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On the 22nd September 2011, I made my first appearance on a stage at OMN London alongside Mike Essex where we presented our tactics for dominating page one of the search results for a brand. If you had asked me six months ago whether I would have done something like this, the answer would have been a definite NO! However, I overcame my fears and stood up in front of approximately 300 people with an interest in digital marketing and presented to them.
From speaking to people in the industry over the past three years, public speaking is a fear of many people and I wanted to put together this post to share some of my thoughts and tell you how I went about combating that fear in 15 steps.
At Koozai we love SEO and PPC and have been using both channels on a mixture of clients for over eight years, yet we’re often asked which is better. With SEO and PPC sometimes seen as natural enemies we thought it would be helpful to pit the two against each other and see which is right for different scenarios.
Econsultancy’s JUMP event was held in London yesterday and I was fortunate enough to attend. The event was positioned as offline and online marketing, all joined up.
There was a great line up of speakers, including some top UK brands such as John Lewis, First Direct and British Airways. BT were also presenting.
In the days before the Internet, information was passed verbally or through writing. You’d read the news in a newspaper or watch it on the television; they were your primary, or in many cases, only source of worldly happenings. You’d discuss things with those around you and others who could be reached by telephone. If you wanted to converse with someone in a distant land – or the other end of the country at least – you’d apply for a pen pal. But the Internet has changed all that. Read more
The last few months have seen further high profile UK businesses announcing that they have entered administration. Comet, Jessops, HMV and Blockbuster have been the most recent of a line of high street retailers going under.The company directors themselves, news channels, press and media were quick to blame a variety of factors, including the growth of Internet shopping.
Just a couple of days after Google finally confirmed that Caffeine had gone live, they have brought colour and life to their homepage. The Bing-ification of Google continues.
After introducing a left-hand navigation [see: The Changing Anatomy of a Google Search Page], which had more than a passing resemblance to Bing’s, it looks like Google have been borrowing from their Microsoft rivals again. Today the world woke up to a full colour Google homepage. The white background has been replaced by a rolling reel of photography.
Yesterday the BBC ran a story about how the founder of Stagecoach, Sir Brian Souter, had seen his website stripped of its rankings within Google. Understandably, he was less than happy with this revelation, claiming that “it’s not Google’s place to decide which sites we can see and those we can’t”. Sadly for Brian, it is.
The question of whether Google should wield this power is one that has been discussed time and time again. It’s an ethical quagmire, one which everybody has their own opinion on. However, what Google do have, as with all search engines, is a strict code of practice that webmasters should adhere to and an algorithm to index sites fairly.
With the UK officially out of recession, online retailers will be hoping for a bumper sales year. But what are the online shopping trends likely to be for the year ahead and what can the past teach us about what to expect?
So yesterday saw members of the Koozai team take on the Bupa Great South Run to support some great causes. It was cold and wet at times, but we conquered the adversities like any elite athletes would and in this Blog post we will give you the run down of the results and let you know how much we raised for our chosen charities.
15 years ago, three of the biggest Internet brands were Yahoo, AOL and Netscape; so where did it all go wrong?
Yahoo look like they are starting to tread a well-worn path into online oblivion. Throughout its turbulent history, the company’s stock (both literal and hypothetical) has climbed the highest heights and plunged the lowliest of depths. But has Yahoo finally jumped the shark?