We love digital
Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5pm
If you didn’t know already, Google have followed up from their previous television adverts with yet another one of their well styled and slick commercials; this time promoting their social network, Google+.
A new year and a new development in the ongoing struggle for search engine market share. Last year we spoke about the turning point when Microsoft’s Bing would overtake Yahoo in terms of US market share; well latest figures reveal they have done so, meaning that 2012 has started off great for Bing, and pretty poorly for Yahoo.
In the UK, the good news for Bing has continued as their share has jumped 0.26% in the last month. All other search engines gained a share of the UK market, with Google being the only one to actually see a drop.
On the 22nd September 2011, I made my first appearance on a stage at OMN London alongside Mike Essex where we presented our tactics for dominating page one of the search results for a brand. If you had asked me six months ago whether I would have done something like this, the answer would have been a definite NO! However, I overcame my fears and stood up in front of approximately 300 people with an interest in digital marketing and presented to them.
From speaking to people in the industry over the past three years, public speaking is a fear of many people and I wanted to put together this post to share some of my thoughts and tell you how I went about combating that fear in 15 steps.
Mistakes are a part of being human. Even as a writer, there are occasions when the brain freezes a little and spelling or grammar goes a little awry. In fact if you read enough of my blogs, you’ve probably seen a fair few examples. But just how costly could a typo really be?
Well, a study by the BBC shows that simple spelling mistakes could be very costly indeed. In fact, it has been estimated that online businesses are missing out on millions of pounds (cumulatively, not individually of course) worth of revenue each year, simply because of lexical clumsiness.
This morning hackers accessed Fox News’ Twitter Account and announced to the world that the U.S. President, Barack Obama, had been shot dead. Worryingly, this came from a verified account. It’s another example in a long list of high profile hacks on Twitter.
Last week, British actor Simon Pegg admitted that his Twitter account had also been hacked. A link was posted to download a screensaver from his recent movie, ‘Paul’, which was actually in fact a login-stealing malware virus. So, two hacks in two weeks, is this the start of something major?
I recently wrote about how important it is for businesses to gain reviews to help improve Google Places rankings, but what happens if you receive bad reviews or negative feedback?
Well responding to bad reviews is possible if you have a verified Google Places profile.
Negative feedback is very different to positive reviews you may have received. First off it is very easy to take them to heart, after all this is your business that someone is criticising. So try not to let your emotions take over. It is important to remain professional and treat the review just like you would a positive one.
So, who has been optimising ad copy recently? Anyone noticed anything different when creating a new text ad through the AdWords interface?
Well there have been further tweaks to the AdWords interface, this time to what you see when you are creating new ad copy. With the introduction of the alterations to headline and description line 1, Google have now amended the ad preview you see when entering new text in to each field. I would like to at this point congratulate Google on getting their interface up to speed so quickly!
Tim Hayes Lifestyle Fitness provide industry leading Personal Training in London and have a wealth of experience providing fitness and nutrition programmes that help clients to achieve their desired goals.
As a top Personal Trainer, Tim Hayes is well aware of the importance of having a strong organic presence across the major search engines, especially for regional terms relating to their area of operation. Read more
Google Analytics’ Intelligence Tool can be utilised so online companies can create advanced segments from automatic alerts in a quick and easy way.
Google hold steady in the UK but take another hit in the US as Yahoo and Bing gain momentum.
Google have maintained their 91.7% stranglehold on the UK search market in the latest Hitwise figures. Bing and Ask make slight slips, down to 2.98% and 1.34% of the search market respectively, but the big three remain largely unchanged.