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The world of online marketing is always changing and it’s not always clear which way it will evolve. With so many different disciplines to cover, we asked 13 members of our team to predict what they feel will happen next and where you should focus your skillset for the next 12 months and beyond.
Google’s I/O conference gets technology and SEO folks all worked up. It might be for developers, but we’ve all got a stake in Googley goings on. Reading up about it over the weekend, it seems that Google has teased us all with visions of the future – well, the Google-centric version of the future. In Harry’s latest post (Seeing Double – How to Win the Second Screen Revolution), he talks about a future laden with self-driving hover cars and multi-function gesture controlled windows. Sounds cool huh?
Now that we are into the second month of 2012, how has the market share for the search engines changed in both the UK and the US? Heading into the new-year, we previously mentioned that Bing started off well in the US, and Yahoo had not done so well, partly due to Bing overtaking them earlier on. This position has been maintained by Bing for February 2012.
In relation to the UK market, Bing’s share has dropped slightly, however they are still placed above Yahoo overall. All in all, Google, Yahoo and ‘Other’ sites saw a slight increase, whilst Ask and Bing saw the opposite, with a small decrease.
As of early December 2011 .XXX domains have been on “general sale” and with this release many businesses have been left pondering whether or not they should be buying this version of their domain.
In recent weeks somebody has been tampering with the links and profiles on dozens of SEO-related Wikipedia pages including Aaron Wall and Barry Schwartz. This is nothing new of course. It’s an open platform that is almost entirely reliant on visitor contributions, as such anybody can anonymously adjust content as they deem fit. But what does this mean for the future of Wikipedia profiles, and the appearance of SEO on the site?
Theoretically, Super Savvy Me is a fantastic site for consumers to rate a wide range of products and enjoy decent discounts. However, you don’t need to scratch too far beneath the surface to expose the potentially misleading nature of the site.
I have to admit, I had never heard of it before a recent national radio advertising campaign. There again, I’m not exactly in their target market. Super Savvy Me is predominantly aimed at female Internet users. Offering, in their own (Meta) words, ‘Ideas, inspiration & wisdom to help you make the most out of life.’
Tim Hayes Lifestyle Fitness provide industry leading Personal Training in London and have a wealth of experience providing fitness and nutrition programmes that help clients to achieve their desired goals.
As a top Personal Trainer, Tim Hayes is well aware of the importance of having a strong organic presence across the major search engines, especially for regional terms relating to their area of operation. Read more
Google might well be one of the most recognisable brands in the world, but when it comes to generating widespread buzz, it’s the mysterious doodle that often provides their most useful asset.
The Google home page is renowned for its simplicity. Just a white screen, search box and the logo – that’s it. But over the years this simplicity has been regularly tampered with. The logo undergoes strange transformations to mark special anniversaries and other worldly events.
Guest bloggers can help drive a website up the ranking of search engines, it has been suggested.
Can you believe it’s been 8 years already? We know they say that time flies when you’re having fun, but it’s gone so quickly we must be having the time of our lives! That’s right, today at Koozai, we’re proud to announce it’s our 8th birthday.