrowing from their Microsoft rivals again. Today the world woke up to a full colour Google homepage. The white background has been replaced by a rolling reel of photography.
More significantly though is the news that Google Caffeine is now live [see: Our new search index: Caffeine | Official Google Blog]. This means that results could start to change for some sites, although indexing should certainly improve.
Caffeine has been designed to speed up the Internet. In the past Google would only index sites once a month; now, thanks to huge new data centres, they can do it in minutes. The speed of results should also improve too, delivering content to searchers almost instantly. This should certainly bring freshness to their SERPs.
15 years ago, three of the biggest Internet brands were Yahoo, AOL and Netscape; so where did it all go wrong?
Yahoo look like they are starting to tread a well-worn path into online oblivion. Throughout its turbulent history, the company’s stock (both literal and hypothetical) has climbed the highest heights and plunged the lowliest of depths. But has Yahoo finally jumped the shark?
The problem, as with so many other Internet companies, appears to have been precipitated by a merger. In the past, Microsoft’s numerous (hostile) takeover attempts were rebuffed, as were linkups with Ebay and Google; Yahoo seemed to be flying against the prevailing wind and succeeding. Then, last year, they finally agreed to a search merger with Microsoft’s Bing. Water skis on, shark circling.
Before I go any further though, I feel it might be a good idea to explain what ‘jumping the shark’ is. Well, essentially it is the moment at which a successful enterprise takes an unfortunate, and usually unstoppable, nosedive – often as the result of an improbable or desperate last roll of the dice. The phrase comes from a Happy Days episode when the Fonz, somewhat unsurprisingly, jumps over a shark tank, which marked the downturn in the show’s fortunes.
It is the end of day 2 of SAScon and there were some fantastic sessions today. Since I got the speaking bit out of the way yesterday, I wanted to spend today taking notes, blogging and sharing some of the great tips, stats and action points that come out of the sessions.
Google introduce Twitter updates in a real-time feed for the first time in their SERPs.
The much mooted and oft lauded social media integration has finally hit the pages of Google.com today. Whilst this is part of a progressive roll-out, it signals a significant change to their SERPs; both in terms of aesthetics and functionality.
Soon, along with news, adverts, blog posts, images, local businesses (where appropriate) and the actual search results themselves, you’ll find a rolling feed of Twitter tweets. This looks to be only the start too, as no sooner were Twitter updates launched, but they also announced that Facebook and MySpace messages were in the pipeline.