We love digital

Call 0845 485 1219

We love digital - Call and say hello - Mon - Fri, 9am - 5pm

News Blog Posts

  • Lucy Griffiths
    Search Engine Market Share Statistics - February 2010

    Latest figures show that Google has continued its search engine market dominance, Bing has made small gains and Yahoo are spiralling into search oblivion.

    Read more

  • Stephen Logan

    Semantic search, the core idea of web 3.0, is all about understanding the searcher and the terms used in order to provide answers, not just results; could Google personalisation, along with other factors, be heralding in this new era of the Internet and search?

    Read more

  • Dean Marsden
    150 Money Saving And Campaign Optimising Tips From Biddable World

    Biddable WorldAt times PPC can feel like an afterthought at some conferences or a dirty word that no one wants to talk about. So when we heard about Biddable World, an entire event devoted to PPC, we jumped at the chance to attend and bring you the best tips from the day.

    Read more

  • Ben Norman
    Koozai Revealed as Finalists for DADI Awards 2013

    DADI Finalist 2013The sunny weather isn’t the only thing that’s got our team smiling this week, as we’re proud to announce that Koozai have been chosen as finalists for the DADI Awards 2013. Our team has been nominated as part of the “Best In-house Website or Campaign” category for our successful rename, rebrand and redesign.

    Read more

  • James Perrin
    Over 150 Tips from #ionSearch - Days One and Two

    ionSearchI had the great pleasure of visiting the ionSearch conference today, hosted in the wonderful city of Leeds. This two day conference showcases the very best in search from around the globe, and I decided to share some of the great tips I’ve learned so far.

    Read more

  • James Perrin
    Friends Reunited Relaunches: Will It Work Though?

    Today is the day that Friends Reunited, the first UK social network, relaunches. The former social networking giant has given itself a lick of paint, and a whole new feel to it, focussing on nostalgia and memories.

    What’s difficult to believe is that Friends Reunited, which launched in 2000, was the UK’s first social network and went on to become one of the most popular too; in 2005 it boasted over 15 million users. Then the MySpace’s and the Facebook’s of this world took off, and the rest as they say is history. However, Friends Reunited is back, but will it work?
    Read more

  • Stephen Logan
    Infographic: How Google Makes its Money

    It’s no secret that Google makes more money than some countries. Last year their revenue reached a staggering $37.9 billion across multiple channels, including search advertising, display ads and services. But where did all that money come from?

    The infographic below, created by Wordstream, highlights the advertising spend across all major markets in America and includes the top advertisers in each industry. Finance and insurance is the biggest sector, spending $4 billion, with retailers and general merchandise second coughing up $2.8 billion for ad space. You can also see what the most popular and, consequently, expensive keywords are in each sector, although please note that this is specific to the U.S. market.

    Read more

  • Samantha Noble
    My First Public Speaking Appearance

    On the 22nd September 2011, I made my first appearance on a stage at OMN London alongside Mike Essex where we presented our tactics for dominating page one of the search results for a brand. If you had asked me six months ago whether I would have done something like this, the answer would have been a definite NO! However, I overcame my fears and stood up in front of approximately 300 people with an interest in digital marketing and presented to them.

    From speaking to people in the industry over the past three years, public speaking is a fear of many people and I wanted to put together this post to share some of my thoughts and tell you how I went about combating that fear in 15 steps.

    Read more

  • James Perrin
    The Content Strategy Forum 2011 - Day 2

    If day one of the CS Forum provided me with a deeper understanding of content strategy and useful takeaways [See: The Content Strategy Forum - Day One] then day two gave me so much more. I was able to discover content strategy tips from the very best people practising this discipline.

    From easy to use success metrics to analysing your content using analytics and from strategies for the social web to effective video content, I listened to compelling talks, something that should be shared to the wider community. One of the key takeaways from the Forum, as advocated by Melissa Rach is that our competitive advantage comes when we share…so share I will…
    Read more

  • Oliver Ewbank
    Get London Underground Directions with Google Maps

    London Underground LogoIt’s finally here! You can now get a range of London transport directions through Google Maps.  This simple function will help millions of commuters get from A to B with an accurate list of instructions. The public transport directions will display information for all Underground, bus, tram and Docklands Light Railway (DLR) lines.

    London is not always best known for its easy transport system, but this new function will help the public access quick up-to-date directions. For example, let’s say you are in Piccadilly Circus and you want to visit Shakespeare’s Globe Theatre. A simple direction search will display all the transport connections available.

    Read more

Subscribe To The Koozai Blog