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Semantic search, the core idea of web 3.0, is all about understanding the searcher and the terms used in order to provide answers, not just results; could Google personalisation, along with other factors, be heralding in this new era of the Internet and search?
The sunny weather isn’t the only thing that’s got our team smiling this week, as we’re proud to announce that Koozai have been chosen as finalists for the DADI Awards 2013. Our team has been nominated as part of the “Best In-house Website or Campaign” category for our successful rename, rebrand and redesign.
I had the great pleasure of visiting the ionSearch conference today, hosted in the wonderful city of Leeds. This two day conference showcases the very best in search from around the globe, and I decided to share some of the great tips I’ve learned so far.
This weekend saw the 7th Think Visibility conference with a mixture of presentations and networking. From Analytics, to video, branding to SEO the conference took in a lot of different streams and provided a fantastic insight into what you should be doing for each of these disciplines.
For those who didn’t attend, or who want a recap, we’ve compiled our favourite tips of the day.
2012 looks set to be a big year for the search engine Bing. The year couldn’t have started better for them, with news that they managed to maintain second place in terms of total market share generated for search in both the UK and US during February [See: Search Engine Market Share Statistics – February 2012].
As they look towards building on this success, news has emerged they have started to test how their local search results are displayed online. As local search because a more prominent focus this year, this could be a shrewd move by Microsoft’s search engine.
It’s no secret that Google makes more money than some countries. Last year their revenue reached a staggering $37.9 billion across multiple channels, including search advertising, display ads and services. But where did all that money come from?
The infographic below, created by Wordstream, highlights the advertising spend across all major markets in America and includes the top advertisers in each industry. Finance and insurance is the biggest sector, spending $4 billion, with retailers and general merchandise second coughing up $2.8 billion for ad space. You can also see what the most popular and, consequently, expensive keywords are in each sector, although please note that this is specific to the U.S. market.
You know you are working in digital marketing when you are actually excited about visiting the Google office. Well, that was me this morning, especially as they have just moved their London office to a brand new building near High Holborn. It’s so new I can even forgive Google for not having it on Google Maps – I’m just bitter because Google maps led me to a small theatre near Covent Garden…
If day one of the CS Forum provided me with a deeper understanding of content strategy and useful takeaways [See: The Content Strategy Forum - Day One] then day two gave me so much more. I was able to discover content strategy tips from the very best people practising this discipline.
From easy to use success metrics to analysing your content using analytics and from strategies for the social web to effective video content, I listened to compelling talks, something that should be shared to the wider community. One of the key takeaways from the Forum, as advocated by Melissa Rach is that our competitive advantage comes when we share…so share I will…
Whilst social networking sites provide a fantastic free platform for communication, sharing and self promotion, they are certainly not without risk. Of course there are many and varied hilarious stories of folks getting the boot from their employers for a few choice words; however, in recent times, this has taken a far more serious turn.
Who can forget the pivotal trial in which Paul Chambers was found guilty of sending menacing massages on Twitter, after making a bomb joke on Twitter? [see: Beware the Twitter Hate Mob] Courtney Love is another classic example of causing affray online. Her tweeted rants against a fashion designer saw the singer stung by a libel bill of £264,000.
Duplicate content can be an anger-inducingly emotive subject for some. If you have been a victim of plagiarism, you might well understand just how frustrating it is to have your original content appear beneath a duplicate in the search results. Whilst search engines can rely on various indicators, including when a page is first indexed and the relevant authority (inbound links etc.), mistakes still happen.
Equally, as an author on a specialist subject, you want to be able to build up relevance within your sector. Signals are already in place, linking names with specific posts across the Internet; however, it now appears that Google is going even further.