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- News
- 6th Jul 2012
- 2 Comments
Koozai Crowned Winners at the European Search Awards
We’re proud to announce that Koozai have won the coveted Best Use of Search in the Finance Industry award at the 2012 European Search Awards. The ceremony, which took place last night at the NH Barbizon Palace in Amsterdam, recognises and celebrates the very best achievements in SEO, PPC and Digital Marketing across Europe. -
- News
- 4th Jul 2011
- 1 Comment
Does Twitter have Security Issues? Recent Hacks Raise Concerns
This morning hackers accessed Fox News’ Twitter Account and announced to the world that the U.S. President, Barack Obama, had been shot dead. Worryingly, this came from a verified account. It’s another example in a long list of high profile hacks on Twitter.Last week, British actor Simon Pegg admitted that his Twitter account had also been hacked. A link was posted to download a screensaver from his recent movie, ‘Paul’, which was actually in fact a login-stealing malware virus. So, two hacks in two weeks, is this the start of something major?
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- News
- 14th Jun 2011
- 2 Comments
Online TV Catch Up Service SeeSaw.com to close after 16 months
I remember being drawn into the buzz SeeSaw generated before its launch in February 2010. It had a long planning stage and was incredibly well deployed, so where has it gone wrong and how does the competition fair?SeeSaw.com promised to bring together TV shows from a variety of producers. That’s great! Who doesn’t like the simplicity having everything in one place? A great idea on paper and focus groups loved it. It started out with just a selection of BBC, Channel 4 and Five shows with a plan to include selection of high profile US dramas in future following additional funding.
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- News
- 30th Jun 2010
- Comment
More Over 50s Access Internet as UK Online Audience Grows
The latest UKOM figures show that the UK online audience has grown by 1.9 million, which means that 38.8 million people now have access to the Internet.
As with the offline population, the Internet audience is ageing. 31% of all users are now over 50, serving to highlight just how diverse online audiences have become. Of these, over a million accessed the Internet for the first time in the last year (that’s 53% of all new users); so is this the rise of the silver surfer?
Well it’s certainly a good start. For businesses targeting older customers, the Internet shouldn’t be seen as an unnecessary endeavour. The audience is out there. Currently sites such as Saga, RealAge, Flixxy and even Lurpak are benefiting from this surging demographic [source: A million over 50s log on for first time | PC Advisor] Read more
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- Social Media
- 20th Apr 2010
- 4 Comments
How Google and Facebook Diversified to Conquer the Internet
From humble beginnings, both Facebook and Google have become online Titans. But how have the top two websites in the world become so powerful?
Once upon a time Google was just a pet project in Stanford University. Two PhD students, Larry Page and Sergey Brin, developed BackRub, a search engine that utilised a link-based system (PageRank) to order search results. The Google domain was registered in 1997, the company was officially created a year later and the rest, as they say, is history.
Six years later, Mark Zuckerberg began developing a small social networking site called thefacebook, for students at Harvard University. Within a year it was opened up to further Ivy League colleges, then universities, schools and some major businesses nationwide. Finally, in 2006, Facebook rolled out globally.
The abiding similarity in both companies is that despite their different focuses, both sites had one core function. Google was created as a search engine, Facebook as a social networking site.
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- News
- 16th Feb 2010
- Comment
Giveaway Competitions 'Mean Link Building Success'
If businesses want an effective way to promote themselves on the web, they should consider running a competition.
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- News
- 20th Mar 2013
- Comment
Koozai Win A Silver Award For Their Rebrand At The Transform Awards
Back in February we were delighted to announce that Koozai were nominated for a Transform Award. Today, we’re over the moon to be able to tell you all that we picked up the Silver Award for Best Rebrand of a Digital Property. -
- News
- 13th Apr 2012
- 2 Comments
(Re-) Launching a Brand Online Effectively (#brightonseo)
BrightonSEO takes place today and not only am I in attendance, but I’m also speaking too. Read more -
- News
- 3rd Nov 2011
- Comment
20 Top Koozai Blog Posts and Videos from October
October may be over, and the Halloween decorations may be down, but there’s still a chance to take in the most popular videos and blog posts from the Koozai team during October. We’re looking at total monthly views (so this includes older posts), and this is a great chance to catch up on the most popular content as read by your peers. -
- News
- 28th Jul 2011
- Comment
Get London Underground Directions with Google Maps
It’s finally here! You can now get a range of London transport directions through Google Maps. This simple function will help millions of commuters get from A to B with an accurate list of instructions. The public transport directions will display information for all Underground, bus, tram and Docklands Light Railway (DLR) lines.London is not always best known for its easy transport system, but this new function will help the public access quick up-to-date directions. For example, let’s say you are in Piccadilly Circus and you want to visit Shakespeare’s Globe Theatre. A simple direction search will display all the transport connections available.
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- News
- 14th Jun 2011
- 1 Comment
Unique Descriptive Keywords Added to Google Maps Listings
If you have seen a few extra words crop up in your Google Maps listing, you’re not hallucinating. The latest in a long series of tweaks has seen the search engine integrate descriptive keywords into the SERPs listing.This new feature, which is simply a number of descriptive words or phrases, is designed to make a business stand out. Therefore it will look to highlight the terms that best describe an individual company, rather than the more generalised keywords you can expect to see in SERPs.
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